North American OTT Video Revenues to Reach $24 Billion by 2018

Whether it is YouTube videos, downloads from the iTunes Store, or streaming Netflix to their tablet or video game console, North American consumers are watching more over-the-top (OTT) video than ever before. In this Strategy Analytics Report, we examine the forces driving the growth of North American OTT video and break down the markets for ad-supported video, electronic sell-thru, digital rental, and subscription VOD.

1 Executive Summary
2 Introduction
3 Over-the-Top (OTT) Video Forecast
3.1 Ad-Supported Video
3.2 Subscription VOD (SVOD)
3.3 Electronic Sell-Thru (EST)
3.4 Digital Rental (iVOD)
4 Conclusion and Recommendations
4.1 Conclusions
4.2 Recommendations
5 Methodology