THE OTT MEDIA MARKET IN THE MIDDLE EAST AND NORTH AFRICA: EMERGING PLAYERS AND OPERATOR STRATEGIES

Local OTT operators are well placed to bring relevant content to users in MENA because of their established relationships with local content players and understanding of consumer preferences.
MENA
Increasing penetration of smartphones and fixed broadband connections in the Middle East and North Africa (MENA) will be a significant driver of over-the-top (OTT) media adoption. OTT players may not pose an immediate threat to media service providers, but operators should still plan OTT strategies that exploit their particular strengths in broadband and content.

This Report provides:
an overview of key trends and drivers in the OTT music and video markets in MENA
key implications and recommendations for fixed and mobile operators, as well as providers of OTT media services
case studies of OTT video and music providers and their services
analysis of strategies and approaches that operators can use to address the OTT opportunity.