Analytics-as-a-Service Market Research Report by Services, Type, Solution, Deployment, Verticals, Region - Global Forecast to 2027 - Cumulative Impact of COVID-19

The Global Analytics-as-a-Service Market size was estimated at USD 15.19 billion in 2021 and expected to reach USD 19.82 billion in 2022, and is projected to grow at a CAGR 30.64% to reach USD 75.53 billion by 2027.

Market Statistics:
The report provides market sizing and forecast across 7 major currencies - USD, EUR, JPY, GBP, AUD, CAD, and CHF. It helps organization leaders make better decisions when currency exchange data is readily available. In this report, the years 2018 and 2020 are considered as historical years, 2021 as the base year, 2022 as the estimated year, and years from 2023 to 2027 are considered as the forecast period.

Market Segmentation & Coverage:
This research report categorizes the Analytics-as-a-Service to forecast the revenues and analyze the trends in each of the following sub-markets:

Based on Services, the market was studied across Consulting Services, Managed Services, and Support & Maintenance Services.

Based on Type, the market was studied across Descriptive Analytics, Diagnostic Analytics, Predictive Analytics, and Prescriptive Analytics.

Based on Solution, the market was studied across Customer Analytics, Financial Analytics, Marketing Analytics, Network Analytics, Risk Analytics, Sales Analytics, Supply Chain Analytics, and Web and Social Media Analytics. The Customer Analytics is further studied across Customer Behavior Analysis, Customer Segmentation and Clustering, and Loyalty and Customer Experience Management. The Financial Analytics is further studied across Asset and Liability Management, Budgetary Control Management, General Ledger Management, Payables and Receivables Management, and Profitability Management. The Marketing Analytics is further studied across Marketing Campaign Monitoring, Predictive Modeling, Product Or Service Development Strategies, and Yield Management. The Network Analytics is further studied across Intelligent Network Optimization and Traffic Management. The Risk Analytics is further studied across Credit and Market Risk Management, Cyber Risk Management, and Operational Risk Management. The Sales Analytics is further studied across Sales Lifecycle Management and Sales Reps Efficiency Optimization. The Supply Chain Analytics is further studied across Distribution and Logistics Optimization, Inventory Optimization, Manufacturing Analysis, Sales and Operations Planning, and Supply Chain Planning and Procurement. The Web and Social Media Analytics is further studied across Performance Monitoring, Search Engine Optimization, and Social Media Management.

Based on Deployment, the market was studied across Hybrid Cloud, Private Cloud, and Public Cloud.

Based on Verticals, the market was studied across Banking, Financial Services, and Insurance, Energy and Utility, Government, Healthcare and Life Sciences, Manufacturing, Media and Entertainment, Retail and Wholesale, Telecommunication and IT, Transportation and Logistics, and Travel and Hospitality.

Based on Region, the market was studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

Cumulative Impact of COVID-19:
COVID-19 is an incomparable global public health emergency that has affected almost every industry, and the long-term effects are projected to impact the industry growth during the forecast period. Our ongoing research amplifies our research framework to ensure the inclusion of underlying COVID-19 issues and potential paths forward. The report delivers insights on COVID-19 considering the changes in consumer behavior and demand, purchasing patterns, re-routing of the supply chain, dynamics of current market forces, and the significant interventions of governments. The updated study provides insights, analysis, estimations, and forecasts, considering the COVID-19 impact on the market.

Cumulative Impact of 2022 Russia Ukraine Conflict:
We continuously monitor and update reports on political and economic uncertainty due to the Russian invasion of Ukraine. Negative impacts are significantly foreseen globally, especially across Eastern Europe, European Union, Eastern & Central Asia, and the United States. This contention has severely affected lives and livelihoods and represents far-reaching disruptions in trade dynamics. The potential effects of ongoing war and uncertainty in Eastern Europe are expected to have an adverse impact on the world economy, with especially long-term harsh effects on Russia.This report uncovers the impact of demand & supply, pricing variants, strategic uptake of vendors, and recommendations for Analytics-as-a-Service market considering the current update on the conflict and its global response.

