CEO Opinions on Supplier Marketing Spend Activity in the Global Hotel Industry: Survey Brief

Synopsis
• This report is the result of an extensive survey drawn from Timetric’s exclusive panel of leading hotel industry executives. The opinions and forward looking statements of 70 C-level industry executives have been captured in our in-depth survey
• The research is based on primary survey research conducted by Timetric accessing its B2B panels comprised of senior procurement and marketing decision makers and leading supplier organizations
• The geographical scope of the research is global - drawing on the activity and expectations of leading industry players across the Americas, Europe, Asia-Pacific, Africa and Middle East
• The report covers data and analysis on hotel industry supplier marketing spend activity
• Key topics covered include annual marketing budgets, planned change in marketing expenditure levels, future investment in media channels and future investment in marketing and sales technology

Summary
“CEO Opinions on Supplier Marketing Spend Activity in the Global Hotel Industry: Survey Brief” is a new report by Timetric that analyzes C-level executives responses to understand how supplier marketing spend activity are set to change in 2012–2013. This report gives you access to the category-level spending outlooks, budgets and selection criteria of suppliers. This report not only grants access to the opinions and strategies of business decision makers and competitors, but also examines their actions surrounding business priorities.

Scope
The report features the opinions of global hotel industry respondents related to the following:
• Annual marketing budgets
• Planned change in marketing expenditure
• Future investment in media channels
• Future investment in marketing and sales technology

Reasons To Buy
• Provides insights into the global hotel industry's spending activities and marketing behavior

Key Highlights
NA

Table of Contents
1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.3 Methodology
1.4 Profile of Global Hotel Industry C-level Survey Respondents
2 Hotel Suppliers’ Marketing Expenditure Activity: C-level Respondents
2.1 Annual Marketing Budgets: Hotel Industry Suppliers
2.2 Planned Change in Marketing Expenditure Levels
2.3 Future Investment in Media Channels
2.4 Future Investment in Marketing and Sales Technology
3 Appendix
3.1 Full Survey Results
3.2 Methodology
3.3 Contact Us
3.4 About Timetric
3.5 Disclaimer

List of Tables
Table 1: Total Global Hotel Industry Survey: C-level Respondents by Company Type, 2012
Table 2: Annual Marketing Budgets: Hotel Industry Suppliers (%), 2012
Table 3: Planned Change in Marketing Expenditure: Hotel Industry Suppliers (%), 2012
Table 4: Future Investment by Media Channels: Hotel Industry Suppliers (%), 2012
Table 5: Planned Investment in Marketing and Sales Technology by Suppliers (%), 2012
Table 6: Survey Results – Closed Questions

List of Figures
Figure 1: Annual Marketing Budgets: Hotel Industry Suppliers (%), 2012
Figure 2: Planned Change in Marketing Expenditure: Hotel Industry Suppliers (%), 2012
Figure 3: Future Investment by Media Channels: Hotel Industry Suppliers (%), 2012
Figure 4: Planned Investment in Marketing and Sales Technology by Suppliers (%), 2012