頁面路徑選單
Customer experience management framework: how to retain subscribers and improve customer loyalty
出 版 商:Analysys Mason
出版日期:2013/04/25
In order for a?communications service provider (CSP)?to assess the customer experience, each interaction with the customer must be managed,?particularly where the customer evaluates, orders, uses and makes payments for the product or service. In each case, the contact points and the ability to measure the experience are core components of the service offer.