Connected Motorcycle Market by Service (Driver Assistance, Safety, Vehicle Management & Telematics, Infotainment, Insurance), Network (Cellular, DSRC), Calling Service (eCall, bCall), End User, Communication, Hardware, and Region - Global Forecast to 2027

“The increasing focus on safety and driver assistance features is driving the growth of the connected motorcycle market.”
The global connected motorcycle market is projected to grow from USD 39 million in 2019 to USD 912 million by 2027, at a CAGR of 48.3%. The market is driven by the rising demand for safety and comfort of motorcyclists. Increasing initiatives by motorcycle manufacturers and road safety authorities to minimize fatal road accidents would increase the demand for connected safety features. OEMs are proactively including advanced rider assistance systems in their upcoming motorcycles to increase rider safety. Existing safety systems such as motorcycle stability control can be more effective if these systems can communicate with other road users to provide scenario-based safety features for motorcyclists. Asia Pacific is estimated to lead the connected motorcycle industry due to increasing motorcycle sales in the region.
“Demand for vehicle management & telematics services is likely to drive the growth of the connected motorcycle market during the forecast period.”
The demand for vehicle management solutions would increase during the forecast period due to the wide usage of low-cost Bluetooth modules in automotive and need for easy access to electric motorcycle battery status and timely diagnosis of high-performance engines. Low-cost Bluetooth modules can be easily integrated into budget segment motorcycles. Hence, connectivity services are not limited to high-end premium motorcycles. Budget motorcycles would offer limited but essential services to attract new customers. Also, electric motorcycles now have features that allow riders track real-time battery status and plan their trip accordingly.
“Asia Pacific connected motorcycle market is expected to grow at the highest CAGR during the forecast period.”
The Asia Pacific region comprises major motorcycle markets such as China, India, Indonesia, Philippines, and Vietnam. The region accounted for more than 90% of the global motorcycle sales in 2018. As two-wheelers are a preferred mode of transportation due to affordability and low maintenance, Asian countries such as India, Thailand, Indonesia, and Vietnam have a high motorcycle penetration. Mid and budget segment motorcycles dominate the market in these countries. However, with a steady increase in disposable income and rising demand for high-performance motorcycles, the region has attracted a number of premium motorcycle manufacturers. The region is home to some of the most innovative motorcycle manufacturers such as Honda, Kawasaki, Yamaha, and Suzuki. These OEMs are taking active participation in the Connected Motorcycle Consortium to develop connectivity services for motorcycles. Increasing collaborations to provide a safe and comfortable riding experience will boost the adoption of connected motorcycles in the region.
“Europe is estimated to be the largest connected motorcycle market in 2019.”
Europe is estimated to be the largest market for connected motorcycles in 2019. Leading OEMs such as BMW Motorrad and Triumph Motorcycles have introduced connected motorcycles. These companies plan to launch an increasing number of connected motorcycles in 2020. Triumph Motorcycles plans to introduce connectivity services in upcoming models such as Street Triple RS, Tiger 900 GT, Street Triple R & RS, and Speed Triple S & RS.
The growth of connected motorcycle market in Europe can be attributed to several innovations and presence of premium motorcycle manufacturers in this region. Europe home to OEMs such as BMW Motorrad, Triumph Motorcycles, and KTM and component manufacturers such as Continental AG and Robert Bosch GmbH. These manufacturers have collaborated to develop connected motorcycles. BMW has already launched connected motorcycles such as F 750 GS, F 850 GS, R 1250 GS, and R 1250 GS Adventure in the European market. Other manufacturers are expected to follow suit with their connectivity services offerings.
In-depth interviews were conducted with CEOs, marketing directors, innovation and technology directors, and executives from various key organizations operating in the connected motorcycle market.
‧ By Company Type: OEMs - 21%, Tier I - 69%, and Tier II & III - 10%,
‧ By Designation: CXOs - 31%, Manager - 49%, and Executives - 20%
‧ By Region: North America - 42%, Asia Pacific - 27%, Europe - 21%, LATAM - 6%, and Rest of the World- 4%
The connected motorcycle market comprises major manufacturers and service providers such as Panasonic Corporation (Japan), Robert Bosch GmbH (Germany), Vodafone (UK), Starcom Systems (UK), and Continental AG (Germany).
