PAY-TV AND OTT VIDEO SERVICES IN WESTERN EUROPE: FORECASTS AND ANALYSIS 2013–2018

We expect just 3% of households in Western Europe to take up OTT video services as their primary form of pay-TV in 2018, but this will vary significantly from one country to another, because of a wide range of factors.
Pay TV in Western Europe
The pay-TV market is evolving, and boundaries are increasingly blurred between pay and free-to-air (FTA) TV services. Our forecasts take a holistic view of the market, and include paid-for OTT video as well as traditional pay-TV services.



This Report provides:
forecasts for the number of pay-TV households, services, spend and average spend per subscriber (ASPS)
forecasts split by platform: cable, IPTV, pay DTT, satellite, pay analogue terrestrial and OTT services
forecasts for 10 individual countries; 17 countries that are modelled as the 'rest of Western Europe'; and Western Europe as a whole
an overview of the trends and drivers in the market
top-level overviews of the key countries in the region
recommendations for traditional pay-TV operators and content owners and aggregators.