Supplier Marketing Spend Activity in the 34 Industry - 2012-2013: Survey Brief

Synopsis
• Analysis of opinions drawn from leading packaging industry executives.
• Provides data on the current size of the marketing and advertising budgets of supplier companies in the packagings industry.
• Provides insight into the marketing behaviors of the global packaging industry and market competition for supplier companies.

Summary
This report is the result of an extensive survey drawn from Canadean’s exclusive panel of leading packaging industry executives. It analyzes how spending activities of the suppliers are set to change in the packaging industry in 2012-2013. This report gives you access to the category-level spending behavior of leading supply decision makers. The report also provides access to information categorized by region, company type and size.

Scope
• The opinions and forward looking statements of 217 industry executives have been captured in our in-depth survey, of which 32% represent Director and C-level respondents.
• The research is based on primary survey research conducted by Canadean accessing its B2B panels comprised of senior supply decision makers and leading supplier organizations.
• The geographical scope of the research is global - drawing on the activity and expectations of leading industry players across the Americas, Europe, Asia-Pacific, Africa and Middle East.
• This report covers data and analysis on supplier expenditure.

Reasons To Buy
• This report provides historical marketing expenditure by supplier type and region.
• This report provides analysis on the changing spending behavior of suppliers by product and category.

1 Introduction
1.1 What is This Report About?
1.2 Definitions
1.3 Methodology
1.4 Profile of Survey Respondents: Global Packaging Industry
1.4.1 Profile of buyer respondents
1.4.2 Profile of supplier respondents
2 Global Packaging Industry Suppliers: Marketing Spend Activity
2.1 Annual Marketing Budgets: Global Packaging Industry Suppliers
2.1.1 Annual marketing budgets by suppliers
2.1.2 Annual marketing budgets by region
2.1.3 Annual marketing budgets by company turnover
2.2 Global Packaging Industry: Planned Change in Marketing Expenditure Levels
2.2.1 Planned change in marketing expenditure levels by region
2.2.2 Planned change in marketing expenditure levels by company turnover
2.2.3 Planned change in marketing expenditure levels vs. revenue growth expectations
2.2.4 Net change in planned marketing expenditure: cross-industry comparison
2.3 Global Packaging Industry: Future Investment in Media Channels
2.3.1 Future investment in media channels by region
2.3.2 Planned change in marketing spend by company turnover
2.4 Global Packaging Industry Suppliers: Future Investment in Marketing and Sales Technology
2.4.1 Planned investment in marketing and sales technologies by suppliers
2.4.2 Planned investment in marketing and sales technologies by region
2.4.3 Planned investment in marketing and sales technologies by company turnover
3 Appendix
3.1 Global Packaging Industry Full Survey Results
3.2 About Canadean
3.3 Disclaimer