Microlearning Market by Component (Solution and Services), Organization Size, Deployment Type, Industry (Retail, Manufacturing and Logistics, BFSI, Telecom and IT, Healthcare and Life Sciences), and Region - Global Forecast to 2024

The microlearning market is expected to grow at a CAGR of 13.2% during the forecast period owing to the growing need to enhance productivity and performance of learners through effective training and development solution
The global microlearning market size is expected to grow from USD 1.5 billion in 2019 to USD 2.7 billion by 2024, at a Compound Annual Growth Rate (CAGR) of 13.2% during the forecast period. The increasing demand for training of deskless and mobile workers across industries, and a growing need for skills-based and result-oriented training among enterprises are the major factors driving the growth of the microlearning market.
Microlearning solution segment expected to hold a higher market share during the forecast period
Microlearning empowers organizations with a centralized solution to offer effective training and education to various stakeholders including employees, workers, and channel partners. Corporate training programs are witnessing transformation in learning methodologies. Traditional methods of classroom training are steadily overtaken by online methods of learning that offer flexibility to learners. Enterprises are focusing on offering enhanced learning experience to employees through various learning and development activities, which are more interesting and engaging. Hence, businesses are keen on adopting training methods that are directly inclined toward a learning objective, which focuses on particular skills or understanding of compliance. The microlearning solution providers are competing with each other to increase their market coverage and expand their presence in newer markets. Companies such as Qstream, Axonify, and Saba Software provide microlearning solutions to clients to help them reap the benefits of short duration learning.
Cloud-based deployment expected to have a significant growth during the forecast period
A growing demand for scalable and cost-effective solutions is expected to boost the adoption of cloud-based microlearning across industries. In cloud-based microlearning, solutions are hosted over the internet connection, and users can log into the service provider’s site. Trainers can upload course content, create new courses, and interact with learners via their internet browsers wihtout the need forthe installation of the required management software. Moreover, instructional designers can store any information on the cloud, and this can be remotely accessed by approved users from any location. This deployment type is preferred for its features, such as better and enhanced security, lower setup costs, easy accessibility, quicker deployment, highly scalable, customizable, enhanced storage space, ease of maintenance, automatic upgrade of course materials, and automatic licensing done by vendors. In this type, learning is delivered to the learner, anywhere and anytime via the browser.
North America expected to have the largest market size during the forecast period
North America is the most mature market in terms of microlearning adoption and is likely to account for a substantial share of the global microlearning market during the forecast period. The market growth in this region is driven primarily by the presence of large IT companies/users and rapid technological advancements, such as digitalization in the US and Canada. The presence of key players in the microlearning market in the region is expected to be a significant factor driving the market growth in North America. Key players, such as IBM, Saba Software, and Bigtincan, along with several startups in the region, are offering enhanced microlearning solutions, to cater to the needs of customers.
In the process of determining and verifying the market size of several segments and subsegments gathered through secondary research, extensive primary interviews were conducted with key people. The breakup of the profiles of the primary participants is as follows:
‧ By Company: Tier 1 – 42%, Tier 2 – 36%, and Tier 3 – 22%
‧ By Designation: C-Level Executives – 40%, Directors – 35%, and Others – 25%
‧ By Region: North America – 45%, Europe – 30%, APAC – 15%, RoW – 10%
The microlearning market includes various major vendors, such as Saba Software (US), Mindtree (India), Axonify (Canada), IBM (US), Bigtincan (US), SwissVBS (Canada), iSpring Solutions (US), Epignosis (US), Cornerstone OnDemand (US), Qstream (US), Pryor Learning Solutions (US), count5 (US), mLevel (US), Gnowbe (US), Trivantis (US), SweetRush (US), Multiversity (India), and Neovation Learning Solutions (Canada).
Research Coverage:
The report includes an in-depth competitive analysis of the key players in the microlearning market along with their company profiles, recent developments, and key market strategies. The report segments the microlearning market by component (solution and services), organization size (large enterprises, and small and medium-sized enterprises), deployment type (on-premises and cloud), industry, and region.
Key Benefits of Buying the Report:
The microlearning market has been segmented on the basis of components (solution and services), organization sizes (large enterprises, and small and medium-sized enterprises), deployment types (on-premises and cloud) industries, and regions.
The report will help the market leaders/new entrants in the microlearning market in the following ways:
1. The overall microlearning market revenue stream has been estimated based on the revenues generated by vendors, offering microlearning platform solutions and services. Wherein services are inclusive of consulting and implementation, and support and maintenance services. The report provides the closest approximations of the revenue numbers for the overall market and the subsegments. The market numbers are split further into regions, namely, North America, Europe, APAC, MEA, and Latin America.
2. The report helps the stakeholders understand the pulse of the market and provides them with information on the key market drivers, restraints, challenges, and opportunities.
3. The report will help the stakeholders understand the competitors and gain more insights to better their market position. The competitive landscape section includes the competitor ecosystem, new product developments, partnerships, and mergers and acquisitions.

