Advertising, Public Relations, And Related Services Global Market Report 2017

The advertising, public relations, and related services market comprise establishments offering services for planning, developing, creating and managing advertisement and promotional activities.

The USA was the largest market in the advertising, public relations and related services industry in 2016, accounting for about $90 billion or 20% of the market in 2016. Japan was the second largest market, accounting for around $60 billion or 10% of the market. China was the third largest market, accounting for around $40 billion or 10% of the market. Australia was the lowest of the featured countries in the advertising, public relations and related services market accounting for about 2%. Other countries together represented 25% of the global market.

Advertisement and PR agencies are rapidly shifting towards digital campaigns to move with the increasing digitalization and advances in social media, search engine marketing, content marketing and e-commerce technology. As a result of increasing internet penetration and smartphone users, online content marketing campaigns are expected to be three times more effective than traditional ones and comparatively cost 62% less. Such digital campaigns are targeted towards growing user base of social media websites, such as Facebook, Twitter, Instagram and Pintrest, and other internet portals like Google and Netflix. Moreover, they allow businesses to track the performance and effectiveness through real-time information. This helps companies to plan their future PR campaigns and marketing strategies. According to a report by Altimeter Group, 78% of global companies plan to establish independent social media marketing teams in 2016, from 71% in 2015 and 67% in 2012.

1. Advertising, Public Relations, And Related Services Market Characteristics
2. Advertising, Public Relations, And Related Services Market Size and Growth
2.1 Historic Market Growth
2.1.1 Drivers of the Market
2.1.2 Restraints on the Market
2.2 Forecast Market Growth
2.2.1 Drivers of the Market
2.2.2 Restraints on the Market
3. Porters Five Force Model
3.1 Bargaining Power Of Buyer
3.2 Bargaining Power Of Suppliers
3.3 Threat Of New Entrants
3.4 Threat Of Substitutes
3.5 Industry Competition
4. PESTLE Analysis
4.1 Political
4.2 Economic
4.3 Social
4.4 Technological
4.5 Legal
4.6 Environmental
5. Advertising, Public Relations, And Related Services Market Segmentation
5.1 Global Segmentation
5.2 Advertising Agencies Services
5.2.1 Market Characteristics
5.2.2 Market Trends And Strategies
5.3 promotional products
5.3.1 Market Characteristics
5.3.2 Market Trends And Strategies
5.4 Public Relations
5.4.1 Market Characteristics
5.4.2 Market Trends And Strategies
5.5 Direct Mail Advertising
5.5.1 Market Characteristics
5.5.2 Market Trends And Strategies
5.6 Bill Board And Outdoor Advertising
5.6.1 Market Characteristics
5.6.2 Market Trends And Strategies
5.7 media buying agencies
5.7.1 Market Characteristics
5.7.2 Market Trends And Strategies
5.8 Media Representative Firms
5.8.1 Market Characteristics
5.8.2 Market Trends And Strategies
5.9 Print Advertising Distribution
5.9.1 Market Characteristics
5.9.2 Market Trends And Strategies
6. Advertising, Public Relations, And Related Services Market Regional And Country Analysis
6.1 Global Advertising, Public Relations, And Related Services Market, 2016, By Region
6.2 Global Advertising, Public Relations, And Related Services Market, 2012 – 2020, Historic and Forecast, By Region
6.3 Advertising, Public Relations, And Related Services Market, 2016, By Country
6.4 Advertising, Public Relations, And Related Services Market, 2012 – 2020, Historic and Forecast, By Country
7. Global Advertising, Public Relations, And Related Services Market Comparison with Macro Economic Factors
7.1 Advertising, Public Relations, And Related Services Market Size, Percentage Of GDP, Global
7.2 Per Capita Average Advertising, Public Relations, And Related Services Expenditure, Global
