Baby Food Hungary

Synopsis
Baby Food Hungary examines the trends in the baby food market for 2006-2012, with forecasts to 2018. It examines how live birth rates, breastfeeding trends, the economic crisis, new product and packaging developments, changing attitudes and safety concerns have affected the market for baby milks, cereals, meals, drinks and finger foods.

Description
There is a strong tradition of baby meals usage in Hungary, largely due to the activities of one manufacturer, Kecskemeti Konzervgyar (owned by Hipp since 1999). Hipp leads the market, with Univer, now the brand of the original company, ranking second. Baby meals sales stood at 3,868 tonnes in 2011 (43.9kg per baby) but have only expanded by 5.2% volume terms since 2005, mainly as a result of the steep contraction in the economy, especially in 2009 but continuing since, this putting pressure on household budgets.

Executive Summary
Market Size
Baby Food: Market Size, 2005-2011
Market Structure
Baby Food: Market Segmentation, 2011
Market Trends
Baby Food: % Growth, 2005-2011
Major Developments
Distribution
The Suppliers
Manufacturer Shares, 2011
The Future
Projected Market Size, 2017 and Growth Rate, 2011-2017
Background to the Market
The Baby Population
Birth and Population Trends, 2001-2011
The Baby Population, 2005-2011
The Consumer
Breastfeeding
Method of Feeding up to Age 4 Months, 1997-2003
Breastfeeding Trends, 1990-2007
Single Mothers
Marriage and Divorce Trends, 2005-2011
Working Women
Women in Employment, 2005-2011
Market Profile
Overview
Introduction
Key Features and Developments
Baby Food: Market Value, Current Prices, 2005-2011
Baby Food: Market Value, Constant Prices, 2005-2011
Baby Food: Market Value, US Dollars, 2005-2011
Baby Food: Market Volume, 2005-2011
Baby Food: Per Capita Expenditure, Current Prices, 2005-2011
Baby Food: Per Capita Expenditure, Constant Prices, 2005-2011
Baby Food: Per Capita Expenditure, US Dollars, 2005-2011
Baby Food: Per Capita Consumption, 2005-2011
Manufacturers and Brands
Baby Food: Manufacturer Shares by Sector, 2011
Manufacturer Share Trends, Volume, 2005-2011
Manufacturer Share Trends, Value, 2005-2011
Milks
Key Features and Developments
Milks: Sector Trends, 2005-2011
Per Capita Trends
Milks: Per Capita Expenditure and Consumption, 2005-2011
Sector Segmentation
Milks: Market Segmentation, 2005-2011
Milks: Brand Price Analysis, 2012
Liquid Milks: Brand Price Analysis, 2012
Milks: Brand Price Positioning Analysis, 2012
Manufacturers and Brands
Milks: Manufacturer Shares, Volume, 2005-2011
Milks: Manufacturer Shares, Value, 2007-2011
Milks: Brands by Segment, 2012
Cereals
Key Features and Developments
Cereals: Sector Trends, 2005-2011
Per Capita Trends
Cereals: Per Capita Expenditure and Consumption, 2005-2011
Sector Segmentation
Manufacturers and Brands
Cereals: Manufacturer Shares, 2005-2011
Meals
Key Features and Developments
Meals: Sector Trends, 2005-2011
Per Capita Trends
Meals: Per Capita Expenditure and Consumption, 2005-2011
Sector Segmentation
Meals: Segmentation by Volume, 2005-2011
Manufacturers and Brands
Meals: Manufacturer Shares, 2005-2011
Drinks
Key Features and Developments
Drinks: Sector Trends, 2005-2011
Per Capita Trends
Drinks: Per Capita Expenditure and Consumption, 2005-2011
Sector Segmentation
Manufacturers and Brands
Drinks: Manufacturer Shares, 2005-2011
Distribution
Retailing
Retail Structure
General Food Retailers by Size, 2001-2010
Retail Distribution of FMCG, 2005-2011
Leading Retailers, 2010
Leading Food Retailers, Fascias and Formats, 2011
Baby Food Retailing
Sales by Outlet: All Baby Food, 2005-2011
Sales by Type of Baby Food and Outlet, 2011
Storecheck Analysis
Introduction
Facings Allocation by Product Type
Baby Food: Facings Allocation by Manufacturer and Sector
Baby Food: Facings Allocation by Sector and Pack Size
Baby Food: Facings Allocation by Sector and Pack Type
Baby Food: Facings Allocation by Sector and Country of Origin
The Suppliers
Company Profiles
Introduction
Baby Food: Manufacturer Representation, Value, 2011
Baby Food: Manufacturer Representation, Volume, 2011
Danone
Numil: Market Representation, 2011
Hipp Verkaufsburo Budapest
Hipp: Market Representation, 2011
Nestle Hungaria Kft
Nestle: Market Representation, 2011
Univer Product Rt
Univer: Market Representation, 2011
Humana
Humana: Market Representation, 2011
Pacific Ocean Kft.
Pacific Ocean: Market Representation, 2011
Production and Foreign Trade
Production
Imports
Imports of Baby Food by Sector, Volume, 2005-2010
Imports of Baby Food by Sector, Value, 2005-2010
Imports by Country of Origin, Volume, 2009 and 2010
Imports by Country of Origin, Value, 2009 and 2010
Exports
Exports of Baby Food by Sector, Volume, 2005-2010
Exports of Baby Food by Sector, Value, 2005-2010
Exports by Country of Destination, Volume, 2009 and 2010
Exports by Country of Destination, Value, 2009 and 2010
The Future
Live Birth Trends
Birth and Population Projections, 2005-2017
Baby Population, 2011-2017
Consumer Attitudes
Future Trends
Baby Food: Market Value Forecasts, Current Prices, 2011-2017
Baby Food: Market Value Forecasts, Constant Prices, 2011-2017
Baby Food: Market Value Forecasts, US Dollars, 2011-2017
Baby Food: Market Volume Forecasts, 2011-2017
Baby Food: Per Capita Expenditure Forecasts, Current Prices, 2011-2017
Baby Food: Per Capita Expenditure Forecasts, Constant Prices, 2011-2017
Baby Food: Per Capita Expenditure Forecasts, US Dollars, 2011-2017
Baby Food: Per Capita Consumption Forecasts, 2011-2017
Economic and Demographic Background
Political and Economic Summary
Economic Indicators
Key Macro-Economic Indicators, 2005-2012
RPI Trends, 2005-2017
Demographic Background
Population Trends, 2005-2017
Population by Age Group and Gender, 2011
Appendix: Storecheck Results
Milks
Cereals
Wet Savoury Meals
Wet Sweet Meals
Drinks
Teas
Finger Foods