Trends in Accommodation for UK Business Travelers in 2012: Survey Intelligence

Synopsis
• The report is based on primary survey research of 465 industry professionals in the UK who travelled at least once in three months. The research was conducted by Timetric assessing its premium consumer panels.
• This report provides the reader with a definitive analysis of business travel outlook and explores how opportunities and demand are set to change in 2012.
• This report helps to forecast business traveler expenditure on hotel accommodation and understand trends in business travel .
• Key topics covered include forecast of expenditure on hotel accommodation, hotel selection criterion.

Summary
“Trends in Accommodation for UK Business Travelers in 2012: Survey Intelligence” is the result of an extensive multi-industry survey drawn from Timetric’s exclusive panel of UK business travelers. It contains in-depth analysis on UK market trends in hotel accommodation and forecasts how expenditure patterns are set to change in 2012 compared to 2011. The report also benchmarks types of hotels business travelers choose, and identifies preferred modes and channels of hotel selection and also analyzes key drivers and popular promotional offers which influence business travelers to choose a particular hotel. Survey results have been presented and analyzed into segmentations based on travel frequency, age, gender and company turnover.

Scope
The report features the opinions of hotel industry consumers (respondents) related to the following:
• Average stay at business hotels
• Change in expenditure on hotel accommodation
• Popular hotel types and preferred modes of hotel selection
• Key drivers of frequent visits and popularity of promotional offers
• Strategic initiatives for repeat business
• Industry leaders

Reasons To Buy
• Effectively examine business traveler perceptions on the average length of stay in a hotel and change in hotel accommodation expenditures to determine business growth opportunities.
• Identify popular hotel types, preferred modes of hotel selection and key channels for research to allocate marketing resources for better return on investment.
• Identify key features which influence frequent visits and formulate marketing strategies to win new business.

Key Highlights
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Table of Contents
1 Introduction
1.1 What is this report about?
1.2 Definitions
1.3 Methodology
1.4 Profile of survey respondents
2 Hotel Visits and Expenditure
2.1 Average Length of Stay at Business Hotels
2.1.1 Average stay at business hotels - travel frequency
2.1.2 Average stay at business hotels - company turnover
2.2 Expenditure on Hotel Accommodation
2.2.1 Expenditure on hotel accommodation - travel frequency
2.2.2 Expenditure on hotel accommodation - company turnover
2.2.3 Expenditure on hotel accommodation - industry type
2.3 Change in Expenditure on Hotel Accommodation
2.3.1 Change in expenditure on hotel accommodation - travel frequency
2.3.2 Change in expenditure on hotel accommodation - company turnover
3 Trends in Business Travel
3.1 Popular Hotel Types
3.1.1 Popular hotel type - travel frequency
3.1.2 Popular hotel type - gender
3.1.3 Popular hotel type - company turnover
3.2 Finest Hotel Destinations
3.2.1 Finest hotel destinations - travel frequency
3.2.2 Finest hotel destinations - company turnover
3.3 Preferred Modes of Hotel Selection
3.3.1 Preferred modes of hotel selection - travel frequency
3.3.2 Preferred modes of hotel selection - age
3.3.3 Preferred modes of hotel selection - company turnover
3.4 Key Channels for Research
3.4.1 Key channels for research - travel frequency
3.4.2 Key channels for research - age
3.4.3 Key channels for research - company turnover
4 Future Developments for Business Growth
4.1 Key Drivers for Repeat Visits
4.1.1 Key drivers for repeat visits - travel frequency
4.1.2 Key drivers for repeat visits - age
4.1.3 Key drivers for repeat visits - company turnover
4.2 Popularity of Promotional offers
4.2.1 Popularity of promotional offers - travel frequency
4.2.2 Popularity of promotional offers - company turnover
4.3 Industry leaders
5 Appendix
5.1 Full survey results
5.2 Methodology
5.1 Contact Us
5.2 About Timetric
5.3 Disclaimer


