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Mobile payments in emerging Asia-Pacific: business models, case studies and forecastrs 2012-2017
出 版 商:Analysys Mason
出版日期:2013/05/02
國 家:China
Mobile payment (m-payment) services in emerging Asia–Pacific (EMAP)?are already widespread, and available in at least 17 countries. Despite the apparent simplicity of the business case, very few have?achieved?significant scale. This report discusses some of the shortfalls of current deployments,?outlines strategies for success and?provides forecasts for?the?size of the opportunity.