Social and Emotional Learning (SEL) Market by Component (Solutions (SEL Platform and SEL Assessment Tool), Services), Type (Web and Application), End User (Pre-K, Elementary Schools, Middle and High Schools), and Region - Global Forecast to 2024

“Proliferation of computing in the K-12 sector”
The Social and Emotional Learning (SEL) market size is projected to grow from USD 1.2 billion in 2019 to USD 3.7 billion by 2024, at a Compound Annual Growth Rate (CAGR) of 24.7% during the forecast period. The major factors driving the growth of the SEL market include the proliferation of computing in the K-12 sector and high capital spending on SEL by educators and policymakers.

Training and support segment to grow at the highest CAGR during the forecast period
Based on services, the training and support segment of the SEL market is projected to grow at the highest CAGR during the forecast period. Training and support services help educators in their SEL journey that includes onsite training, remote technical assistance, and support related to the SEL platform. Training services comprise in-school training, workshops, personal training, conferences, webinars, seminars, and personal development programs on SEL. It also includes the best practices that support safe and engaging learning environments for learners. Effective SEL training aids teachers and admin staff to deliver valuable outcomes on SEL programs.
Application segment to grow at a higher CAGR during forecast period
SEL plays an integral part of education across developed and developing countries. They acts as a useful resource for educators to develop non-cognitive skills in children. Educators have experienced several benefits with the implementation of SEL into academia. The application-based SEL platform helps students live in rural areas or schools that do not have strong internet connectivity. Schools from emerging countries prefer SEL applications, as it is easy to use and runs without any interruptions. In case of an upgrade, SEL providers deliver a timely software upgrade to schools.
North America to record the highest market share in SEL market in 2019
Canada has witnessed significant adoption of SEL technologies in the past few years. The SEL framework is gaining momentum in Canada with the determination of teaching social and emotional skills to the children at an early age. With the implementation of the SEL platform, educators have witnessed a significant growth in students’ personal and professional life. Students could gain important skills with the help of SEL programs. For instance, through SEL, students can set goals, manage emotions, maintain positive relationships, experience empathy, and make informed decisions. In a nutshell, SEL solutions and tools help educators improve students’ academic grades and create positive environment in the schools as well as society. In-depth interviews were conducted with Chief Executive Officers (CEOs), marketing directors, innovation and technology directors, and executives from various key organizations operating in the SEL market.
‧ By Company Type: Tier 1 – 35%, Tier 2 – 40%, and Tier 3 – 25%
‧ By Designation: C-level – 45%, Directors – 30%, and Others – 25%
‧ By Region: North America – 30%, Europe – 35%, APAC – 25%, and RoW– 10%
Major vendors include Everyday Speech (US), Peekapak (Canada), Nearpod (US), EVERFI (US), Purpose Prep (US), Social Express (US), Aperture Education (US), Rethink ED (US), Committee for Children (US), Emotional ABCs (US), Taproot Learning (US), SEL Adventures (US), BASE Education (US), Panorama Education (US), Evolutions Labs (US), Hoonuit (US), The Conover Company (US), ScholarCentric (US), ONEder Academy (US), Hero K12 (US), 7 Mindsets (US), EQKidz (Malaysia), 3DBear (Finland), and JHasHeart (US). The study included an in-depth competitive analysis of these key players with their company profiles, recent developments, and key growth strategies adopted by them.
Research coverage
The market study covers the SEL market across different segments. It aims at estimating the market size and the growth potential of this market across different segments by component (solutions (SEL platform and SEL assessment tool)], and services), type (web and application), end user (pre-k, elementary schools, and middle and high schools), and region. The study also includes an in-depth competitive analysis of the key market players, along with their company profiles, key observations related to product and business offerings, recent developments, and key market strategies.
Key benefits of buying the report
The report is expected to help the market leaders/new entrants in this market by providing them information on the closest approximations of the revenue numbers for the overall SEL market and its segments. This report is also expected to help stakeholders understand the competitive landscape and gain insights to improve the position of their businesses and to plan suitable go-to-market strategies. The report also aims at helping stakeholders understand the pulse of the market and provide them with information on key market drivers, restraints, challenges, and opportunities.

