Lifecycle Management Strategies - Key tools to maximize return on investment in a tough healthcare environment

Lifecycle Management Strategies - Key tools to maximize return on investment in a tough healthcare environment

Summary

Pharmaceutical companies continuing to face the challenges of declining R&D productivity and rising costs, while trying to negotiate an increasingly risk averse and cost constrained healthcare marketplace, need to focus on improving their lifecycle management strategies in order to maximize their portfolios sales over the long term.

In an increasingly difficult operating environment, optimizing LCM strategies is an important way for companies to maximize their return on investment.

However, the changing environment is also impacting the effectiveness of the LCM strategies themselves. This means that LCM selection and implementation needs to be a dynamic and adaptive process and up to date market intelligence is key. Effective LCM planning begins early in the lifecycle of a drug, ideally during the R&D process and should include cross-portfolio considerations.

Scope

- Overview of lifecycle management
- Lifecycle management strategies – selection and implementation
- Case study analysis

Reasons to buy

- Learn why lifecycle management is important in the pharmaceutical industry and when it should be employed for your products
- Understand what factors will have an impact on the lifecycle management strategy you choose and how they may differ depending upon the type of product you have and whether you are looking at the US or ex-US
- Gain insights into the various types of lifecycle management strategies that are being used today through actual case studies examples and our analysis of them
- Learn when to implement your lifecycle management strategy and who should be driving it forward
- Identify which products have done well with the lifecycle management strategies they’ve employed and why

Executive Summary
Introduction to Lifecycle Management
What is lifecycle management
Why lifecycle management is becoming more important
Selecting the Right Lifecycle Management Strategy
The strategies available
Drug related factors impact strategy choice
Local market factors impact strategy choice
Implementing Effective Lifecycle Management Strategies
When to begin lifecycle management
Who should drive lifecycle management strategy
Case Study Analysis of Key Strategies
Indication expansion
Reformulations (including fixed dose combinations)
2nd generation products
Drug repositioning
Prescription to OTC switches
Launching authorized or own generics
Other strategies

Appendix