Competitive Strategic Window:
The Competitive Strategic Window analyses the competitive landscape in terms of markets, applications, and geographies to help the vendor define an alignment or fit between their capabilities and opportunities for future growth prospects. It describes the optimal or favorable fit for the vendors to adopt successive merger and acquisition strategies, geography expansion, research & development, and new product introduction strategies to execute further business expansion and growth during a forecast period.

FPNV Positioning Matrix:
The FPNV Positioning Matrix evaluates and categorizes the vendors in the Analytics-as-a-Service Market based on Business Strategy (Business Growth, Industry Coverage, Financial Viability, and Channel Support) and Product Satisfaction (Value for Money, Ease of Use, Product Features, and Customer Support) that aids businesses in better decision making and understanding the competitive landscape.

Market Share Analysis:
The Market Share Analysis offers the analysis of vendors considering their contribution to the overall market. It provides the idea of its revenue generation into the overall market compared to other vendors in the space. It provides insights into how vendors are performing in terms of revenue generation and customer base compared to others. Knowing market share offers an idea of the size and competitiveness of the vendors for the base year. It reveals the market characteristics in terms of accumulation, fragmentation, dominance, and amalgamation traits.

Competitive Scenario:
The Competitive Scenario provides an outlook analysis of the various business growth strategies adopted by the vendors. The news covered in this section deliver valuable thoughts at the different stage while keeping up-to-date with the business and engage stakeholders in the economic debate. The competitive scenario represents press releases or news of the companies categorized into Merger & Acquisition, Agreement, Collaboration, & Partnership, New Product Launch & Enhancement, Investment & Funding, and Award, Recognition, & Expansion. All the news collected help vendor to understand the gaps in the marketplace and competitor’s strength and weakness thereby, providing insights to enhance product and service.

Company Usability Profiles:
The report profoundly explores the recent significant developments by the leading vendors and innovation profiles in the Global Analytics-as-a-Service Market, including Accenture PLC, Alteryx, Amazon Web Services, AT&T Corporation, Atos SE, Cloudera, Dell EMC, Domo, GoodData, Google, LLC, Hewlett Packard Enterprise Company, Hitachi Vantara, Host Analytics Inc., International Business Machines Corporation, Microsoft Corporation, MicroStrategy, Opera Solutions LLC, Oracle Corporation, Qlik, Salesforce.com, Inc., SAP SE, SAS Institute, Sisense, ThoughtSpot, and TIBCO Software Inc..

The report provides insights on the following pointers:
1. Market Penetration: Provides comprehensive information on the market offered by the key players
2. Market Development: Provides in-depth information about lucrative emerging markets and analyze penetration across mature segments of the markets
3. Market Diversification: Provides detailed information about new product launches, untapped geographies, recent developments, and investments
4. Competitive Assessment & Intelligence: Provides an exhaustive assessment of market shares, strategies, products, certification, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players
5. Product Development & Innovation: Provides intelligent insights on future technologies, R&D activities, and breakthrough product developments

The report answers questions such as:
1. What is the market size and forecast of the Global Analytics-as-a-Service Market?
2. What are the inhibiting factors and impact of COVID-19 shaping the Global Analytics-as-a-Service Market during the forecast period?
3. Which are the products/segments/applications/areas to invest in over the forecast period in the Global Analytics-as-a-Service Market?
4. What is the competitive strategic window for opportunities in the Global Analytics-as-a-Service Market?
5. What are the technology trends and regulatory frameworks in the Global Analytics-as-a-Service Market?
6. What is the market share of the leading vendors in the Global Analytics-as-a-Service Market?
7. What modes and strategic moves are considered suitable for entering the Global Analytics-as-a-Service Market?

