Craft Beer Market in the US 2017-2021

About Craft Beer
Craft beer is the variant of beer that is brewed in a traditional fashion and is usually produced in small quantities. The production of craft beer usually takes place in microbreweries and regional craft breweries dedicated for craft beer manufacturing. Craft beer is usually made with traditional ingredients such as malted barley. The majority of Americans live within 10 miles of a craft brewery. The beer tourism promoted by craft breweries is gaining popularity among the consumers and is expected to attract more consumers to craft beer.

Technavio’s analysts forecast the craft beer market in the US to grow at a CAGR of 17.69% during the period 2017-2021.

Covered in this report
The report covers the present scenario and the growth prospects of the craft beer market in the US for 2017-2021. To calculate the market size, the report considers the sale of craft beer to individual consumers.


Technavio's report, Craft Beer Market in the US 2017-2021, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
‧ Anheuser-Busch InBev
‧ Boston Beer
‧ D.G. Yuengling & Sons
‧ Sierra Nevada
‧ New Belgium Brewing

Other prominent vendors
‧ Bell's Brewery
‧ Brooklyn Brewery
‧ Deschutes Brewery
‧ Dogfish Head Craft Brewery
‧ Minhas Brewery
‧ New Glarus Brewing Company
‧ Oskar Blues Brewing Holding
‧ Stone Brewing
‧ SweetWater Brewing
Market driver
‧ Increasing number of craft breweries
‧ For a full, detailed list, view our report

Market challenge
‧ High price of craft beer
‧ For a full, detailed list, view our report

Market trend
‧ Increasing dependence on technology throughout the value chain
‧ For a full, detailed list, view our report

Key questions answered in this report
‧ What will the market size be in 2021 and what will the growth rate be?
‧ What are the key market trends?
‧ What is driving this market?
‧ What are the challenges to market growth?
‧ Who are the key vendors in this market space?
‧ What are the market opportunities and threats faced by the key vendors?
‧ What are the strengths and weaknesses of the key vendors?

You can request one free hour of our analyst’s time when you purchase this market report. Details are provided within the report.

Table of Contents
PART 01: Executive summary
PART 02: Scope of the report
PART 03: Research Methodology
PART 04: Introduction
‧ Market outline
PART 05: Market landscape
‧ Market overview
‧ Alcoholic beverage market in US
‧ Craft beer market in US
‧ Five forces analysis
PART 06: Market segmentation by product
‧ Craft IPA market in US
‧ Craft seasonal beer market in US
‧ Craft pale ale market in US
‧ Craft lager market in US
‧ Other craft beer market in US
PART 07: Market segmentation by demography
‧ By age group
‧ By area
‧ By ethnicity
PART 08: Market segmentation by distribution channel
PART 09: Market segmentation by type of brewery
PART 10: Decision framework
PART 11: Drivers and challenges
‧ Market drivers
‧ Market challenges
PART 12: Market trends
‧ Increasing investments
‧ Increasing dependence on technology throughout the value chain
‧ Growing online sales
PART 13: Vendor landscape
‧ Competitive scenario
‧ Anheuser-Busch InBev
‧ Boston Beer
‧ D.G. Yuengling & Sons
‧ New Belgium Brewing
‧ Sierra Nevada
‧ Other prominent vendors
PART 14: Appendix
‧ List of abbreviations
List of Exhibits
Exhibit 01: Overview of craft beer market in US 2016
Exhibit 02: Alcoholic beverage market in US by revenue 2016-2021 ($ billions)
Exhibit 03: Alcoholic beverage market in US by volume 2016-2021 (billion liters)
Exhibit 04: Craft beer market in US by revenue 2016-2021 ($ billions)
Exhibit 05: Craft beer market in US by volume 2016-2021 (billion liters)
Exhibit 06: Five forces analysis
Exhibit 07: Craft beer market in US by product 2016 and 2021 (% share)
Exhibit 08: Craft IPA market in US 2016-2021 ($ billions)
Exhibit 09: Craft seasonal beer market in US 2016-2021 ($ billions)
Exhibit 10: Craft pale ale market in US 2016-2021 ($ billions)
Exhibit 11: Craft lager market in US 2016-2021 ($ billions)
Exhibit 12: Other craft beer market in US 2016-2021 ($ billions)
Exhibit 13: Craft beer market in US by demography by age group 2016 (% share)
Exhibit 14: Craft beer market in US by demography by area 2016 (% share)
Exhibit 15: Craft beer market in US by demography by ethnicity 2016 (% share)
Exhibit 16: Craft beer market in US by distribution channel 2016 (% share)
Exhibit 17: On-premise distribution of craft beer in US 2016 (% share)
Exhibit 18: Off-premise distribution of craft beer in US 2016 (% share)
Exhibit 19: Craft beer market in US by type of brewery 2016 (% share)
Exhibit 20: Growth rate of craft breweries in US 2013-2016
Exhibit 21: Competitive positioning matrix for key players in craft beer market in US 2016
Exhibit 22: Anheuser-Busch InBev: Revenue comparison 2015 and 2016 ($ billions)
Exhibit 23: Anheuser-Busch InBev: EBITDA comparison 2015 and 2016 ($ billions)
Exhibit 24: Anheuser-Busch InBev: Geographic segmentation by EBITDA 2016 (% share)
Exhibit 25: Anheuser-Busch InBev in craft beer market in US
Exhibit 26: Boston Beer: Revenue comparison 2015 and 2016 ($ millions)
Exhibit 27: Boston Beer: Gross profit comparison 2015 and 2016 ($ millions)
Exhibit 28: Boston Beer: Operating profit comparison 2015 and 2016 ($ millions)
Exhibit 29: Boston Beer in craft beer market in US
Exhibit 30: D.G. Yuengling & Sons: Business segmentation
Exhibit 31: D.G. Yuengling & Sons in craft beer market in US
Exhibit 32: New Belgium Brewing in craft beer market in US
Exhibit 33: Sierra Nevada in craft beer market in US