8. Advertising, Public Relations, And Related Services Market Comparison With Macro Economic Factors Across Countries
8.1 Advertising, Public Relations, And Related Services Market Size, Percentage Of GDP, By Country
8.2 Per Capita Average Advertising, Public Relations, And Related Services Expenditure, By Country
9. Advertising, Public Relations, And Related Services Indicators Comparison
9.1 Total Enterprises, By Country, 2016, Millions
9.2Total Enterprises, Split By Large Enterprises and MSMEs, By Country, 2016
9.3 Average Spending on Advertising, Public Relations and Related Services By Total Enterprises, By Country, 2016, USD
9.4 Total Advertisement Spending, By Country, 2016
9.5 Advertising, Public Relations and Related Services Market Value Versus Total Advertisement Spending, By Country, 2016
9.6 Number Of Advertising Agencies, By Country, 2016
9.7 Average Revenue Per Advertising Agency, By Country, 2016 10. Asia Advertising, Public Relations, And Related Services Market
10.1.1 Asia Advertising, Public Relations, And Related Services Market Overview
10.1.2 Asia Advertising, Public Relations, And Related Services Historic Market, 2012 – 2016
10.1.3 Asia Advertising, Public Relations, And Related Services Forecast Market, 2016 – 2020
10.1.4 Asia Market Size By Segment
10.2 Asia Advertising, Public Relations, And Related Services Market: Country Analysis
10.3 China Advertising, Public Relations, And Related Services Market
10.3.1 China Advertising, Public Relations, And Related Services Market Overview
10.3.2 China Advertising, Public Relations, And Related Services Historic Market, 2012 – 2016
10.3.3 China Advertising, Public Relations, And Related Services Forecast Market, 2016 – 2020
10.3.4 China Market Size By Segment
10.3.5 China Average Spending on Advertising, Public Relations and Related Services By Total Enterprises, By Country, 2016, USD
10.3.6 China Advertising, Public Relations and Related Services Market Value Versus Total Advertisement Spending, By Country, 2016
10.4 India Advertising, Public Relations, And Related Services Market
10.4.1 India Advertising, Public Relations, And Related Services Market Overview
10.4.2 India Advertising, Public Relations, And Related Services Historic Market, 2012 – 2016
10.4.3 India Advertising, Public Relations, And Related Services Forecast Market, 2016 – 2020
10.4.4 India Market Size By Segment
10.4.5 India Average Spending on Advertising, Public Relations and Related Services By Total Enterprises, By Country, 2016, USD
10.4.6 India Advertising, Public Relations and Related Services Market Value Versus Total Advertisement Spending, By Country, 2016
10.5 Japan Advertising, Public Relations, And Related Services Market
10.5.1 Japan Advertising, Public Relations, And Related Services Market Overview
10.5.2 Japan Advertising, Public Relations, And Related Services Historic Market, 2012 – 2016
10.5.3 Japan Advertising, Public Relations, And Related Services Forecast Market, 2016 – 2020
10.5.4 Japan Market Size By Segment
10.5.5 Japan Average Spending on Advertising, Public Relations and Related Services By Total Enterprises, By Country, 2016, USD
10.5.6 Japan Advertising, Public Relations and Related Services Market Value Versus Total Advertisement Spending, By Country, 2016
11. Europe Advertising, Public Relations, And Related Services Market
11.1.1 Europe Advertising, Public Relations, And Related Services Market Overview
11.1.2 Europe Advertising, Public Relations, And Related Services Historic Market, 2012 – 2016
11.1.3 Europe Advertising, Public Relations, And Related Services Forecast Market, 2016 – 2020
11.1.4 Europe Market Size By Segment
11.2 Europe Advertising, Public Relations, And Related Services Market: Country Analysis
11.3 UK Advertising, Public Relations, And Related Services Market
11.3.1 UK Advertising, Public Relations, And Related Services Market Overview
11.3.2 UK Advertising, Public Relations, And Related Services Historic Market, 2012 – 2016
11.3.3 UK Advertising, Public Relations, And Related Services Forecast Market, 2016 – 2020