TABLE OF CONTENTS

1 INTRODUCTION 21
1.1 OBJECTIVES OF THE STUDY 21
1.2 MARKET DEFINITION 21
1.2.1 INCLUSIONS AND EXCLUSIONS 21
1.3 MARKET SCOPE 22
1.3.1 MARKET SEGMENTATION 22
1.4 YEARS CONSIDERED FOR THE STUDY 22
1.5 STAKEHOLDERS 23
2 RESEARCH METHODOLOGY 24
2.1 RESEARCH DATA 24
2.1.1 SECONDARY DATA 25
2.1.2 PRIMARY DATA 25
2.1.2.1 Breakup of primary profiles 25
2.2 MARKET BREAKUP AND DATA TRIANGULATION 26
2.3 MARKET SIZE ESTIMATION 27
2.4 MARKET FORECAST 29
2.5 COMPETITIVE LEADERSHIP MAPPING METHODOLOGY 30
2.6 RESEARCH ASSUMPTIONS AND LIMITATIONS 31
2.6.1 ASSUMPTIONS FOR THE STUDY 31
2.6.2 LIMITATIONS OF THE STUDY 31
3 EXECUTIVE SUMMARY 32
4 PREMIUM INSIGHTS 36
4.1 ATTRACTIVE MARKET OPPORTUNITIES IN THE GLOBAL SOCIAL AND
EMOTIONAL LEARNING MARKET 36
4.2 SOCIAL AND EMOTIONAL LEARNING MARKET, BY TYPE 36
4.3 SOCIAL AND EMOTIONAL LEARNING MARKET IN NORTH AMERICA,
BY END USER AND COUNTRY 37
4.4 SOCIAL AND EMOTIONAL LEARNING MARKET IN EUROPE, BY END USER AND COUNTRY 38
4.5 SOCIAL AND EMOTIONAL LEARNING MARKET IN ASIA PACIFIC,
BY END USER AND COUNTRY 39
5 MARKET OVERVIEW AND MARKET TRENDS 40
5.1 INTRODUCTION 40
5.2 MARKET DYNAMICS 40
5.2.1 DRIVERS 41
5.2.1.1 Promotion of social and emotional learning by government organizations 41
5.2.1.2 Improvement in school environment, citizenships, and relationships 43
5.2.1.3 Proliferation of computing in the K–12 sector 44
5.2.1.4 High capital spending on social and emotional learning by educators and policymakers 46
5.2.2 RESTRAINTS 47
5.2.2.1 Budget constraints for social and emotional learning across developing and underdeveloped countries 47
5.2.3 OPPORTUNITIES 48
5.2.3.1 Penetration of advanced technologies 48
5.2.3.2 Emergence of artificial intelligence in K–12 education sector 49
5.2.3.3 Innovation in virtual and augmented realities technologies 49
5.2.4 CHALLENGES 49
5.2.4.1 Lack of awareness and knowledge on the social and emotional learning 49
5.2.4.2 Challenges with social and emotional learning implementation 50
5.3 BUSINESS MODEL 50
5.3.1 SCHOOLS AND DISTRICTS 50
5.3.2 TEACHERS 50
5.3.3 FAMILIES/PARENTS 51
5.3.4 RESELLERS 51
5.4 REGULATORY LANDSCAPE 52
5.4.1 INTRODUCTION 52
5.4.2 RIGHT TO EDUCATION 52
5.4.3 NATIONAL SCIENCE EDUCATION STANDARDS 52
5.4.4 INTERNATIONAL STANDARD CLASSIFICATION OF EDUCATION 52
5.4.5 EUROPEAN NETWORK FOR QUALITY ASSURANCE IN HIGHER EDUCATION 52
5.4.6 AUSTRALIAN EDUCATION ACT 52
5.4.7 EDUCATION SERVICES FOR OVERSEAS STUDENTS ACT 52
5.4.8 FUNDAMENTAL LAW OF EDUCATION 53
5.4.9 COMPULSORY EDUCATION LAW OF THE PEOPLE'S REPUBLIC OF CHINA 53
5.4.10 SOUTH AFRICAN SCHOOLS ACT, NO. 84 OF 1996 53
5.4.11 THE EDUCATION ACT 2011 53