Research Coverage:
The study covers the connected motorcycle market across various segments. It aims at estimating the market size and future growth potential of this market across different segments such as service, hardware, communication type, network type, calling service, end user, and region. The study also includes an in-depth competitive analysis of key players in the market, along with their company profiles, key observations related to product and business offerings, recent developments, and acquisitions.

Key Benefits of Buying the Report:
The report will help leaders/new entrants in this market with information on the closest approximations of the revenue numbers for the overall connected motorcycle market. This report will help stakeholders understand the competitive landscape and gain more insights to better position their businesses and plan suitable go-to-market strategies. The report also helps stakeholders understand the pulse of the market and provides them with information on key market drivers, restraints, challenges, and opportunities.

TABLE OF CONTENTS

1 INTRODUCTION 19
1.1 OBJECTIVES OF THE STUDY 19
1.2 MARKET DEFINITION 19
1.2.1 INCLUSIONS & EXCLUSIONS 20
1.3 MARKET SCOPE 21
1.3.1 YEARS CONSIDERED FOR THE STUDY 22
1.4 LIMITATIONS 22
1.5 STAKEHOLDERS 23
2 RESEARCH METHODOLOGY 24
2.1 RESEARCH DATA 24
2.1.1 SECONDARY DATA 25
2.1.1.1 Key secondary sources for Connected Motorcycle Market 25
2.1.1.2 Key data from secondary sources 26
2.1.2 PRIMARY DATA 26
2.1.2.1 Sampling techniques & data collection methods 27
2.1.2.2 Primary participants 28
2.1.2.3 Key data from primary sources 28
2.2 MARKET SIZE ESTIMATION 28
2.2.1 DATA TRIANGULATION APPROACH 28
2.2.2 TOP-DOWN APPROACH 29
2.2.3 TOP-DOWN APPROACH: CONNECTED MOTORCYCLE MARKET 29
2.3 MARKET BREAKDOWN AND DATA TRIANGULATION 30
2.4 ASSUMPTIONS 31
2.5 RISK ASSESSMENT & RANGES 32
3 EXECUTIVE SUMMARY 33
4 PREMIUM INSIGHTS 36
4.1 CONNECTED MOTORCYCLE MARKET TO GROW AT A SIGNIFICANT RATE DURING THE FORECAST PERIOD (2019–2027) 36
4.2 EUROPE IS ESTIMATED TO LEAD THE GLOBAL CONNECTED MOTORCYCLE MARKET IN 2019 37
4.3 CONNECTED MOTORCYCLE MARKET, BY HARDWARE AND END USER 38
4.4 CONNECTED MOTORCYCLE MARKET, BY SERVICE 38
4.5 CONNECTED MOTORCYCLE MARKET, BY HARDWARE 39
4.6 CONNECTED MOTORCYCLE MARKET, BY NETWORK TYPE 39
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4.7 CONNECTED MOTORCYCLE MARKET, BY COMMUNICATION TYPE 40
4.8 CONNECTED MOTORCYCLE MARKET, BY END USER 40
5 MARKET OVERVIEW 41
5.1 INTRODUCTION 41
5.2 OPERATIONAL DATA 42
5.2.1 MOTORCYCLE ACCIDENTS IN COUNTRIES 42
5.3 MARKET DYNAMICS 44
5.3.1 DRIVERS 44
5.3.1.1 Adoption of safety and security features 44
5.3.1.2 Consumer shift towards premium motorcycles 45
5.3.1.3 Increasing focus on superior performance and real-time diagnostics 45
5.3.2 RESTRAINTS 45
