PAY-TV AND OTT VIDEO SERVICES IN CENTRAL AND EASTERN EUROPE: FORECASTS AND ANALYSIS 2013–2018

We expect the number of traditional pay-TV households (cable, IPTV, pay DTT and satellite) in Central and Eastern Europe to increase by 10.2% to 79.9 million in 2018, driven by take-up in the large but poorly penetrated countries of Russia, Turkey and Ukraine.
Fixed broadband pay-TV forecasts Central and Eastern Europe (CEE)The pay-TV market is evolving, and the boundaries between pay-TV services and those that are free to air (FTA) are increasingly blurring. Our forecasts take a holistic view of the market in Central and Eastern Europe (CEE), and include paid-for OTT video as well as traditional pay-TV services.


This report provides:
forecasts for the number of pay-TV households, services (both primary and secondary), spend (split into linear and on-demand) and average spend per subscriber (ASPS)
split by platform: cable (all cable, analogue and digital), IPTV, pay DTT, satellite, pay analogue terrestrial and OTT services
forecasts based on the following countries and regional groupings: the Baltics, Bulgaria, Czech Republic, Hungary, Poland, Romania, Russia, Turkey and Ukraine, the 'rest of Central and Eastern Europe'; and Central and Eastern Europe as a whole
top-level overviews of the key countries in the region (Czech Republic, Hungary, Poland, Russia and Turkey)
recommendations for traditional pay-TV operators, and content owners and aggregators.