5.4.12 EVERY STUDENT SUCCEEDS ACT 53
5.4.13 FUND FOR MAINTENANCE AND DEVELOPMENT OF THE FUNDAMENTAL EDUCATION AND VALORIZATION OF TEACHING 53
6 SOCIAL AND EMOTIONAL LEARNING MARKET, BY COMPONENT 54
6.1 INTRODUCTION 55
6.2 SOLUTIONS 56
6.2.1 SOCIAL AND EMOTIONAL LEARNING PLATFORM 57
6.2.1.1 Social and Emotional Learning Platform: Social and Emotional Learning Market Drivers 59
6.2.1.2 Social and Emotional Learning Platform: Social and Emotional Learning Vendor Initiatives and Developments 60
6.2.2 SOCIAL AND EMOTIONAL ASSESSMENT TOOLS 61
6.2.2.1 Social and Emotional Assessment Tools: Social and Emotional Learning Market Drivers 63
6.2.2.2 Social and Emotional Assessment Tool: Social and Emotional Learning Vendor Initiatives and Developments 63
6.3 SERVICES 64
6.3.1 CONSULTING 65
6.3.1.1 Consulting: Social and Emotional Learning Market Drivers 66
6.3.1.2 Consulting: Social and Emotional Learning Vendor Initiatives and Developments 66
6.3.2 INTEGRATION AND DEPLOYMENT 66
6.3.2.1 Integration and Deployment: Social and Emotional Learning Market Drivers 67
6.3.2.2 Integration and Deployment: Social and Emotional Learning Market Vendor Initiatives and Developments 67
6.3.3 TRAINING AND SUPPORT 68
6.3.3.1 Training and Support: Social and Emotional Learning Market Drivers 68
6.3.3.2 Training and Support: Social and Emotional Learning Vendor Initiatives and Developments 70
7 SOCIAL AND EMOTIONAL LEARNING MARKET, BY TYPE 71
7.1 INTRODUCTION 72
7.2 WEB 73
7.2.1 WEB: SOCIAL AND EMOTIONAL LEARNING MARKET DRIVERS 73
7.2.2 WEB: SOCIAL AND EMOTIONAL LEARNING VENDOR INITIATIVES AND DEVELOPMENTS 74
7.3 APPLICATION 75
7.3.1 APPLICATION: SOCIAL AND EMOTIONAL LEARNING MARKET DRIVERS 75
7.3.2 APPLICATION: SOCIAL AND EMOTIONAL LEARNING VENDOR INITIATIVES AND DEVELOPMENTS 76
8 SOCIAL AND EMOTIONAL LEARNING MARKET, BY END USER 77
8.1 INTRODUCTION 78
8.2 PRE-K 80
8.2.1 PRE-K: SOCIAL AND EMOTIONAL LEARNING MARKET DRIVERS 80
8.2.2 PRE-K: SOCIAL AND EMOTIONAL LEARNING VENDOR INITIATIVES AND DEVELOPMENTS 81
8.3 ELEMENTARY SCHOOLS 82
8.3.1 ELEMENTARY SCHOOLS: SOCIAL AND EMOTIONAL LEARNING MARKET DRIVERS 82
8.3.2 ELEMENTARY SCHOOLS: SOCIAL AND EMOTIONAL LEARNING VENDOR INITIATIVES AND DEVELOPMENTS 83
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8.4 MIDDLE AND HIGH SCHOOLS 84
8.4.1 MIDDLE AND HIGH SCHOOLS: SOCIAL AND EMOTIONAL LEARNING MARKET DRIVERS 84
8.4.2 MIDDLE AND HIGH SCHOOLS: SOCIAL AND EMOTIONAL LEARNING VENDOR INITIATIVES AND DEVELOPMENTS 87
9 SOCIAL AND EMOTIONAL LEARNING MARKET, BY REGION 88
9.1 INTRODUCTION 89
9.2 NORTH AMERICA 90
9.2.1 UNITED STATES 93
9.2.1.1 United States: Social and Emotional Learning Market Drivers 94
