Global Customer Experience Management Market 2012-2016

TechNavio's analysts forecast the Global Customer Experience Management (CEM) market to grow at a CAGR of 20.79 percent over the period 2012-2016. One of the key factors contributing to this market growth is the increased number of customer touch points. The Global CEM market has also been witnessing a growing demand for mobile analytics. However, integration of multiple communication channels could pose a challenge to the growth of this market.?
TechNavio's report, the Global CEM Market 2012-2016, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market in the Americas, EMEA, and the APAC regions; it also covers the Global CEM market landscape and its growth prospects in the coming years. The report also includes a discussion of the key vendors operating in this market.
The key vendors dominating this market space include Adobe Systems Inc., Hewlett-Packard Co., IBM Corp., OpenText Corp., and Oracle Corp.
The other vendors mentioned in the report are Alcatel-Lucent, Amdocs Ltd., Attensity Group inc., Birst Inc., CA Technologies Inc., CDC Software, Chatterplug Inc., Cisco Systems Inc., ClickFox, Corsential ULC, Dax Technologies Corp., Egain communications Corp., Empathica Inc., iPerceptions Inc., Medallia Inc., Microsoft Corp., Riverstar Software Inc., and Webtrends Inc.
Key questions answered in this report:
What will the market size be in 2016 and at what will be the growth rate?
What are key market trends?
What is driving this market?
What are the challenges to market growth?
Who are the key vendors in this market space?
What are the market opportunities and threats faced by key vendors?
What are the strengths and weaknesses of each of these key vendors?

01. Executive Summary
02. List of Abbreviations
03. Introduction
04. Market Research Methodology
Market Research Process
Research Design
Research Methodology
05. Scope of the Report
Market Overview
Product Offerings
06. Market Landscape
06.1 Evolution of CEM
06.2 CEM Touch Points
06.3 CEM Tools
06.4 Market Size and Forecast
06.5 Market Segmentation
06.6 End-user Segmentation
06.7 Five Forces Analysis
07. Geographical Segmentation
08. Key Leading Countries
USA
UK
Germany
09. Vendor Landscape
10. Buying Criteria
11. Market Growth Drivers
12. Drivers and their Impact
13. Market Challenges
14. Impact of Drivers and Challenges
15. Market Trends
16. Key Vendor Analysis
16.1 Oracle Corp.
Business Overview
Product Portfolio
Business Segmentation
SWOT Analysis
16.2 IBM Corp.
Business Overview
Business Segmentation
SWOT Analysis
16.3 HP Co.
Business Overview
Business Segmentation
SWOT Analysis
16.4 Adobe Systems Inc.
Business Overview
Business Segmentation
SWOT Analysis
16.5 OpenText Corp
Business Overview
Business Segmentation
Revenue Segmentation
SWOT Analysis
17. Other Reports in this Series
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List of Exhibits
Exhibit 1: Market Research Methodology
Exhibit 2: Evolution of CEM
Exhibit 3: CEM Touch Points
Exhibit 4: List of CEM Tools
Exhibit 5: Preference for CEM Tools
Exhibit 6: Global CEM market 2012-2016 (US$ billion)
Exhibit 7: Global CEM market by Segmentation 2012
Exhibit 8: List of Text Analysis Methods
Exhibit 9: Global CEM market by End-user Segmentation 2012
Exhibit 10: Global CEM Market by Geographical Segmentation 2012
Exhibit 11: Online and Offline Networks
Exhibit 12: Business Segmentation of Oracle Corp.
Exhibit 13: Business Segmentation of IBM Corp.
Exhibit 14: Business Segmentation of HP Co.
Exhibit 15: Business Segmentation of Adobe Systems Inc.
Exhibit 16: Business Segmentation of OpenText Corp.
Exhibit 17: Revenue Segmentation of OpenText Corp.