Precision Farming Market - Global Forecast to 2020

The precision farming market is expected to reach USD 4.80 billion by 2020, at a CAGR of 11.7% between 2015 and 2020. The major driving factors for the precision farming market are extended profitability and production in farming with the use of technology and tools.
“Variable rate technology is expected to dominate the technology segment of the precision farming market during the forecast period between 2015 and 2020”
The variable rate technology is expected to dominate the technology segment of the precision farming market as it helps in applying the required amount of input sources such as fertilizers, irrigation water, and others at the right place on field. It helps in minimizing the wastage of resources and enhances the fertility of land.
Software application dominates the application segment of the precision farming market during the forecast period between 2015 and 2020”
The software application is expected to dominate the application segment of the precision farming market as it helps in different functions of farming such as for data management, data security, crop health monitoring, farm work mapping, and stock management among various others.

“The Americas is expected to hold the largest market share between 2015 and 2020”
Being the pioneering nation of precision farming and the presence of top players the Americas, it is expected to hold the largest share of the overall global precision farming market.
In the process of determining and verifying the market size for several segments and subsegments gathered through secondary research, extensive primary interviews were conducted with key people. Break-up of profile of primary participants is given below:
‧ By Company Type: Tier 1 – 20 %, Tier 2 – 45%, and Tier 3 – 35%
‧ By Designation: C-Level – 50%, Director Level – 35%, and Others –15%
‧ By Region: North America – 49%, Europe – 17%, APAC –17%, and RoW – 17%
The geographic segmentation covers four major regions of the world, namely, the Americas, Europe, Asia-Pacific, and Rest of the World (RoW). The report also profiles major players in the precision farming market. The major players in this market include Deere & Company (U.S.), Trimble Navigation Ltd. (U.S.), Ag Junction (U.S.), Raven Industries Inc. (U.S.), and AGCO Corporation (U.S.).
Reasons to Buy the Report:
This report caters to the needs of leading companies, end users, and other related stakeholders in this market. Other parties that could benefit from the report include government bodies, environmental agencies, consulting firms, business development executives, C-level employees, and VPs. Our report would help you analyze new opportunities and potential revenue sources and enhance your decision-making process for new business strategies. The quantitative and qualitative information in the report along with our comprehensive analysis would help you gain an edge in the market.

TABLE OF CONTENTS

1 INTRODUCTION 16
1.1 OBJECTIVES OF THE STUDY 16
1.2 MARKET DEFINITION 16