5.3.2.1 Absence of connected standards and uniform platform 45
5.3.2.2 Lack of IoT-enabled infrastructure 46
5.3.3 OPPORTUNITIES 46
5.3.3.1 Advancements in connectivity (cloud & 5G) 46
5.3.3.2 Consumer demand for smartphone integration and digital dashboards 46
5.3.3.3 Government initiatives for smart cities and intelligent transport systems 47
5.3.4 CHALLENGES 47
5.3.4.1 Privacy and security of user data 47
5.3.4.2 High development cost 47
5.4 IMPACT OF MARKET DYNAMICS 48
5.5 REVENUE SHIFT DRIVING MARKET GROWTH 49
5.6 REVENUE MISSED: OPPORTUNITIES FOR MOTORCYCLE CONNECTIVITY SERVICE PROVIDERS 49
5.7 CONNECTED MOTORCYCLE MARKET, SCENARIOS (2020–2027) 49
5.7.1 CONNECTED MOTORCYCLE MARKET, MOST LIKELY SCENARIO 50
5.7.2 CONNECTED MOTORCYCLE MARKET, OPTIMISTIC SCENARIO 51
5.7.3 CONNECTED MOTORCYCLE MARKET, PESSIMISTIC SCENARIO 51
6 INDUSTRY TRENDS 52
6.1 INTRODUCTION 52
6.2 TECHNOLOGICAL OVERVIEW 52
6.2.1 DIGITAL INSTRUMENT CLUSTER AND APP INTEGRATION 52
6.2.2 CELLULAR V2X 53
6.2.3 DEDICATED SHORT RANGE COMMUNICATION (DSRC) 55
6.3 PORTERS FIVE FORCES 56
6.4 CONNECTED MOTORCYCLE: TECHNOLOGY ROADMAP 57
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7 CONNECTED MOTORCYCLE MARKET, BY CALLING SERVICE 58
7.1 INTRODUCTION 58
7.2 EMERGENCY CALL (ECALL) 58
7.3 BREAKDOWN CALL (BCALL) 58
7.4 INFORMATION CALL (ICALL) 59
7.5 MARKET LEADERS 59
8 CONNECTED MOTORCYCLE MARKET, BY SERVICE 60
8.1 INTRODUCTION 61
8.2 RESEARCH METHODOLOGY 62
8.3 ASSUMPTIONS 62
8.4 DRIVER ASSISTANCE 63
8.4.1 TRAFFIC LIGHT VIOLATION WARNING 63
8.4.2 IN-VEHICLE SIGNAGE 63
8.4.3 LANE CHANGE WARNING 63
8.4.4 GREEN LIGHT OPTIMIZED SPEED ADVISORY (GLOSA) 63
8.4.5 TRAFFIC JAM WARNING 63
8.4.5.1 Optimization of urban traffic will play a major role 64
8.5 INFOTAINMENT 64
8.5.1 MUSIC CONTROLS 64
8.5.2 CALLS AND MESSAGES 64
8.5.3 TURN-BY-TURN NAVIGATION 65
8.5.3.1 Increasing smartphone integration would fuel the demand for infotainment functions 65
8.6 SAFETY 65
8.6.1 LEFT TURN ASSIST 65
8.6.2 MOTORCYCLE APPROACH WARNING/INDICATION 66
8.6.3 OVERTAKE WARNING 66
8.6.4 EMERGENCY ELECTRONIC BRAKE LIGHT 66
8.6.4.1 Initiatives to minimize fatal accidents would fuel the demand for safety features 66
8.7 VEHICLE MANAGEMENT & TELEMATICS 67
8.7.1 BATTERY STATUS 67
8.7.2 STOLEN VEHICLE TRACKING 67
8.7.3 DIAGNOSTICS 67
8.7.3.1 Increasing adoption of electric motorcycles would fuel the demand for vehicle management solutions 68
8.8 INSURANCE 68
8.8.1 INTRODUCTION OF USAGE-BASED INSURANCE SOLUTIONS WOULD BOOST THE DEMAND FOR CONNECTIVITY SERVICES 69
8.9 MARKET LEADERS 69
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9 CONNECTED MOTORCYCLE MARKET, BY HARDWARE 70
9.1 INTRODUCTION 71
9.2 RESEARCH METHODOLOGY 72
9.3 ASSUMPTIONS 72
9.4 EMBEDDED 73
9.4.1 DEMAND FOR ADVANCED SAFETY FEATURES WOULD FOSTER THE ADOPTION OF EMBEDDED MODULES 73
9.5 TETHERED 74
