M-Commerce Market in US 2012-2016

TechNavio's analysts forecast the M-Commerce market in the US to grow at a CAGR of 32.38 percent over the period 2012-2016. One of the key factors contributing to this market growth is the high adoption of smartphones. The M-Commerce market in the US has also been witnessing the increasing demand for the digital purchase of goods. However, the requirement of large-scale investments could pose a challenge to the growth of this market.
TechNavio's report, M-Commerce Market in the US 2012-2016, has been prepared based on an in-depth market analysis with inputs from industry experts. The report focuses on the US; it also covers the M-Commerce market landscape and its growth prospects in the coming years. The report also includes a discussion of the key vendors operating in this market.
The key vendors dominating this market space are ISIS, PayPal Inc, Visa Inc. and Citibank.
Other vendors mentioned in the report are Google Inc, American Express Serve, and Mastercard Inc.
Key questions answered in this report:
What will the market size be in 2016 and what will the growth rate be?
What are the key market trends?
What is driving this market?
What are the challenges to market growth?
Who are the key vendors in this market space?
What are the market opportunities and threats faced by the key vendors?
What are the strengths and weaknesses of the key vendors?
You can request one free hour of our analyst’s time when you purchase this market report. Details are provided within the report.

01. Executive Summary
02. Scope of the Report
02.1 Market Overview
02.2 Product Offerings
03. Market Research Methodology
03.1 Market Research Process
03.2 Research Design
03.3 Research Methodology
04. List of Abbreviations
05. Introduction
06. Market Landscape
06.1 Market Overview
06.2 Market Size and Forecast
06.3 Five Forces Analysis
07. Market Segmentation by Application
07.1 M-Commerce Market in US by Mobile Banking 2012-2016
07.2 M-commerce Market in US by M-shopping
07.2.1 Market Size and Forecast
07.3 M-Commerce Market in US by Mobile Wallet
07.3.1 Market Size and Forecast
08. Market Segmentation by Platform
08.1 M-commerce Market by Platform 2012
09. Market Segmentation by Devices
10. Buying Criteria
11. Market Growth Drivers
12. Drivers and their Impact
13. Market Challenges
14. Impact of Drivers and Challenges
15. Market Trends
16. Trends and their Impact
17. Vendor Landscape
17.1 Competitive Scenario
17.1.1 Key News
17.1.2 Mergers and Acquisitions
17.2 Market Share Analysis 2012
17.3 Other Prominent Vendors
18. Key Vendor Analysis
18.1 ISIS
18.1.1 Business Overview
18.1.2 Key Information
18.1.3 SWOT Analysis
18.2 PayPal Inc.
18.2.1 Business Overview
18.2.2 Business Segmentation
18.2.3 Key Information
18.2.4 SWOT Analysis
18.3 Visa Inc.
18.3.1 Business Overview
18.3.2 Business Segmentation
18.3.3 Key Information
18.3.4 SWOT Analysis
18.4 Citibank
18.4.1 Business Overview
18.4.2 Business Segmentation
18.4.3 Key Information
18.4.4 SWOT Analysis
19. Other Reports in this Series

List of Exhibits
Exhibit 1: Market Research Methodology
Exhibit 2: M-Commerce Market in US 2012-2016 (US$ billion)
Exhibit 3: Mobile Commerce Market in North America by Type of Expenditure 2011
Exhibit 4: Key Revenue Segments of M-commerce 2012
Exhibit 5: Mobile Banking in US 2012-2016 (US$ billion)
Exhibit 6: Mobile shopping in US 2012-2016 (US$ billion)
Exhibit 7: Mobile Wallet in US 2012-2016 ( US$ billion)
Exhibit 8: M-commerce Market by Platform 2012
Exhibit 9: M-commerce Market Segmentation by Devices 2012-2016
Exhibit 10: Smartphone User Penetration in US 2012–2016
Exhibit 11: Mobile Coupon Usage in US (in millions)