List of Tables
Table 1: Total UK Hotel Industry Business Traveler's Survey Respondents by Industry Type (%), 2011
Table 2: Respondents: Travel Frequency (%), 2011
Table 3: Respondents: Gender (%), 2011
Table 4: Respondents: Age (%), 2011
Table 5: Respondents: Company Turnover (%), 2011
Table 6: Average Stay at Business Hotels: All Respondents (%), 2011
Table 7: Average Stay at Business Hotels: Travel Frequency (%), 2011
Table 8: Average Stay at Business Hotels: Company Turnover (%), 2011
Table 9: Expenditure on Hotel Accommodation: All Respondents (%), 2011
Table 10: Expenditure on Hotel Accommodation: Travel Frequency (%), 2011
Table 11: Expenditure on Hotel Accommodation: Company Turnover (%), 2011
Table 12: Expenditure on Hotel Accommodation: Industry Type (%), 2011
Table 13: Change in Expenditure on Hotel Accommodation: All Respondents (%), 2011-2012
Table 14: Change in Expenditure on Hotel Accommodation: Travel Frequency (%), 2011-2012
Table 15: Change in Expenditure on Hotel Accommodation: Company Turnover (%), 2011-2012
Table 16: Popular Hotel Type: All Respondents (%), 2012
Table 17: Popular Hotel Type: Travel Frequency (%), 2012
Table 18: Popular Hotel Type: Gender (%), 2012
Table 19: Popular Hotel Type: Company Turnover (%), 2012
Table 20: Finest Hotel Destinations: All Respondents (%), 2011
Table 21: Finest Hotel Destinations: Travel Frequency (%), 2011
Table 22: Finest Hotel Destinations: Company Turnover (%), 2011
Table 23: Preferred Modes of Hotel Selection: All Respondents (%), 2011
Table 24: Preferred Modes of Hotel Selection: Travel Frequency (%), 2011
Table 25: Preferred Modes of Hotel Selection: Age (%), 2011
Table 26: Preferred Modes of Hotel Selection: Company Turnover (%), 2011
Table 27: Key Channels for Research: All Respondents (%), 2011
Table 28: Key Channels for Research: Travel Frequency (%), 2011
Table 29: Key Channels for Research: Age (%), 2011
Table 30: Key Channels for Research: Company Turnover (%), 2011
Table 31: Key Drivers for Repeat Visits: All Respondents (%), 2011
Table 32: Key Drivers for Repeat Visits: Travel Frequency (%), 2011
Table 33: Key Drivers for Repeat Visits: Age (%), 2011
Table 34: Key Drivers for Repeat Visits: Company Turnover (%), 2011
Table 35: Popularity of Promotional offers: All Respondents (%), 2011
Table 36: Popularity of Promotional offers: Travel Frequency (%), 2011
Table 37: Popularity of Promotional offers: Company Turnover (%), 2011
Table 38: Leading Companies in the UK Hotel Industry
Table 39: Survey Results - Closed Questions


List of Figures
Figure 1: Average Stay at Business Hotels: All Respondents (%), 2011
Figure 2: Average Stay at Business Hotels: Travel Frequency (%), 2011
Figure 3: Average Stay at Business Hotels: Company Turnover (%), 2011
Figure 4: Expenditure on Hotel Accommodation: All Respondents (%), 2011
Figure 5: Expenditure on Hotel Accommodation: Travel Frequency (%), 2011
Figure 6: Expenditure on Hotel Accommodation: Company Turnover (%), 2011
Figure 7: Change in Expenditure on Hotel Accommodation: All Respondents (%), 2011-2012
Figure 8: Change in Expenditure on Hotel Accommodation: Travel Frequency (%), 2011-2012
Figure 9: Change in Expenditure on Hotel Accommodation: Company Turnover (%), 2011-2012
Figure 10: Popular Hotel Type: All Respondents (%), 2012
Figure 11: Popular Hotel Type: Travel Frequency (%), 2012
Figure 12: Popular Hotel Type: Gender (%), 2012
Figure 13: Popular Hotel Type: Company Turnover (%), 2012
Figure 14: Finest Hotel Destinations: All Respondents (%), 2011
Figure 15: Finest Hotel Destinations: Travel Frequency (%), 2011
Figure 16: Finest Hotel Destinations: Company Turnover (%), 2011
Figure 17: Preferred Modes of Hotel Selection: All Respondents (%), 2011
Figure 18: Preferred Modes of Hotel Selection: Travel Frequency (%), 2011
Figure 19: Preferred Modes of Hotel Selection: Company Turnover (%), 2011
Figure 20: Key Channels for Research: All Respondents (%), 2011
Figure 21: Key Channels for Research: Travel Frequency (%), 2011
Figure 22: Key Channels for Research: Age (%), 2011
Figure 23: Key Channels for Research: Company Turnover (%), 2011
Figure 24: Key Drivers for Repeat Visits: All Respondents (%), 2011
Figure 25: Key Drivers for Repeat Visits: Travel Frequency (%), 2011
Figure 26: Key Drivers for Repeat Visits: Company Turnover (%), 2011
Figure 27: Popularity of Promotional offers: All Respondents (%), 2011
Figure 28: Popularity of Promotional offers: Travel Frequency (%), 2011
Figure 29: Popularity of Promotional offers: Company Turnover (%), 2011