9.5.1 COST-EFFECTIVE TETHERED SOLUTIONS ARE SUITABLE FOR BUDGET MOTORCYCLES 74
9.6 MARKET LEADERS 75
10 CONNECTED MOTORCYCLE MARKET, BY COMMUNICATION TYPE 76
10.1 INTRODUCTION 77
10.2 RESEARCH METHODOLOGY 78
10.3 ASSUMPTIONS 78
10.4 V2V 79
10.4.1 V2V COMMUNICATION CAN HELP REDUCE FATAL ACCIDENTS 79
10.5 V2I 80
10.5.1 V2I COMMUNICATION WILL EASE TRAFFIC FLOW OPTIMIZATION IN CONGESTED URBAN AREAS 80
10.6 MARKET LEADERS 81
11 CONNECTED MOTORCYCLE MARKET, BY NETWORK TYPE 82
11.1 INTRODUCTION 83
11.2 RESEARCH METHODOLOGY 84
11.3 ASSUMPTIONS 84
11.4 CELLULAR V2X (C-V2X) 85
11.4.1 LOW COST OF CELLULAR COMMUNICATION SYSTEM WOULD DRIVE EARLY ADOPTION OF CONNECTED MOTORCYCLES 85
11.5 DEDICATED SHORT RANGE COMMUNICATION (DSRC) 86
11.5.1 INITIATIVES BY FCC AND DOT IN THE US FOR DSRC WILL BE BENEFICIAL FOR CONNECTED MOTORCYCLES 87
11.6 MARKET LEADERS 88
12 CONNECTED MOTORCYCLE MARKET, BY END USER 89
12.1 INTRODUCTION 90
12.2 RESEARCH METHODOLOGY 91
12.3 ASSUMPTIONS 91
12.4 PRIVATE 92
12.4.1 RISING DEMAND FOR DRIVER ASSISTANCE FEATURES FOR COMFORTABLE RIDING WOULD PROPEL THE MARKET 92
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12.5 COMMERCIAL 93
12.5.1 RIDE SHARING PLATFORMS WOULD INCREASE THE DEMAND FOR CONNECTIVITY SERVICES 94
12.6 MARKET LEADERS 95
13 CONNECTED MOTORCYCLE MARKET, BY REGION 96
13.1 INTRODUCTION 97
13.2 OPERATIONAL DATA 98
13.3 ASIA PACIFIC 99
13.3.1 CHINA 101
13.3.1.1 LTE based V2X deployment will boost the market in China 101
13.3.2 INDIA 102
13.3.2.1 Inclusion of Bluetooth-based connectivity would boost the adoption in the country 102
13.3.3 INDONESIA 103
13.3.3.1 Increasing motorcycle export will drive the market 103
13.3.4 JAPAN 104
13.3.4.1 Japanese manufacturers such as Honda and Yamaha will play a major role in market growth 104
13.3.5 THAILAND 105
13.3.5.1 Tethered solution for budget motorcycles will drive the market 105
13.3.6 REST OF ASIA PACIFIC 105
13.3.6.1 Increasing motorcycle export will drive the market 106
13.4 EUROPE 106
13.4.1 AUSTRIA 109
13.4.1.1 Introduction of sport and hyper sport motorcycles by local OEM KTM will boost the market 109
13.4.2 FRANCE 109
13.4.2.1 Premium motorcycle sales will influence the adoption of connected motorcycles 110
13.4.3 GERMANY 110
13.4.3.1 Presence of leading OEMs such as BMW will boost the market 110
13.4.4 GREECE 111
13.4.4.1 Steady growth in motorcycle sales will boost the market 111
13.4.5 ITALY 111
13.4.5.1 Economic reforms will revive stalled motorcycle growth 112
13.4.6 SPAIN 112
13.4.6.1 Increasing preference for adventure and street motorcycles will boost the demand 112
13.4.7 UK 113
13.4.7.1 Presence of connected motorcycle makers such as Triumph will influence the market 113
13.4.8 REST OF EUROPE 113
13.4.8.1 Increasing safety standards will drive the market 114
13.5 NORTH AMERICA 114
13.5.1 CANADA 115
13.5.1.1 Rising demand for high-performance motorcycles will drive the market 115
