Indian SMB Web Preference Outlook 2014

ResearchFox consulting, a Bangalore based market research and consulting firm, released its key findings on the Understanding of Indian SMB Web Preference Outlook, which is entitled to aid Web Service providers with actionable information regarding the feasibility of Web Services for SMBs in India. This report will enable Web Service providers to make a better business plan in order to tap the underpenetrated SMB market and assess the internet’s broader impact in terms of related consumer habits and the development of Internet ecosystems in SMBs. As per ResearchFox estimates 85% of the SMB web services market is still untapped making way for growth prospects. However, amongst the SMBs that use the Internet, 65 percent experienced an increase in customers, and 60 percent, an increase in geographic reach and 45 percent saw an increase in firm employment.

The Indian domain market is diversified and provides incredible opportunities going forward. Most of the web site hosting companies are now providing customized offers and solutions, particularly for the SMBs to go for remodelling in their direction of coming. As of today there are less than 10% of SMBs who are having online presence whereas the development outlook of 2016 shows an increment in the number of domains to be 18 million as compared to existing 4.1 million.

With an estimated 208 million Internet users in the country and growing it is quite evident that web services will enable Indian SMBs to grow their customer base by more than 50 per cent and employment growth by 40 per cent approximately.

This research is designed to benefit all the Website service providers, website development service providers, hosting vendors and domain name providers. The outcome will enable the stakeholders to understand the demand pocket size of website adoption market, need pattern, buying decision cycle and overall behaviour of SMBs across the value chain of website adoption.

Key findings from this research include the following:

· The Addressable market for web service provider stands at 10mn for Indian SMBs.
· SMBs in rural India is going to set expectations in demand for web services as there will be 56 million active internet users in rural India by the end of 2014.
· Although there are many foreign interventions in the website domain market offering, it is noticed that out of 100 SMB website users only 55 of them are really happy with the web services.
· With the rise in mobility in SMBs, there are high hopes for mobile enabled websites to spike from about 7 percent to more than 20 percent approximately i.e almost triple in the coming years.

1. Introduction
a. Research Overview
i. Purpose and Scope
ii. Report Description
iii. Key Take-Away
b. Research Methodology
i. Secondary and Primary Research
ii. Data Triangulation and Forecasting
iii. Forecast Assumptions
c. Indian SME overview
i. Segment Definitions
ii. Industry Trends

2. Executive Summary
a. Abstract
b. Overall Market Size

3. Domain names preference
a. Combination of web domain names
b. Product Use pattern
c. Currently accessed common application on the web browser
d. Current Situation of Web Presence in SME

4. Market Dynamics for adopting a website
a. Drivers
b. Inhibitors and challenges
c. Opportunities

5. Market Trends
a. Online marketing trends of SMEs
b. Market mapping
c. Information Sources
d. Decision making criteria for buying domain names
e. Importance of web developer
f. Market mapping
g. Information Sources
h. Decision making criteria for buying domain names
i. Importance of web developer

6. Buying behaviour trends
a. Buying behaviour over mobile phones
b. Payment methods of SMEs

Factors influencing customer services and customer satisfaction ratings

7. Market Ecosystem and Dynamics
a. Current Status of ICT in SMEs
i. Current Awareness
ii. Current Adoption Level
iii. Usage of ICT

8. Conclusion
a. The Way Forward
b. Case Studies
c. Web Service provider in India

9. Company Profiling
a. Hosting Raja
b. Big Rock
c. Host Gator
d. Net4
e. Web.com
f. Go Daddy
g. Intuit
h. Square Space

10. Abbreviations
11. References