MOBILE BROADBAND PRICING 4Q 2013: OPERATORS IN WESTERN EUROPE RAISE PRICES FOR ENTRY-LEVEL USERS

Operators justify a rise in mobile broadband prices on entry-level tariff tiers with higher speeds and more-generous monthly data allowances.
How to price LTE services is a key question that operators have to resolve in order to stay competitive while generating a return on their investment. We have observed a variety of trends in mobile broadband pricing in the fourth quarter of 2013. This Viewpoint accompanies the latest update to Analysys Mason's Mobile broadband pricing: benchmarking tool, which is included as a separate download.

This Viewpoint provides:
an analysis of the results obtained from the Mobile broadband pricing: benchmarking tool in the fourth quarter of 2013, which includes pricing information for selected countries in Europe, Developed Asia–Pacific and the USA (see below)
analysis of how pricing levels for entry-level mobile broadband plans developed in Western Europe between the second and fourth quarters of 2013
a comparison of the most common tariff pricing models
an overview of operators that differentiate between 3G and 4G technology and those that have stopped differentiating
analysis of average cost per gigabyte and average monthly access charge for entry-level compared to all LTE mobile broadband tariffs
a case study on an innovative mobile broadband tariff model from Avea Turkey.
GEOGRAPHICAL COVERAGE

The Excel download contains pricing details for mobile broadband subscriptions in the following countries:
Western Europe
Austria
Belgium
Denmark
Finland
France
Germany
Greece
Ireland
Italy
Netherlands
Norway
Portugal
Spain
Sweden
Switzerland
UK
Central and Eastern Europe
Czech Republic
Hungary
Poland

Russia
Turkey
Developed Asia–Pacific
Australia
Hong Kong
Japan

Singapore
South Korea
North America
USA.
COMPANY COVERAGE

The following companies are mentioned in this Viewpoint.
Avea Turkey
Bouygues Telecom
DNA

Elisa
KPN
SFR

Telenor Denmark
T-Mobile Netherlands