OTT Video Market Forecast: North America Author: Leika Kawasaki

This is an update to the North America OTT Video market published in July 2014. We have updated the ad-supported OTT Video estimates to cover all digital video advertising (which includes mobile video advertising revenues) and bring it in line with other regions. In addition, we have increased subscription OTT video (SVOD) estimates as the first –half 2014 results from major players were higher than expected.
North American OTT video market spending continues to grow as we go through an era where individuals address their viewing needs through on-demand services across multiple connected devices. Overall, the OTT video market was up 57 percent totaling $9.9 billion in 2013. By 2019 we expect this to nearly triple to $27 billion. While we see continuous growth across all business models over the forecast period, the bulk of this growth occurring within the subscription video (SVOD) and ad-supported OTT video markets. The transactional model, which includes EST (downloads) and iVOD (rental) will continue to grow in part due to the on-going transition from physical video to digital video, however, we anticipate transactional video revenues will begin to start flattening out at the end of forecast period due to competition from SVOD and Pay TV transactional video offerings.

Title Page
Table of Content
Definition
Summary
NA
USA
Canada
TOTAL OTT
EST
iVOD
SVOD
Ad-Supported
ASBU
Pivot Table
Flat File Data