TABLE OF CONTENTS

1 INTRODUCTION 15
1.1 OBJECTIVES OF THE STUDY 15
1.2 MARKET DEFINITION 15
1.3 MARKET SCOPE 15
1.3.1 MARKET SEGMENTATION 16
1.4 YEARS CONSIDERED FOR THE STUDY 16
1.5 CURRENCY CONSIDERED 17
1.6 STAKEHOLDERS 17
2 RESEARCH METHODOLOGY 18
2.1 RESEARCH DATA 18
2.1.1 SECONDARY DATA 19
2.1.2 PRIMARY DATA 19
2.1.2.1 Breakup of primaries 19
2.1.2.2 Key industry insights 20
2.2 MARKET BREAKUP AND DATA TRIANGULATION 21
2.3 MARKET SIZE ESTIMATION 22
2.3.1 TOP-DOWN APPROACH 22
2.3.2 BOTTOM-UP APPROACH 23
2.4 MARKET FORECAST 23
2.5 ASSUMPTIONS FOR THE STUDY 24
2.6 LIMITATIONS OF THE STUDY 25
3 EXECUTIVE SUMMARY 26
4 PREMIUM INSIGHTS 29
4.1 ATTRACTIVE MARKET OPPORTUNITIES IN THE MICROLEARNING MARKET 29
4.2 MICROLEARNING MARKET IN NORTH AMERICA, BY INDUSTRY AND COUNTRY, 2019 30
4.3 MICROLEARNING MARKET: MAJOR COUNTRIES 31
5 MARKET OVERVIEW AND INDUSTRY TRENDS 32
5.1 INTRODUCTION 32
5.2 MARKET DYNAMICS 32
5.2.1 DRIVERS 33
5.2.1.1 Increasing demand for training deskless and mobile workers across industries 33
5.2.1.2 Growing need for skills-based and result-oriented training among enterprises 33
5.2.2 RESTRAINTS 33
5.2.2.1 Reluctance of enterprises to spend huge amount on transforming existing training content into microcontent 33
5.2.3 OPPORTUNITIES 33
5.2.3.1 Gamification of training and education to boost the adoption of microlearning 33
5.2.3.2 Growing traction for personalized and adaptive microlearning to drive market growth 34
5.2.3.3 Increasing usage of AR, VR, AI and ML, and mobile technology to boost the growth of microlearning market 34
5.2.4 CHALLENGES 34
5.2.4.1 Lack of impetus among learners 34
5.2.4.2 Lack of awareness regarding microlearning benefits 34
5.3 USE CASES 35
5.3.1 BLOOMINGDALE’S 35
5.3.2 RAYMOUR & FLANIGAN 35
5.3.3 CONCUSSION LEGACY FOUNDATION 35
6 MICROLEARNING MARKET, BY COMPONENT 36
6.1 INTRODUCTION 37
6.2 SOLUTION 38
6.2.1 INCREASING DEMAND FOR SHORT DURATION LEARNING AND DEVELOPMENT PROGRAMS LEADING TO THE GROWTH OF MICROLEARNING SOLUTIONS 38
6.3 SERVICES 39
6.3.1 CONSULTING AND IMPLEMENTATION 40
6.3.1.1 Growing requirement among organizations to implement efficient and engaging learning solutions to drive the growth of consulting and implementation services 40
6.3.2 SUPPORT AND MAINTENANCE 41
6.3.2.1 Growing need for thorough support and maintenance of the microlearning solution to drive the demand for support and maintenance services 41
7 MICROLEARNING MARKET, BY ORGANIZATION SIZE 43
7.1 INTRODUCTION 44
7.2 LARGE ENTERPRISES 45
7.2.1 LARGE ENTERPRISES TO USE MICROLEARNING FOR STREAMLINING TRAINING PROGRAMS 45
7.3 SMALL AND MEDIUM-SIZED ENTERPRISES 46
7.3.1 NEED TO REDUCE THE COST AND TIME FOR LEARNING ACTIVITIES TO FUEL THE GROWTH OF THE MICROLEARNING SOLUTION IN SMALL AND MEDIUM-SIZED ENTERPRISES 46
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8 MICROLEARNING MARKET, BY DEPLOYMENT TYPE 47
8.1 INTRODUCTION 48
8.2 ON-PREMISES 49
8.2.1 HIGHER SECURITY LEVERAGED THROUGH ON-PREMISES SOLUTION 49
8.3 CLOUD 50
8.3.1 GROWING DEMAND FOR SCALABLE AND COST-EFFECTIVE SOLUTIONS TO BOOST THE ADOPTION OF CLOUD-BASED MICROLEARNING SOLUTION 50
9 MICROLEARNING MARKET, BY INDUSTRY 51
9.1 INTRODUCTION 52
9.2 RETAIL 53
9.2.1 FREQUENT UPGRADES RELATED TO PRODUCT AND PROMOTIONS TO FUEL THE GROWTH OF THE MICROLEARNING MARKET IN THE RETAIL INDUSTRY 53
9.3 MANUFACTURING AND LOGISTICS 54
9.3.1 TRANSITION FROM TRADITIONAL METHODS OF LEARNING TO ON-THE-GO METHODS OF LEARNING TO FUEL THE MICROLEARNING MARKET GROWTH 54
9.4 BANKING, FINANCIAL SERVICES AND INSURANCE 55