11.3.4 UK Market Size By Segment
11.3.5 UK Average Spending on Advertising, Public Relations and Related Services By Total Enterprises, By Country, 2016, USD
11.3.6 UK Advertising, Public Relations and Related Services Market Value Versus Total Advertisement Spending, By Country, 2016
11.4 Germany Advertising, Public Relations, And Related Services Market
11.4.1 Germany Advertising, Public Relations, And Related Services Market Overview
11.4.2 Germany Advertising, Public Relations, And Related Services Historic Market, 2012 – 2016
11.4.3 Germany Advertising, Public Relations, And Related Services Forecast Market, 2016 – 2020
11.4.4 Germany Market Size By Segment
11.4.5 Germany Average Spending on Advertising, Public Relations and Related Services By Total Enterprises, By Country, 2016, USD
11.4.6 Germany Advertising, Public Relations and Related Services Market Value Versus Total Advertisement Spending, By Country, 2016
11.5 France Advertising, Public Relations, And Related Services Market
11.5.1 France Advertising, Public Relations, And Related Services Market Overview
11.5.2 France Advertising, Public Relations, And Related Services Historic Market, 2012 – 2016
11.5.3 France Advertising, Public Relations, And Related Services Forecast Market, 2016 – 2020
11.5.4 France Market Size By Segment
11.5.5 France Average Spending on Advertising, Public Relations and Related Services By Total Enterprises, By Country, 2016, USD
11.5.6 France Advertising, Public Relations and Related Services Market Value Versus Total Advertisement Spending, By Country, 2016
11.6 Italy Advertising, Public Relations, And Related Services Market
11.6.1 Italy Advertising, Public Relations, And Related Services Market Overview
11.6.2 Italy Advertising, Public Relations, And Related Services Historic Market, 2012 – 2016
11.6.3 Italy Advertising, Public Relations, And Related Services Forecast Market, 2016 – 2020
11.6.4 Italy Market Size By Segment
11.6.5 Italy Average Spending on Advertising, Public Relations and Related Services By Total Enterprises, By Country, 2016, USD
11.6.6 Italy Advertising, Public Relations and Related Services Market Value Versus Total Advertisement Spending, By Country, 2016
11.7 Spain Advertising, Public Relations, And Related Services Market
11.7.1 Spain Advertising, Public Relations, And Related Services Market Overview
11.7.2 Spain Advertising, Public Relations, And Related Services Historic Market, 2012 – 2016
11.7.3 Spain Advertising, Public Relations, And Related Services Forecast Market, 2016 – 2020
11.7.4 Spain Market Size By Segment
11.7.5 Spain Average Spending on Advertising, Public Relations and Related Services By Total Enterprises, By Country, 2016, USD
11.7.6 Spain Advertising, Public Relations and Related Services Market Value Versus Total Advertisement Spending, By Country, 2016
11.8 Russia Advertising, Public Relations, And Related Services Market
11.8.1 Russia Advertising, Public Relations, And Related Services Market Overview
11.8.2 Russia Advertising, Public Relations, And Related Services Historic Market, 2012 – 2016
11.8.3 Russia Advertising, Public Relations, And Related Services Forecast Market, 2016 – 2020
11.8.4 Russia Market Size By Segment
11.8.5 Russia Average Spending on Advertising, Public Relations and Related Services By Total Enterprises, By Country, 2016, USD
11.8.6 Russia Advertising, Public Relations and Related Services Market Value Versus Total Advertisement Spending, By Country, 2016
12. Americas Advertising, Public Relations, And Related Services Market
12.1.1 Americas Advertising, Public Relations, And Related Services Market Overview
12.1.2 Americas Advertising, Public Relations, And Related Services Historic Market, 2012 – 2016
12.1.3 Americas Advertising, Public Relations, And Related Services Forecast Market, 2016 – 2020
12.1.4 Americas Market Size By Segment
12.2 Americas Advertising, Public Relations, And Related Services Market: Country Analysis
12.3 Brazil Advertising, Public Relations, And Related Services Market
