Significant Challenges Ahead in the Mobile Wallet Battleground

The battle between providers of mobile wallet services is intensifying, with mobile operators, OEMs, banks, online payment services, and pure play mobile payment providers targeting the convergence of mobile devices, payments, loyalty programs, coupons and offers. Despite the hype, the mobile wallet landscape remains nascent and driven by industry push, not consumer demand. This report provides an overview of the competitive mobile wallet landscape and its challenges, profiles the key players, and provides recommendations for operators, OEMs, and others providing mobile wallet solutions.