Worldwide Over-the-Top Subscription Video on Demand Market

With the ever-increasing penetration of smart TVs, smartphones, tablets and other connected devices, consumers are demanding a personalized video viewing experience and a large variety of content to be available on those devices. OTT services, allowing for multiscreen viewing options, are well suited to fulfill these expectations.

As the market evolves on a global basis, OTT Subscription Video on Demand (SVOD) service providers (e.g., Netflix) are striving to offer exclusivity and original programming to their subscribers. The focus is on providing video content anytime, anywhere and on any device. Thus, MRG expects the OTT SVOD market to record significant growth worldwide in the coming years.

MRG defines Over-the-Top (OTT) as a system for the broadband Internet delivery of video and audio without a pay-TV operator being involved in the control or distribution of the content. The SVOD model offers subscribers unlimited access to content for a regular fee (usually charged monthly, quarterly or yearly).

MRG estimates that worldwide OTT SVOD subscriptions reached 66 million in 2012, generating annual revenue of US$4.7 billion.

This report examines the OTT SVOD market including only pure play OTT service providers. Excluded are TV Everywhere services, wherein the pay-TV operator offers content via an OTT platform exclusively to its subscribers. Presented are OTT service providers, as well as their subscribers and fees by region and globally. Subscribers and revenues are forecasted, also by region and worldwide.

Introduction
Research Objective
Methodology
North America OTT SVOD Market
– Overview

– Challenges and Opportunities

– North America OTT SVOD Market Forecast (2013-2017)

Western Europe OTT SVOD Market
– Overview

– Challenges and Opportunities

– Western Europe OTT SVOD Market Forecast (2013-2017)

Asia OTT SVOD Market
– Overview

– Challenges and Opportunities

– Asia OTT SVOD Market Forecast (2013-2017)

Eastern Europe OTT SVOD Market
– Overview

– Challenges and Opportunities

– Eastern Europe OTT SVOD Market Forecast (2013-2017)

Latin America OTT SVOD Market
– Overview

– Challenges and Opportunities

– North America OTT SVOD Market Forecast (2013-2017)

Middle East-Africa OTT SVOD Market
– Overview

– Challenges and Opportunities

– Middle East-Africa OTT SVOD Market Forecast (2013-2017)

Worldwide OTT SVOD Market
– Overview

– Worldwide OTT SVOD Market Forecast (2013-2017)

– OTT SVOD Market Share by Region- 2012 vs. 2017