Key Channels of Hotel Search by Indian Business Travelers in 2012: Survey Snapshot

Synopsis
• This report is based on primary survey research of 152 industry professionals in India who travelled at least once in three months. The research was conducted by Timetric assessing its premium consumer panels
• This report provides the reader with a definitive analysis of the outlook for business travel in India and explores how opportunities and demand are set to change in 2012
• This report helps to understand key channels for research
• Topics covered include key channels for research by age and company turnover

Summary
“Key Channels of Hotel Search by Indian Business Travelers in 2012: Survey Snapshot” is the result of an extensive multi-industry survey drawn from Timetric’s exclusive panel of Indian business travelers. It contains in-depth analysis on key channels of hotel search by Indian business travelers. The report also identifies key channels for research which influence business travelers to choose a particular hotel. Survey results have been presented and analyzed based on age and company turnover.

Scope
The report features the opinions of hotel industry consumer respondents related to the following:
• Popular key channels for research

Reasons To Buy
• Identify key channels for research to allocate marketing resources for better return on investment

Key Highlights
NA

Table of Contents
1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.3 Methodology
1.4 Profile of Survey Respondents
2 Key Channels for Research
2.1 Key channels for research – age
2.2 Key channels for research – company turnover
3 Appendix
3.1 Full Survey Results
3.2 Methodology
3.3 Contact Us
3.4 About Timetric
3.5 Disclaimer

List of Tables
Table 1: Total Indian Hotel Industry Business Traveler’s Survey Respondents by Industry Type (%), 2011
Table 2: Total Indian Hotel Industry Business Traveler’s Survey Respondents by Age Group (%), 2011
Table 3: Total Indian Hotel Industry Business Traveler’s Survey Respondents by Company Turnover (%), 2011
Table 4: Key Channels for Research by All Respondents (%), 2011
Table 5: Key Channels for Research by Age (%), 2011
Table 6: Key Channels for Research by Company Turnover (%), 2011
Table 7: Survey Results – Closed Questions

List of Figures
Figure 1: Key Channels for Research by All Respondents (%), 2011
Figure 2: Key Channels for Research by Age (%), 2011
Figure 3: Key Channels for Research by Company Turnover (%), 2011