Germany Handset Vendor Marketshare by Operator for Q1 2015

The German handset market grew by 9% year-on-year in Q1 2015, mainly based on the robust sales of Apple iPhones. Samsung continued to retain its number one spot in Germany, but saw its annual market share shrunk, pressured by Apple. Apple gained more traction with its larger-sized iPhone 6 series to keep its no.2 position for the tenth consecutive quarter in Germany, becoming the no.1 vendor at T-Mobile. Meanwhile Sony and Nokia (Microsoft) continued to compete for no.3 position. LG didn't manage to grow its market share YoY while Lenovo-Motorola grow its shipments YoY. This report tracks quarterly handset vendor market share at the three major German operators -- T-Mobile, Vodafone, O2 (E-Plus) -- from Q1 2009 to Q1 2015. The report is an important tool for measuring the health of individual handset brands at the operator level.

1. Title Page
2. Analysis
3. Germany Vendor Share
4. Germany Operator Share
5. Methodology
6. Contacts