Game Consumption Behaviors and Preferences of Multi-Device Owners

This report presents Strategy Analytics’ research into the gaming behaviors of multiple device owners in the US and UK. Smartphones and dedicated gaming consoles were reported as the most-played and preferred gaming devices by US participants, while UK participants exhibited higher daily usage and levels of preference in playing games on tablet devices. With greater portability, smartphones are more often used to play simple and short games such as puzzle and word games. On the other hand, participants reported playing games considerably longer in length on a dedicated gaming console and PC.

1 Executive Summary
2 Introduction
3 Gaming Behaviors Across Multiple Devices
3.1 Three Most-played Games
3.1.1 US
3.1.2 UK
3.2 Likes and Dislikes about the Most-played Games
3.2.1 Games on Dedicated Gaming Consoles
3.2.2 Games on Smartphones/Tablets
4 Consumer Preferences of Gaming Devices
4.1 US
4.2 UK
4.3 Reasons for the Most Preferred Gaming Device
4.3.1 Smartphone
4.3.2 Tablet
4.3.3 Dedicated Gaming Console
4.4 Differences of Types of Games across Gaming Devices
5 Conclusion
6 Analyst Contacts
7 Participant Profiles