Opportunity in the Indian Electric Vehicles Market - 2014

This report provides an insight into the Opportunity in the Indian Electric Vehicles current market scenario, structure and practices.

In depth market scenario includes;
a. Currently electric car market - Installed Base, cities of EV market in India
b. Indian Hybrid Vehicles market - Installed base
c. Current scenario of electic vehicles in other countries - China, Russia, Brazil
d. E-Mobility Models: Comparison with Select Countries - US, China, Japan, France, India
e. Estimated Current Potential in the Indian Electric Car Market - Customer Preference Model (CP), Global Market Share Model (GMS)
f. Electric cars market in India - Reva Domestic Sales, City wise share
g. Hybrid Vehicles market in India - Toyota Prius Domestic Sales

Market structure details the followings;
a. Value Chain - Conventional Vehicle, Electric Vehicle
b. Snapshot of Mahindra Reva - Background, Products, Region wise Revenue, Raw materials and components consumption
c. Key Initiatives by Mahindra Reva - Battery Leasing, New Distribution Channel – Reliance Retail, Charging Stations, New Plant – Increased Capacity, New Models, New Technologies
d. Honda Civic Hybrid - Launch, Customer Interest, Price, Discount
e. Consumer Preferences - Consumer Expectations, Consumer Profile, Price Perspective, Fuel Price & Millage, Battery Charging, Driving Distance
f. Cost Economics - ICE Vs EV, Cost of Vehicle, Comparison – Maintenance + Fuel Cost (Year on Year), Total ownership cost
g. Electric Cars & Hybrid Cars partnerships
h. Upcoming EV and HEV launches in India
i. Upcoming electric car models
j. Upcoming hybrid car models
k. Player wise Plans in EV Market

The report also provides the followings;
a. Key challenges - Purchase Price, Driving Range, Charging Time, Delay in Government action on plans, Charging Infrastructure, Battery Technology & Battery Pricing, Lack of availability of spare parts

b. Government Regulations & Initiatives - MNRE Scheme, State Subsidies, Budget 2012-13, National Mission for Hybrid and EV, NEMMP 2020, Estimated investments, Government target, Installed Base, Global Market Share Model (GMS), CP Model

c. Demand Drivers - Increasing Crude Oil Prices, Import Dependency & Sustainability, Low maintenance and operational costs, Increase in demand for green cars in overseas markets, Manufacturers providing incentives to attract consumers, Government Initiatives

d. Future market - Cumulative Future EV Potential by 2020, Based on OEM’s Sales Target, Based on Government Target, Electric Cars Forecast, Hybrid Cars Forecast, Future Outlook - OEMs Perspective, Future Outlook - Government’s Perspective.

Section 1: Background
Methodology
Electric Vehicle Definition

Section 2: EV Market in India
Value Chain – EV vs. ICE
Value Chain – Conventional Vs Electric Vehicle
Currently electric car market
Indian Hybrid Vehicles market
Current scenario of electic vehicles in other countries
E-Mobility Models: Comparison with Select Countries
Mahindra Reva’s Plan
Estimated Current Potential in the Indian Electric Car Market

Section 3: Key Challenges
Key factors attributed to the slow growth in the Indian Industry
What do Indian Consumer Expect?
Current OEM Offering vs. Consumer Expectation
Upcoming OEM Models vs. Consumer Expectation
Delay in Government support / implementation plans
Key factors to influence the future path of the Indian Electric Car Market
There are 2 likely scenarios based on who will take the initiative to get into the market

Section 4: Govt. Regulations and Initiatives
Government Proposal under discussion
Specific Areas where the government intends to extend support
GEP Model
Electric Vehicle Market Projections
Global Market Share Model (GMS)
A cumulative market potential
CP Model – OEMs taking lead
CP Model – A cumulative market potential

Section 5: Future Potential
Cumulative Future EV Potential by 2020

Section 6: Electric cars market in India
Current Scenario
Snapshot of Mahindra Reva
Mahindra Reva – Revenue split and consumption of raw materials
Key Initiatives by Mahindra Reva

Section 7: Hybrid Vehicles market in India
Current scenario
Key players in India
Honda Civic Hybrid

Section 8: Key Challenges
High price of EVs and absence of spare parts are hindering the growth of the EV market
In the existing scenario, there is a significant gap between the customer expectations from EV and OEM offerings
There is no clear information from the Government to OEMs, which is directly affecting the launch plans of OEMs in the Indian market

Section 9: Government Regulations & Initiatives
What Government has done so far: A snapshot
MNRE scheme
State Level Subsidized Duties for Electric Vehicles
Budget 2012-13 on EVs
Import Duties
Customs Duty – Completely Built Unit
National Mission for Hybrid and Electric Vehicles (NMHEV)
National Electric Mobility Mission Plan (NEMMP)
Regulatory Bodies
NEMMP 2020

Section 10: Consumer Preferences
Consumer Expectations
Consumer Profile
Price Perspective
Fuel Price & Millage
Battery Charging
Driving Distance

Section 11: Cost Economics
ICE Vs EV
Cost of Vehicle
Comparison – Maintenance + Fuel Cost (Year on Year)
Total ownership cost

Section 12: Demand Drivers
Increasing Crude Oil Prices, Import Dependency & Sustainability
Low maintenance and operational costs
Increase in demand for green cars in overseas markets
Manufacturers providing incentives to attract consumers
Government Initiatives

Section 13: Partnerships
Electric Cars & Hybrid Cars

Section 14: Player wise Plans in EV Market
Upcoming EV and HEV launches in India
Upcoming electric car models
Upcoming hybrid car models
Mahindra Reva Electric Vehicles
Mahindra & Mahindra
General Motors
Tata Motors
Hyundai
Maruti Suzuki
Bavina Cars India
Mitsubishi Motors
Pininfarina
Polaris
Honda Siel Motors
Toyota Kirloskar Motor Pvt. Ltd. (Toyota Prius)
Porsche

Section 15: Future Outlook
Forecast Based on OEM’s Sales Target
Forecast Based on Government Target
Electric Cars – Future Forecast
Hybrid Cars – Future Forecast
Future Outlook - OEMs Perspective
Future Outlook - Government’s Perspective

Section 16: About Us