A Vertical View of Automotive Consumer Apps
出 版 商：Strategy Analytics
出版日期：2013/12/11
頁 數：17頁
文件格式：PDF
The apps strategy of some of the top globally recognized auto manufacturers are profiled in this report – Ford Motor Company, General Motors, BMW Group, Daimler AG, Nissan, and Toyota. We have found that while these companies have been very active in the apps space, the apps have failed to resonate with consumers. The industry could do more to help consumers find the relevant apps in the first place, and the focus on iOS risks alienating a large section of its customer base.
1 Executive Summary
2 Introduction
2.1 Methodology
2.1.1 Vertical Industry Selection Process
2.1.2 Brand Selection Process
2.2 Previous reports in this series:
3 Industry Analysis
3.1 App Category
3.2 Revenue Impact
3.3 Industry Investment
4 Platform Analysis
4.1 Top Apps
4.2 Version Update Frequency
5 Automotive Brands Review
5.1 Ford Motor Company
5.2 General Motors
5.3 BMW Group
5.4 Daimler AG
5.5 Nissan Motor Company
5.6 Toyota Motor Corporation
6 Conclusions
6.1 Functionality
6.2 Platform Support
6.3 Discovery Problems
6.4 Lack of Updates
6.5 Summary
6.6 Contact the author of this report:
2 Introduction
2.1 Methodology
2.1.1 Vertical Industry Selection Process
2.1.2 Brand Selection Process
2.2 Previous reports in this series:
3 Industry Analysis
3.1 App Category
3.2 Revenue Impact
3.3 Industry Investment
4 Platform Analysis
4.1 Top Apps
4.2 Version Update Frequency
5 Automotive Brands Review
5.1 Ford Motor Company
5.2 General Motors
5.3 BMW Group
5.4 Daimler AG
5.5 Nissan Motor Company
5.6 Toyota Motor Corporation
6 Conclusions
6.1 Functionality
6.2 Platform Support
6.3 Discovery Problems
6.4 Lack of Updates
6.5 Summary
6.6 Contact the author of this report:
