Online Advertising Index (OAI): Q3 2013

Online advertising index (OAI) in Q3 2013 was up by 5.1 per cent from Q2 2013, and improved 19.3 per cent from Q3 2012, with revenues from index companies totaling $22.1 billion, equal to 226 per cent increase from the index base period Q4 2006. Fourteen companies managed to beat year over year index growth of 19.3 per cent. Among the top five index growth leading companies, four are Chinese Internet companies, Qihoo, Youku Tudou, Sohu and Baidu signaling continued progress in online advertising spending in China. On a trailing twelve months (TTM) basis the Online Advertising Index (OAI) improved 4.5 per cent over the previous quarter, equal to a 256 per cent increase from the index base period Q4 2006. In terms of total online advertising market share by revenue, on a TTM basis, Google continues to lead with 49.1 per cent market share followed by Facebook positioned in second accounting for 6 per cent, and Baidu in third position accounting for 4.7 per cent market share. The companies included in the OAI are: AOL, Axel Springer Digital Media, Baidu, Blinkx, CBS Interactive, Daum, Facebook, Google, IAC/InterActiveCorp, LinkedIn, Microsoft, Monster, Netease, New York Times, Naver (formerly NHN), Pandora, Qihoo, Rediff, Schibsted Online, Sina, Sohu, Tencent, TripAdvisor, ValueClick, Yahoo!, Yahoo! Japan, Yandex, Youku, and Zynga.

Summary
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