1. Preface
1.1. Objectives of the Study
1.2. Market Segmentation & Coverage
1.3. Years Considered for the Study
1.4. Currency & Pricing
1.5. Language
1.6. Limitations
1.7. Assumptions
1.8. Stakeholders

2. Research Methodology
2.1. Define: Research Objective
2.2. Determine: Research Design
2.3. Prepare: Research Instrument
2.4. Collect: Data Source
2.5. Analyze: Data Interpretation
2.6. Formulate: Data Verification
2.7. Publish: Research Report
2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights
5.1. Market Dynamics
5.1.1. Drivers
5.1.1.1. Need to process huge workload through cloud
5.1.1.2. Efficient business intelligence with low cost of ownership
5.1.2. Restraints
5.1.2.1. Issues related to data security and availability
5.1.3. Opportunities
5.1.3.1. Huge amount of applicable data generated across various verticals
5.1.3.2. Growing demand of mobile devices for analytics
5.1.4. Challenges
5.1.4.1. Limited expertise in the analytical knowledge
5.2. Cumulative Impact of COVID-19

6. Analytics-as-a-Service Market, by Services
6.1. Introduction
6.2. Consulting Services
6.3. Managed Services
6.4. Support & Maintenance Services

7. Analytics-as-a-Service Market, by Type
7.1. Introduction
7.2. Descriptive Analytics
7.3. Diagnostic Analytics
7.4. Predictive Analytics
7.5. Prescriptive Analytics

8. Analytics-as-a-Service Market, by Solution
8.1. Introduction
8.2. Customer Analytics
8.3.1. Customer Behavior Analysis
8.3.2. Customer Segmentation and Clustering
8.3.3. Loyalty and Customer Experience Management
8.3. Financial Analytics
8.4.1. Asset and Liability Management
8.4.2. Budgetary Control Management
8.4.3. General Ledger Management
8.4.4. Payables and Receivables Management
8.4.5. Profitability Management
8.4. Marketing Analytics
8.5.1. Marketing Campaign Monitoring
8.5.2. Predictive Modeling
8.5.3. Product Or Service Development Strategies
8.5.4. Yield Management
8.5. Network Analytics
8.6.1. Intelligent Network Optimization
8.6.2. Traffic Management
8.6. Risk Analytics
8.7.1. Credit and Market Risk Management
8.7.2. Cyber Risk Management
8.7.3. Operational Risk Management
8.7. Sales Analytics
8.8.1. Sales Lifecycle Management
8.8.2. Sales Reps Efficiency Optimization
8.8. Supply Chain Analytics
8.9.1. Distribution and Logistics Optimization
8.9.2. Inventory Optimization
8.9.3. Manufacturing Analysis
8.9.4. Sales and Operations Planning
8.9.5. Supply Chain Planning and Procurement
8.9. Web and Social Media Analytics
8.10.1. Performance Monitoring
8.10.2. Search Engine Optimization
8.10.3. Social Media Management

9. Analytics-as-a-Service Market, by Deployment
9.1. Introduction
9.2. Hybrid Cloud
9.3. Private Cloud
9.4. Public Cloud

10. Analytics-as-a-Service Market, by Verticals
10.1. Introduction
10.2. Banking, Financial Services, and Insurance
10.3. Energy and Utility
10.4. Government
10.5. Healthcare and Life Sciences
10.6. Manufacturing
10.7. Media and Entertainment
10.8. Retail and Wholesale
10.9. Telecommunication and IT
10.10. Transportation and Logistics
10.11. Travel and Hospitality

11. Americas Analytics-as-a-Service Market
11.1. Introduction
11.2. Argentina
11.3. Brazil
11.4. Canada
11.5. Mexico
11.6. United States

12. Asia-Pacific Analytics-as-a-Service Market
12.1. Introduction
12.2. Australia
12.3. China
12.4. India
12.5. Indonesia
12.6. Japan
12.7. Malaysia
12.8. Philippines
12.9. Singapore
12.10. South Korea
12.11. Taiwan
12.12. Thailand
12.13. Vietnam