9.2.2 CANADA 97
9.2.2.1 Canada: Social and Emotional Learning Market Drivers 98
9.3 EUROPE 101
9.3.1 UNITED KINGDOM 103
9.3.1.1 United Kingdom: Social and Emotional Learning Market Drivers 104
9.3.2 GERMANY 107
9.3.2.1 Germany: Social and Emotional Learning Market Drivers 108
9.3.3 REST OF EUROPE 111
9.4 ASIA PACIFIC 116
9.4.1 CHINA 119
9.4.1.1 China: Social and Emotional Learning Market Drivers 120
9.4.2 JAPAN 123
9.4.2.1 Japan: Social and Emotional Learning Market Drivers 124
9.4.3 INDIA 127
9.4.3.1 India: Social and Emotional Learning Market Drivers 127
9.4.4 AUSTRALIA 131
9.4.4.1 Australia: Social and Emotional Learning Market Drivers 132
9.4.5 SINGAPORE 135
9.4.5.1 Singapore: Social and Emotional Learning Market Drivers 136
9.4.6 REST OF ASIA PACIFIC 138
9.5 MIDDLE EAST AND AFRICA 139
9.5.1 KINGDOM OF SAUDI ARABIA 141
9.5.1.1 Kingdom of Saudi Arabia: Social and Emotional Learning Market Drivers 143
9.5.2 SOUTH AFRICA 145
9.5.2.1 South Africa: Social and Emotional Learning Market Drivers 146
9.5.3 REST OF MIDDLE EAST AFRICA 147
9.6 LATIN AMERICA 147
9.6.1 BRAZIL 149
9.6.1.1 Brazil: Social and Emotional Learning Market Drivers 149
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9.6.2 MEXICO 152
9.6.2.1 Mexico: Social and Emotional Learning Market Drivers 152
9.6.3 REST OF LATIN AMERICA 152
10 COMPETITIVE LANDSCAPE 153
10.1 INTRODUCTION 153
10.2 COMPETITIVE LEADERSHIP MAPPING 154
10.2.1 VISIONARY LEADERS 154
10.2.2 INNOVATORS 154
10.2.3 DYNAMIC DIFFERENTIATORS 154
10.2.4 EMERGING COMPANIES 154
11 COMPANY PROFILES 156
11.1 INTRODUCTION 156
(Business Overview, Solutions & Services, Key Insights, Recent Developments, SWOT Analysis,)*
11.2 COMMITTEE FOR CHILDREN 156
11.3 EMOTIONAL ABCS 158
11.4 EVERFI 160
11.5 EVERYDAY SPEECH 163
11.6 SOCIAL EXPRESS 165
11.7 PEEKAPAK 168
11.8 NEARPOD 171
11.9 PURPOSE PREP 174
11.10 APERTURE EDUCATION 176
11.11 RETHINK ED 179
11.12 TAPROOT LEARNING 181
11.13 SEL ADVENTURES 182
11.14 BASE EDUCATION 183
11.15 PANORAMA EDUCATION 184
11.16 EVOLUTION LABS 185
11.17 HOONUIT 186
11.18 THE CONOVER COMPANY 187
11.19 SCHOLARCENTRIC 187
11.20 ONEDER ACADEMY 188
11.21 HERO K-12 189
11.22 7 MINDSETS 190
11.23 RIGHT-TO-WIN 191
11.24 COUNTRY-WISE SOCIAL AND EMOTIONAL LEARNING PROVIDERS 192
*Details on Business Overview, Solutions & Services, Key Insights, Recent Developments, SWOT Analysis, might not be captured in case of unlisted companies.
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12 APPENDIX 193
12.1 DISCUSSION GUIDE 193
12.2 KNOWLEDGE STORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL 196
12.3 AVAILABLE CUSTOMIZATIONS 198
12.4 RELATED REPORTS 198
12.5 AUTHOR DETAILS 199