13.5.2 MEXICO 116
13.5.2.1 Emergence of global manufacturers in Mexico will drive the market 116
13.5.3 US 116
13.5.3.1 NHTSA initiative for V2V communication platform will be key for connected motorcycles 116
13.6 LATIN AMERICA 117
13.6.1 BRAZIL 118
13.6.1.1 Favorable monetary policies will play a major role in the country 118
13.6.2 COLUMBIA 118
13.6.2.1 Localization of motorcycle production will drive the market in Columbia 119
13.6.3 REST OF LATAM (ROLATAM) 119
13.6.3.1 Presence of major manufacturers would fuel the demand for connected motorcycle market 120
13.7 REST OF THE WORLD (ROW) 120
13.7.1 EGYPT 121
13.7.1.1 Increasing presence of international manufacturers in the country would boost the market 121
13.7.2 IRAN 122
13.7.2.1 Revival of motorcycle sales will foster the growth of connected motorcycles 122
13.7.3 OTHERS 122
13.7.3.1 Favorable trade policies would encourage more motorcycle manufacturers in the region 123
14 RECOMMENDATIONS BY MARKETSANDMARKETS 124
14.1 EUROPE WILL BE THE KEY MARKET FOR CONNECTED MOTORCYCLE 124
14.2 CONNECTED FEATURES IN BUDGET MOTORCYCLES CAN BE A KEY FOCUS FOR MANUFACTURERS 124
14.3 CONCLUSION 124
15 COMPETITIVE LANDSCAPE 125
15.1 OVERVIEW 125
15.2 MARKET RANKING ANALYSIS 125
15.3 COMPETITIVE LEADERSHIP MAPPING 126
15.3.1 VISIONARY LEADERS 126
15.3.2 INNOVATORS 126
15.3.3 DYNAMIC DIFFERENTIATORS 127
15.3.4 EMERGING COMPANIES 127
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15.4 STRENGTH OF PRODUCT PORTFOLIO 128
15.5 BUSINESS STRATEGY EXCELLENCE 129
15.6 WINNERS VS. LOSERS 129
15.7 COMPETITIVE SCENARIO 131
15.7.1 NEW PRODUCT DEVELOPMENTS 131
15.7.2 COLLABORATIONS 132
15.7.3 PARTNERSHIPS/CONTRACTS 132
15.7.4 ACQUISITION/MERGER 133
16 COMPANY PROFILES 134
(Business overview, Products and Services offered, Recent developments, SWOT analysis & MnM View)*
16.1 ROBERT BOSCH GMBH 134
16.2 CONTINENTAL AG 137
16.3 STARCOM SYSTEMS LTD 141
16.4 VODAFONE 144
16.5 BMW GROUP 148
16.6 TE CONNECTIVITY 151
16.7 PANASONIC CORPORATION 154
16.8 AERIS 156
16.9 KPIT 157
16.10 AUTOTALKS LTD 158
16.11 DXC TECHNOLOGY 160
16.12 IAV 162
16.13 FACOMSA 163
*Details on Business overview, Products and Services offered, Recent developments, SWOT analysis & MnM View might not be captured in case of unlisted companies.
16.14 OTHER KEY PLAYERS 164
16.14.1 ASIA PACIFIC 164
16.14.1.1 Kawasaki 164
16.14.1.2 Embien Technologies 164
16.14.2 EUROPE 164
16.14.2.1 Piaggio Group 164
16.14.2.2 Telefonica 164
16.14.2.3 Cubic Telecom 165
16.14.2.4 e-Novia 165
16.14.2.5 Triumph Motorcycles 165
16.14.3 NORTH AMERICA 165
16.14.3.1 Harman 165
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17 APPENDIX 166
17.1 DISCUSSION GUIDE 166
17.2 KNOWLEDGE STORE: MARKETSANDMARKETS SUBSCRIPTION PORTAL 169
17.3 AVAILABLE CUSTOMIZATIONS 171
17.4 RELATED REPORTS 171
17.5 AUTHOR DETAILS 172