9.4.1 PROVIDING REGULAR TRAINING TO EMPLOYEES CONCERNING COMPLIANCE TO BOOST THE MICROLEARNING MARKET GROWTH IN THE BFSI INDUSTRY 55
9.5 TELECOM AND IT 56
9.5.1 GROWING NEED FOR SKILLS-BASED AND RESULT-ORIENTED EFFICIENT TRAINING AND DEVELOPMENT PROGRAMS TO BOOST THE ADOPTION OF MICROLEARNING IN THE TELECOM AND IT INDUSTRY 56
9.6 HEALTHCARE AND LIFE SCIENCES 57
9.6.1 GROWING NEED TO ENHANCE PERFORMANCE OF FRONTLINE EMPLOYEES TO DRIVE THE GROWTH OF MICROLEARNING IN THE HEALTHCARE AND LIFE SCIENCES INDUSTRY 57
9.7 OTHERS 58
10 MICROLEARNING MARKET, BY REGION 59
10.1 INTRODUCTION 60
10.2 NORTH AMERICA 61
10.2.1 UNITED STATES 65
10.2.1.1 Presence of a large number of microlearning solution providers to drive the market growth in the US 65
10.2.2 CANADA 65
10.2.2.1 Growing adoption of short training modules for employee learning to boost the microlearning market in Canada 65
10.3 EUROPE 65
10.3.1 UNITED KINGDOM 68
10.3.1.1 Requirement of continuous training of employees to increase the microlearning market in the UK 68
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10.3.2 GERMANY 68
10.3.2.1 Growing need among large enterprises for short and efficient training to drive adoption of microlearning in Germany 68
10.3.3 REST OF EUROPE 68
10.4 ASIA PACIFIC 68
10.4.1 CHINA 71
10.4.1.1 Growing requirement of flexible training programs to fuel the growth of the microlearning market in China 71
10.4.2 INDIA 72
10.4.2.1 Government initiatives to promote the growth of the microlearning market in India 72
10.4.3 REST OF ASIA PACIFIC 72
10.5 MIDDLE EAST AND AFRICA 72
10.5.1 UNITED ARAB EMIRATES 75
10.5.1.1 Growing need among enterprises for efficient and result oriented training programs to drive adoption of microlearning in UAE 75
10.5.2 KINGDOM OF SAUDI ARABIA 75
10.5.2.1 Government initiatives to boost adoption of microlearning in KSA 75
10.5.3 REST OF MIDDLE EAST AND AFRICA 75
10.6 LATIN AMERICA 75
10.6.1 BRAZIL 78
10.6.1.1 Government initiatives for digitalization of education to fuel the adoption of microlearning solutions in Brazil 78
10.6.2 MEXICO 78
10.6.2.1 Focus on adoption of digital mediums for efficient training and development of employees by enterprises to drive the microlearning market in Mexico 78
10.6.3 REST OF LATIN AMERICA 78
11 COMPETITIVE LANDSCAPE 79
11.1 INTRODUCTION 79
11.2 COMPETITIVE SCENARIO 80
11.2.1 NEW PRODUCT/SERVICE LAUNCHES AND PRODUCT ENHANCEMENTS 80
11.2.2 PARTNERSHIPS, COLLABORATIONS, AND AGREEMENTS 81
11.2.3 MERGERS AND ACQUISITIONS 82
11.3 COMPETITIVE LEADERSHIP MAPPING 83
11.3.1 VISIONARY LEADERS 83
11.3.2 DYNAMIC DIFFERENTIATORS 83
11.3.3 INNOVATORS 83
11.3.4 EMERGING COMPANIES 84
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12 COMPANY PROFILES 85
(Business Overview, Services, Platforms, Products & Solutions, Key Insights, Recent Developments, SWOT Analysis, MnM View)*
12.1 SABA SOFTWARE 85
12.2 MINDTREE 87
12.3 AXONIFY 89
12.4 IBM 92
12.5 BIGTINCAN 95
12.6 SWISSVBS 98
12.7 ISPRING SOLUTIONS 100
12.8 EPIGNOSIS 102
12.9 CORNERSTONE ONDEMAND 104
12.10 QSTREAM 107
12.11 PRYOR LEARNING SOLUTIONS 109
12.12 COUNT5 109
12.13 MLEVEL 110
12.14 GNOWBE 110
12.15 TRIVANTIS 111
12.16 SWEETRUSH 112
12.17 MULTIVERSITY 113
12.18 NEOVATION LEARNING SOLUTIONS 114
*Details on Business Overview, Services, Platforms, Products & Solutions, Key Insights, Recent Developments, SWOT Analysis, MnM View might not be captured in case of unlisted companies.
13 APPENDIX 115
13.1 DISCUSSION GUIDE 115
13.2 KNOWLEDGE STORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL 119
13.3 AVAILABLE CUSTOMIZATIONS 121
13.4 RELATED REPORTS 121
13.5 AUTHOR DETAILS 122