MULTI-PLAY PRICING BENCHMARK 4Q 2013: THE IMPACT OF BUNDLING ON OPERATOR KPIS

Operators can measure the success of their bundling strategies by the impact on their market share, revenue and profitability – gains in one area tend to come at the expense of another, and all consequences need to be weighed up against the cost of doing nothing.
Fixed broadband and multi-play bundlingThis Viewpoint analyses data from our Multi-play pricing benchmark 4Q 2013, which provides information on multi-play services from over 50 major players across 22 European countries. It includes case studies of the bundling strategies of seven operators in Europe and focuses on multi-play service pricing.


This Viewpoint:
includes case studies of the bundling strategies adopted by seven operators, highlighting the impact of the strategies on market share, revenue and profitability
analyses the following services: single-, double-, triple- and quadruple-play bundles
is accompanied by an annex (Excel) that provides the data behind the charts.

COMPANY COVERAGE

Case studies of the following companies appear in this Viewpoint.
Iliad (Free Mobile) (France)
Orange (France)

Portugal Telecom (PT) (Portugal)
ZON TV CABO PORTUGAL

Telenet (Belgium)
UPC Europe