Q1 Installed Base Tracker: Marriott, Hilton and Starwood can begin to worry

Converting downloaders to frequent users is a critical success factor and the data is clear – hotels are failing to achieve this. Companies are increasing their reach but experiencing a decline in usage and sessions. Short term promotions – offering windfall points for booking on mobile - are failing to create loyalty while integrated marketing campaigns incorporating new technologies and blending browsing with transaction elements are not yet widely employed. In short, action must be taken quickly to remedy the situation before over the top providers consolidate their hold on users.