1.3 STUDY SCOPE 17
1.3.1 MARKETS COVERED 17
1.3.2 YEAR CONSIDERED FOR THE STUDY 20
1.4 CURRENCY 20
1.5 LIMITATIONS 20
1.6 STAKEHOLDERS 20
2 RESEARCH METHODOLOGY 22
2.1 RESEARCH DATA 22
2.1.1 SECONDARY DATA 23
2.1.1.1 Key data from secondary sources 23
2.1.2 PRIMARY DATA 24
2.1.2.1 Key data from primary sources 24
2.1.2.2 Key industry insights 25
2.1.2.3 Breakdown of primaries 25
2.2 MARKET SIZE ESTIMATION 26
2.2.1 BOTTOM-UP APPROACH 26
2.2.2 TOP-DOWN APPROACH 27
2.3 MARKET BREAKDOWN AND DATA TRIANGULATION 27
2.4 RESEARCH ASSUMPTIONS AND LIMITATIONS 28
2.4.1 ASSUMPTIONS 28
3 EXECUTIVE SUMMARY 29
4 PREMIUM INSIGHTS 34
4.1 ATTRACTIVE OPPORTUNITIES IN THE PRECISION FARMING MARKET 34
4.2 PRECISION FARMING MARKET, BY HARDWARE DEVICES AND SOFTWARE & SERVICES 35
4.3 PRECISION FARMING MARKET, BY TECHNOLOGY AND REGION 35
4.4 REGIONAL ANALYSIS OF THE PRECISION FARMING MARKET 36
4.5 LIFE CYCLE ANALYSIS 37
5 MARKET OVERVIEW 38
5.1 INTRODUCTION 39
5.1.1 EVOLUTION 40
5.2 MARKET SEGMENTATION 41
5.3 PRECISION FARMING MARKET, BY TECHNOLOGY 41
5.4 PRECISION FARMING MARKET, BY HARDWARE DEVICES AND SOFTWARE & SERVICES 41
5.5 PRECISION FARMING MARKET, BY APPLICATION 41
5.6 PRECISION FARMING MARKET, BY GEOGRAPHY 42
5.7 MARKET DYNAMICS 42
5.7.1 DRIVERS 43
5.7.1.1 Increasing global demand for food 43
5.7.1.2 Monitoring crop health for yield production 43
5.7.1.3 Extended profitability & production 44
5.7.1.4 Government assistance 44
5.7.1.5 Cost reduction 45
5.7.1.6 Advancement in the agricultural industry 45
5.7.2 RESTRAINTS 46
5.7.2.1 Huge capital investment 46
5.7.2.2 Lack of Awareness about technology 47
5.7.3 OPPORTUNITIES 47
5.7.3.1 Usage of Unmanned Aerial Vehicles(UAV) 47
5.7.3.2 Expansion of Smartphone technology in Precision agriculture 48
5.7.4 CHALLENGES 49
5.7.4.1 Management of data for productive decision making 49
5.7.5 BURNING ISSUE 49
5.7.5.1 Environmental protection 49
6 INDUSTRY TRENDS 50
6.1 INTRODUCTION 50
6.2 SUPPLY CHAIN ANALYSIS 50
6.3 INDUSTRY TRENDS 51
6.4 PORTER’S ANALYSIS 52
6.4.1 BARGAINING POWER OF SUPPLIERS 54
6.4.2 BARGAINING POWER OF BUYERS 55
6.4.3 THREAT OF NEW ENTRANTS 56
6.4.4 THREAT OF SUBSTITUTES 57
6.4.5 DEGREE OF COMPETITION 58
6.5 PESTLE ANALYSIS 58
6.5.1 POLITICAL FACTORS 58
6.5.2 ECONOMIC FACTORS 59
6.5.3 SOCIAL FACTORS 59
6.5.4 TECHNOLOGICAL FACTORS 59
6.5.5 LEGAL FACTORS 60
6.5.6 ENVIRONMENTAL FACTORS 60
7 MARKET, BY TECHNOLOGY 61
7.1 INTRODUCTION 62
7.2 GUIDANCE SYSTEMS 64
7.2.1 GLOBAL POSITIONING SYSTEM (GPS) 64
7.2.2 GNSS APPLICATION IN PRECISION FARMING 65
7.2.3 GEOGRAPHICAL INFORMATION SYSTEM 66
7.2.4 GIS ADOPTION RATE IN THE U.S. 68
7.3 REMOTE SENSING 69
7.3.1 HANDHELD DEVICES 70
7.3.2 SATELLITE SENSING 70
7.4 VARIABLE RATE TECHNOLOGY (VRT) 71
7.4.1 VARIABLE RATE FERTILIZER 72
7.4.2 VARIABLE RATE PESTICIDE 72
7.4.3 VARIABLE RATE SEEDING 73
8 MARKET, BY HARDWARE DEVICE AND SOFTWARE & SERVICES 75
8.1 INTRODUCTION 76
8.2 HARDWARE 78
8.2.1 AUTOMATION & CONTROL SYSTEM 78
8.2.1.1 Display 78
8.2.1.2 Guidance & steering 79
8.2.1.3 GPS/GNNS system 79
8.2.1.4 Mobile devices 80
