Baby Food Poland

Synopsis
Baby Food Poland examines the trends in the baby food market for 2006-2012, with forecasts to 2018. It examines how live birth rates, breastfeeding trends, the economic crisis, new product and packaging developments, changing attitudes and safety concerns have affected the market for baby milks, cereals, meals, drinks and finger foods.

Description
With baby food consumption of 108.4 kgs per baby born in 2011, Poland has the highest per capita intake in Eastern Europe although because of its relative maturity it has not been growing very fast in the last 6 years. One of the reasons for its high intake is the widespread popularity of baby drinks (29kgs per baby), a sector dominated by juices but characterised by the growing popularity of baby teas. Alima Gerber (Nestle) and Hipp dominate these two sectors respectively.

Executive Summary
Market Size
Baby Food: Market Size, 2005-2011
Market Structure
Baby Food: Market Segmentation, 2011
Market Trends
Baby Food: % Growth, 2005-2011
Per Capita
Baby Food: Per Capita Consumption and Expenditure, 2010 and 2011
Major Developments
Distribution
The Suppliers
Manufacturer Shares, 2011
The Future
Projected Market Size, 2017 and Growth Rate, 2011-2017
Background to the Market
The Baby Population
Birth and Population Trends, 2001-2011
Crude Birth Rates by Location, 2006-2010
The Baby Population, 2005-2011
The Consumer
Breastfeeding
Breastfeeding Patterns, 1997
Share of Stomach by Age, 2010
Single Mothers
Marriage and Divorce Trends, 2004-2010
Working Women
Women in Employment, 2005-2011
Market Profile
Overview
Introduction
Key Features and Developments
Baby Food: Market Value, Current Prices, 2005-2011
Baby Food: Market Value, Constant Prices, 2005-2011
Baby Food: Market Value, US Dollars, 2005-2011
Baby Food: Market Volume, 2005-2011
Baby Food: Per Capita Expenditure, Current Prices, 2005-2011
Baby Food: Per Capita Expenditure, Constant Prices, 2005-2011
Baby Food: Per Capita Expenditure, US Dollars, 2005-2011
Baby Food: Per Capita Consumption, 2005-2011
Manufacturers and Brands
Baby Food: Manufacturer Shares by Sector, 2011
Manufacturer Share Trends, 2005-2011
Milks
Key Features and Developments
Milks: Sector Trends, 2005-2011
Per Capita Trends
Milks: Per Capita Expenditure and Consumption, 2005-2011
Sector Segmentation
Milks: Market Segmentation, 2005-2011
Milks: Brand Price Analysis, 2012
Milks: Brand Price Positioning Analysis, 2012
Manufacturers and Brands
Milks: Manufacturer Shares, 2005-2011
Milks: Brands by Segment, 2012
Cereals
Key Features and Developments
Cereals: Sector Trends, 2005-2011
Per Capita Trends
Cereals: Per Capita Expenditure and Consumption, 2005-2011
Sector Segmentation
Manufacturers and Brands
Cereals: Manufacturer Shares, 2005-2011
Meals
Key Features and Developments
Meals: Sector Trends, 2005-2011
Per Capita Trends
Meals: Per Capita Expenditure and Consumption, 2005-2011
Sector Segmentation
Meals: Segmentation by Volume, 2005-2011
Manufacturers and Brands
Meals: Manufacturer Shares, 2005-2011
Drinks
Key Features and Developments
Drinks: Sector Trends, 2005-2011
Per Capita Trends
Drinks: Per Capita Expenditure and Consumption, 2005-2011
Sector Segmentation
Drinks: Segmentation by Volume and Value, 2005-2011
Manufacturers and Brands
Drinks: Manufacturer Shares, 2005-2011
Juices and Teas: Manufacturer Shares, 2009 and 2011
Distribution
Retailing
Retail Structure
Food Retailing Structure, 2006-2010
Breakdown of Grocery Sales by Outlet Type, 2004-2010
Leading Retailers by Turnover, 2010
Baby Food Retailing
Baby Food: Sales by Outlet Type, 2010
Storecheck Analysis
Introduction
Facings Allocation by Product Type
Baby Food: Facings Allocation by Manufacturer and Sector
Baby Food: Facings Allocation by Sector and Pack Size
Baby Food: Facings Allocation by Sector and Pack Type
Baby Food: Facings Allocation by Sector and Country of Origin
The Suppliers
Company Profiles
Introduction
Baby Food: Manufacturer Representation, Value, 2011
Baby Food Manufacturer Representation, Volume, 2011
TV Advertising Expenditure by Brand, 2008/09
Nutricia Polska Sp. z o.o.
Danone: Market Representation, 2011
Nestle Polska Sp. z o.o.
Nestle: Market Representation, 2011
Hipp Polska
Hipp: Market Representation, 2011
Humana GmbH
Humana: Market Representation, 2011
Other Manufacturers
Production and Foreign Trade
Production
Imports
Trends in Imports of Baby Food by Sector, Volume, 2005-2010
Trends in Imports of Baby Food by Sector, Value, 2005-2010
Imports by Sector and Country of Origin, Volume, 2009 and 2010
Imports by Sector and Country of Origin, Value, 2009 and 2010
Exports
Trends in Exports of Baby Food by Sector, Volume, 2005-2010
Trends in Exports of Baby Food by Sector, Value, 2005-2010
Exports by Sector and Country of Destination, Volume, 2009 and 2010
Exports by Sector and Country of Destination, Value, 2009 and 2010
The Future
Live Birth Trends
Birth and Population Projections, 2005-2017
Baby Population, 2011-2017
Consumer Attitudes
Future Trends
Baby Food: Market Value Forecasts, Current Prices, 2011-2017
Baby Food: Market Value Forecasts, Constant Prices, 2011-2017
Baby Food: Market Value Forecasts, US Dollars, 2011-2017
Baby Food: Market Volume Forecasts, 2011-2017
Baby Food: Per Capita Expenditure Forecasts, Current Prices, 2011-2017
Baby Food: Per Capita Expenditure Forecasts, Constant Prices, 2011-2017
Baby Food: Per Capita Expenditure Forecasts, US Dollars, 2011-2017
Baby Food: Per Capita Consumption Forecasts, 2011-2017
Economic and Demographic Background
Political and Economic Summary
Economic Indicators
Key Macro-Economic Indicators, 2005-2012
RPI Trends, 2005-2017
Demographic Background
Population Trends, 2005-2017
Population by Age Groups, 2001-2010
Appendix: Storecheck Results
Milks
Cereals
Wet Savoury Meals
Soup
Wet Sweet Meals
Drinks
Biscuits