13. Europe, Middle East & Africa Analytics-as-a-Service Market
13.1. Introduction
13.2. Denmark
13.3. Egypt
13.4. Finland
13.5. France
13.6. Germany
13.7. Israel
13.8. Italy
13.9. Netherlands
13.10. Nigeria
13.11. Norway
13.12. Poland
13.13. Qatar
13.14. Russia
13.15. Saudi Arabia
13.16. South Africa
13.17. Spain
13.18. Sweden
13.19. Switzerland
13.20. Turkey
13.21. United Arab Emirates
13.22. United Kingdom

14. Competitive Landscape
14.1. FPNV Positioning Matrix
14.1.1. Quadrants
14.1.2. Business Strategy
14.1.3. Product Satisfaction
14.2. Market Ranking Analysis, By Key Player
14.3. Market Share Analysis, By Key Player
14.4. Competitive Scenario
14.4.1. Merger & Acquisition
14.4.2. Agreement, Collaboration, & Partnership
14.4.3. New Product Launch & Enhancement
14.4.4. Investment & Funding
14.4.5. Award, Recognition, & Expansion

15. Company Usability Profiles
15.1. Accenture PLC
15.1.1. Business Overview
15.1.2. Key Executives
15.1.3. Product & Services
15.2. Alteryx
15.2.1. Business Overview
15.2.2. Key Executives
15.2.3. Product & Services
15.3. Amazon Web Services
15.3.1. Business Overview
15.3.2. Key Executives
15.3.3. Product & Services
15.4. AT&T Corporation
15.4.1. Business Overview
15.4.2. Key Executives
15.4.3. Product & Services
15.5. Atos SE
15.5.1. Business Overview
15.5.2. Key Executives
15.5.3. Product & Services
15.6. Cloudera
15.6.1. Business Overview
15.6.2. Key Executives
15.6.3. Product & Services
15.7. Dell EMC
15.7.1. Business Overview
15.7.2. Key Executives
15.7.3. Product & Services
15.8. Domo
15.8.1. Business Overview
15.8.2. Key Executives
15.8.3. Product & Services
15.9. GoodData
15.9.1. Business Overview
15.9.2. Key Executives
15.9.3. Product & Services
15.10. Google, LLC
15.10.1. Business Overview
15.10.2. Key Executives
15.10.3. Product & Services
15.11. Hewlett Packard Enterprise Company
15.11.1. Business Overview
15.11.2. Key Executives
15.11.3. Product & Services
15.12. Hitachi Vantara
15.12.1. Business Overview
15.12.2. Key Executives
15.12.3. Product & Services
15.13. Host Analytics Inc.
15.13.1. Business Overview
15.13.2. Key Executives
15.13.3. Product & Services
15.14. International Business Machines Corporation
15.14.1. Business Overview
15.14.2. Key Executives
15.14.3. Product & Services
15.15. Microsoft Corporation
15.15.1. Business Overview
15.15.2. Key Executives
15.15.3. Product & Services
15.16. MicroStrategy
15.16.1. Business Overview
15.16.2. Key Executives
15.16.3. Product & Services
15.17. Opera Solutions LLC
15.17.1. Business Overview
15.17.2. Key Executives
15.17.3. Product & Services
15.18. Oracle Corporation
15.18.1. Business Overview
15.18.2. Key Executives
15.18.3. Product & Services
15.19. Qlik
15.19.1. Business Overview
15.19.2. Key Executives
15.19.3. Product & Services
15.20. Salesforce.com, Inc.
15.20.1. Business Overview
15.20.2. Key Executives
15.20.3. Product & Services
15.21. SAP SE
15.21.1. Business Overview
15.21.2. Key Executives
15.21.3. Product & Services
15.22. SAS Institute
15.22.1. Business Overview
15.22.2. Key Executives
15.22.3. Product & Services
15.23. Sisense
15.23.1. Business Overview
15.23.2. Key Executives
15.23.3. Product & Services
15.24. ThoughtSpot
15.24.1. Business Overview
15.24.2. Key Executives
15.24.3. Product & Services
15.25. TIBCO Software Inc.
15.25.1. Business Overview
15.25.2. Key Executives
15.25.3. Product & Services

16. Appendix
16.1. Discussion Guide
16.2. License & Pricing