8.2.1.5 Flow and application control devices 80
8.2.1.6 Others 80
8.2.2 SENSING AND MONITORING DEVICES 81
8.2.2.1 Yield monitors 81
8.2.2.2 Soil sensors 81
8.2.2.2.1 Moisture sensors 82
8.2.2.2.2 Temperature sensors 82
8.2.2.2.3 Nutrient sensors 82
8.2.2.3 Water sensors 83
8.2.2.4 Climate sensors 83
8.2.2.5 Others 83
8.3 SOFTWARE & SERVICES 84
8.3.1 INTRODUCTION 84
8.3.2 FARM MANAGEMENT SOFTWARE 85
8.3.2.1 Local/web-based 85
8.3.2.2 Cloud-based 85
8.3.3 SOFTWARE & SERVICES 86
8.3.3.1 Design integration and consultation 86
8.3.3.1.1 Managed services 87
8.3.3.1.2 Maintenance and support 87
9 MARKET, BY APPLICATION 90
9.1 INTRODUCTION 91
9.2 HARDWARE APPLICATION 93
9.2.1 YIELD MONITORING 93
9.2.1.1 On-farm yield monitoring 94
9.2.1.2 Off-farm field monitoring 94
9.2.2 VARIABLE RATE APPLICATION 94
9.2.2.1 Map-based VRA 94
9.2.2.2 Sensor-based VRA 94
9.2.2.3 Fertilizer VRA 95
9.2.2.4 Nitrogen VRA 95
9.2.2.5 Phosphorus VRA 96
9.2.2.6 Lime VRA 96
9.2.2.7 Seeding VRA 96
9.2.2.8 Pesticide VRA 96
9.2.3 FIELD MAPPING 96
9.2.3.1 Boundary mapping 97
9.2.3.2 Drainage mapping 97
9.2.4 SOIL MONITORING 97
9.2.4.1 Moisture monitoring 97
9.2.4.2 Nutrient monitoring 97
9.2.5 CROP SCOUTING 98
9.3 SOFTWARE APPLICATIONS 99
9.3.1 CROP MANAGEMENT 99
9.3.2 FINANCIAL MANAGEMENT 99
9.3.3 FARM INVENTORY MANAGEMENT 100
9.3.4 PERSONNEL MANAGEMENT 100
9.3.5 WEATHER TRACKING AND FORECASTING 101
9.3.6 OTHERS 102
10 GEOGRAPHIC ANALYSIS 103
10.1 INTRODUCTION 104
10.2 AMERICAS 115
10.2.1 NORTH AMERICA 117
10.2.1.1 U.S. 117
10.2.1.2 Canada 118
10.2.1.3 Mexico 119
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10.2.2 SOUTH AMERICA 121
10.2.2.1 Brazil 121
10.2.2.2 Argentina 121
10.2.3 OTHERS 122
10.3 EUROPE 123
10.3.1 GERMANY 125
10.3.2 U.K. 125
10.3.3 FRANCE 125
10.3.4 OTHERS 126
10.4 APAC 128
10.4.1 CHINA 130
10.4.2 JAPAN 130
10.4.3 INDIA 130
10.4.4 OTHERS 130
10.5 REST OF THE WORLD 133
10.5.1 AUSTRALIA 133
10.5.2 MIDDLE EAST 134
10.5.3 AFRICA 134
10.5.3.1 Contribution of South Africa in the precision farming market 134
10.5.4 OTHERS 135
11 COMPETITIVE LANDSCAPE 138
11.1 OVERVIEW 138
11.2 MARKET SHARE ANALYSIS 139
11.3 COMPETITIVE SITUATION AND TRENDS 140
11.3.1 NEW PRODUCT LAUNCHES 141
11.3.2 AGREEMENTS, PARTNERSHIPS, AND COLLABORATIONS 143
11.3.3 ACQUISITIONS AND JOINT VENTURES 144
11.3.4 EXPANSIONS 145
12 COMPANY PROFILES 146
(Overview, Products and Services, Financials, Strategy & Development)*
12.1 INTRODUCTION 146
12.2 DEERE & COMPANY 147
12.3 TRIMBLE NAVIGATION LIMITED 151
12.4 AGCO CORPORATION 155
12.5 AGJUNCTION INC. 159
12.6 RAVEN INDUSTRIES INC. 162
12.7 AG LEADER TECHNOLOGY 165
12.8 PRECISION PLANTING INC. 167
12.9 SST DEVELOPMENT GROUP, INC. 168
12.10 TEEJET TECHNOLOGIES 170
12.11 TOPCON PRECISION AGRICULTURE 172
*Details on Overview, Products and Services, Financials, Strategy & Development might not be Captured in case of Unlisted Companies.
13 APPENDIX 174
13.1 INSIGHTS OF INDUSTRY EXPERTS 174
13.2 DISCUSSION GUIDE 175
13.3 INTRODUCING RT: REAL-TIME MARKET INTELLIGENCE 180
13.4 AVAILABLE CUSTOMIZATIONS 182
13.5 RELATED REPORTS 182