The Perception of the Pharmaceutical Industry - What the Web is Saying About Health Care Reform, Drug Safety, And Prescription Costs

The Perception of the Pharmaceutical Industry - What the Web is Saying About Health Care Reform, Drug Safety, And Prescription Costs

Summary

Three of the most important areas that make up the public’s perception of the pharmaceutical industry center around its involvement in the recent health care reform, the safety of its medication, and the cost associated with filling a prescription.

Even though the industry will be contributing approximately $80 billion in fees and rebates towards the recent US health care reform legislation, the consumers’ perception is that they have actually contributed negatively to it.

Consumers feel that the high prices they are paying for their medication, which some believe is not truly safe, are not fully justified in this poor economic climate where the unemployment rate is high and health care costs are escalating. Pharmaceutical companies, and the industry as a whole, have a lot of work to do to in order to change consumers’ perceptions.

This report provides insights into what people are saying about the pharmaceutical industry as it relates to health care reform, drug safety and the cost for prescription medication. CBR Pharma Insights utilized online consumer interviews as well as internet opinion/social media mining to support the conclusions made about these three important issues.

Scope

- Consumer perception of pharmas’ involvement with health care reform
- Consumer perception of product safety
- Consumer perception of costs for medication
- Key takeaways and future recommendations

Reasons to buy

- Gain access to direct comments & opinions being posted on the internet around pharma’s involvement in health care reform, product safety, and product pricing
- Benefit from the innovative opinion mining and primary market research techniques used to better understand consumers’ perceptions of pharma
- Identify which website genres & individual domains are seeing the most online ‘chatter’ about the pharmaceutical industry
- Understand which diseases, product groups, and companies are being discussed online through forums and blogs
- Identify where & how you can position your company to stand out from the “Big Pharma” crowd
- Learn about the opportunities that are available to promote a better industry, corporate, and brand image to support your company’s future success

Executive Summary

Introduction
Several factors impact a consumer’s perception of pharma
Internet opinion/social media mining background

The Consumer Perception Around Pharmas’ Involvement With Health Care Reform
Pharma’s contribution to health care reform
Consumer sentiment towards health care reform
The pharmaceutical industry’s tie-in to health care reform
Surveyed consumer perspective on pharmas impact on health care reform
Online opinion excerpts/quotations – positive/negative (1)
Pharmaceutical Industry performance – “Big Pharma” is the key
Disease conditions sentiments
Online opinion excerpts/quotations – positive/negative (2)
The evolution of online opinions over time
Opinion distribution of website genres – where to focus your attention


The Consumer Perception Around Product Safety
Access to news about product safety is abundant
Consumer sentiment towards product safety
FDA and pharmaceutical industry activity
Surveyed consumer perspective on the safety of current medication
Do they feel products are safe
Who is responsible for ensuring product safety
Online opinion excerpts/quotations – positive/negative (1)
Surveyed consumer perspective on safety responsibility
Pharmaceutical Industry performance around product safety
Disease conditions performance

The Consumer Perception Around Product Safety (cont.)
Online sentiments regarding specific products
Online opinion excerpts/quotations – positive/negative (2)
The evolution of online opinions
Opinion distribution of website genres – where to focus your attention

The Consumer Perception Around Costs For Medication
A difficult economy & high health care costs drive perception
Overall consumer sentiment towards product costs
Surveyed consumer perspective on overall medication costs
Online opinion excerpts/quotations – positive/negative (1)
Surveyed consumer perspective on price justification
Pharmaceutical Industry performance
Disease conditions and individual product sentiments
Online opinion excerpts/quotations – positive/negative (2)
The evolution of online opinions
Opinion distribution of website genres – where to focus your attention

Conclusion
Key Takeaways
Future Recommendations

Appendix
Online Opinion/Social Media mining sourcing
Websites Used for Online Opinion/Social Media Mining
CBR’s primary market research survey respondents demographics
Additional sources referenced