PaaS - A Global Perspective on Developer Friendly Cloud Offering

Disruptive technologies have slowly found their way into enterprises and are proving to be a potent force within the technological community. One of the disruptive technologies capturing the imagination of leaders across the globe is “Cloud Computing”. Similar to Big Data, cloud in its initial days of infancy found a lot of criticism, scepticism, cynicism and last but not the least optimism. To attend to these concerns the evangelists started segregating the as-a-service technology into broader categories of IaaS - Infrastructure-as-a-Service, PaaS - Platform-as-a-Service and SaaS - Software-as-a-Service.
The Platform-as-a-Service market globally is witnessing a paradigm shift from its traditional platform for code development to code-free PaaS. Global market conditions within the cloud computing space have been very skeptical about the evolution of PaaS but extremely positive of its growth in the coming decade. Many countries now passing regulations on cloud computing and scaling up the infrastructure have given ample hope to companies deploying PaaS. The start-up culture, often credited with the evolution of cloud computing has seen exponential growth in innovation taking driver’s seat and infrastructure investments taken care by PaaS deploying firms. North America and Europe stand out as the cloud ready markets but the emerging regions like South East Asia and Middle East have also being tipped as major revenue fields for companies around the globe.

Table of Contents
Executive Summary 2
Key Terminologies 3
List of Abbreviations 4
Chapter 1 - Introduction 9
1.1 Key Take Away Points 10
1.2 Markets Covered 11
1.3 Stakeholders of the report 11
Chapter 2 - Research Methodology 12
2.1 Research Objectives 12
2.1.1 Operational Questions 12
2.1.2 Marketing Questions 12
2.1.3 The Prospect Catalogue 12
2.2 Methodology 12
2.2.1 Approach to Data Collection 13
2.2.2 Data Analysis 13
Market Analysis 13
Current Market 13
Forecast 13
Market Trends 13
Growth Rate 13
SWOT 13
Five-Forces 13
L-Cube Maturity 13
Talent Progression 13
Research Models 13
2.2.3 Data Representation 13
Chapter 3 - Market Environment 14
3.1 Cloud Computing 14
3.2 NIST (National Institute of Standards & Technology) Definitions 14
3.2.1 Essential Characteristics 14
3.3 Cloud Washing 18
3.4 Associations and Trade Groups 19
3.5 Data Centers 19
3.6 Porter’s Five Forces Model 21
Chapter 4 - Market Sketch 23
4.1 Platform-as-a-Service (PaaS) 23
4.1.5 Value Chain of Platform-as-a-Service 25
4.1.1 Architectural Framework of PaaS 26
4.1.2 Market Sketch 26
4.1.3 Market Segmentation of PaaS 28
Chapter 5 Global PaaS Market 30
5.1 Global Market Size 31
5.2 Market Forecast 31
Chapter 6 Market Size, Analysis & Forecast by Solution Providers 33
Chapter 7 - Market Size, Analysis & Forecast by End-Users 36
Chapter 8 PaaS Market in Americas 38
8.1 Market Size & Forecast 38
Chapter 9 - PaaS Market in Europe 40
9.1 Market Size & Forecast 40
Chapter 10 - PaaS Market in South East Asia and APJ 42
10.1 Market Size & Forecast 42
Chapter 11 - PaaS Market in Middle East & Africa 44
11.1 Middle East & Africa 44
Chapter 12 - Talent Market in PaaS 45
12.1 Global Talent Pool Available in PaaS 45
12.2 Geography based talent split 46
Chapter 13 - Notable R&D in PaaS 47
Chapter 14 - Company Profiling 49
14.1 SFDC 49
Company SWOT 49
14.2 Google 50
Company SWOT 50
14.3 Microsoft Corporation 51
Company SWOT 51
14.4 Oracle Corporation 52
Company SWOT 52
14.5 Rackspace Hosting 53
Company SWOT 53
14.6 Amazon Web Services 54
Company SWOT 54
14.7 Red Hat Inc 55
Company SWOT 55
14.8 Fujitsu 56
Company SWOT 56
14.9 IBM 57
Company SWOT 58
14.10 CenturyLink 58
Company SWOT 59
14.11 Sify Technologies 60
Company SWOT 60
14.12 NTT Data Corporation 61
Company SWOT 61
14.13 Workday 62
Company SWOT 62
14.14 OutSystems 63
14.15 Cordys (OpenText Cordys) 64
Company SWOT 64
14.16 Engine Yard 65
Company SWOT 65
14.17 Joyent 66
Company SWOT 66
14.18 CloudBees 67
Company SWOT 67
14.19 Cloud Foundry 68
Company SWOT 68
14.20 Apprenda 69
Company SWOT 69
14.21 Uhuru 70
Company SWOT 70