12.3.1 Brazil Advertising, Public Relations, And Related Services Market Overview
12.3.2 Brazil Advertising, Public Relations, And Related Services Historic Market, 2012 – 2016
12.3.3 Brazil Advertising, Public Relations, And Related Services Forecast Market, 2016 – 2020
12.3.4 Brazil Market Size By Segment
12.3.5 Brazil Average Spending on Advertising, Public Relations and Related Services By Total Enterprises, By Country, 2016, USD
12.3.6 Brazil Advertising, Public Relations and Related Services Market Value Versus Total Advertisement Spending, By Country, 2016
12.4 USA Advertising, Public Relations, And Related Services Market
12.4.1 USA Advertising, Public Relations, And Related Services Market Overview
12.4.2 USA Advertising, Public Relations, And Related Services Historic Market, 2012 – 2016
12.4.3 USA Advertising, Public Relations, And Related Services Forecast Market, 2016 – 2020
12.4.4 USA Market Size By Segment
12.4.5 USA Average Spending on Advertising, Public Relations and Related Services By Total Enterprises, By Country, 2016, USD
12.4.6 USA Advertising, Public Relations and Related Services Market Value Versus Total Advertisement Spending, By Country, 2016
13. Middle East & Africa Advertising, Public Relations, And Related Services Market
13.1.1 Middle East & Africa Advertising, Public Relations, And Related Services Market Overview
13.1.2 Middle East & Africa Advertising, Public Relations, And Related Services Historic Market, 2012 – 2016
13.1.3 Middle East & Africa Advertising, Public Relations, And Related Services Forecast Market, 2016 –2020
13.1.4 Middle East & Africa Market Size By Segment
14. Oceania Advertising, Public Relations, And Related Services Market
14.1.1 Oceania Advertising, Public Relations, And Related Services Market Overview
14.1.2 Oceania Advertising, Public Relations, And Related Services Historic Market, 2012 – 2016
14.1.3 Oceania Advertising, Public Relations, And Related Services Forecast Market, 2016 – 2020
14.1.4 Oceania Market Size By Segment
14.2 Oceania Advertising, Public Relations, And Related Services Market: Country Analysis
14.3 Australia Advertising, Public Relations, And Related Services Market
14.3.1 Australia Advertising, Public Relations, And Related Services Market Overview
14.3.2 Australia Advertising, Public Relations, And Related Services Historic Market, 2012 – 2016
14.3.3 Australia Advertising, Public Relations, And Related Services Forecast Market, 2016 – 2020
14.3.4 Australia Market Size By Segment
14.3.5 Australia Average Spending on Advertising, Public Relations and Related Services By Total Enterprises, By Country, 2016, USD
14.3.6 Australia Advertising, Public Relations and Related Services Market Value Versus Total Advertisement Spending, By Country, 2016
15. Advertising, Public Relations, And Related Services Market Competitive Landscape
15.1 Company Profiles
15.2 Omnicom Group
15.2.1 Overview
15.2.2 Products And Services
15.2.3 Strategy
15.2.4 Financial Performance
15.3 WPP
15.3.1 Overview
15.3.2 Products And Services
15.3.3 Strategy
15.3.4 Financial Performance
15.4 Publicis Groupe
15.4.1 Overview
15.4.2 Products And Services
15.4.3 Strategy
15.4.4 Financial Performance
15.5 Interpublic
15.5.1 Overview
15.5.2 Products And Services
15.5.3 Strategy
15.5.4 Financial Performance
15.6 Dentsu
15.6.1 Overview
15.6.2 Products And Services
15.6.3 Strategy
15.6.4 Financial Performance
15.7 Havas
15.7.1 Overview
15.7.2 Products And Services
15.7.3 Strategy
15.7.4 Financial Performance
15.8 Hakuhodo
15.8.1 Overview
15.8.2 Products And Services
15.8.3 Strategy
15.8.4 Financial Performance
15.9 Mdc Partners Inc
15.9.1 Overview
15.9.2 Products And Services
15.9.3 Strategy
15.9.4 Financial Performance
16. Advertising, Public Relations, And Related Services Market Customer Information
17. Key Mergers And Acquisitions In The Advertising, Public Relations, And Related Services Market
18. Appendix
18.1 NAICS Definitions Of Industry Covered In This Report
18.2 Abbreviations
18.3 Currencies
18.4 Research Inquiries
18.5 The Business Research Company
18.6 Copyright and Disclaimer