1Q 2015 Category Share of Top 100 Free, Paid & Grossing Apps by Appearances: Niche Categories on the Rise

The 1Q2015 Apps Category Tracker highlights trends in the most popular categories by measuring how many times apps within that category appear in the top 100 most popular Free/Paid and Grossing lists for iPhone. Thus, if the gaming category had 60 apps in the top 100 it would earn 60% share. The goal of this tracker is to highlight the changes in category usage to uncover regional/country/global trends as companies seek to find the next growth area as they seek future opportunities and partnerships. This tracker will use categories defined by the Apple App Store and when a Google Play Tracker is released will harmonize data to ensure a comparative view between the app stores.