Black Remains the Most Preferred Color for a Mobile Phone, But Interest in Colors Slowly Rises

Black is the most preferred color for a mobile phone for respondents in the US, France, Germany, UK and China, with over 45% of respondents in the US & Western Europe and 38% in China, rating it as their most preferred. However, interest in a black phone has slowly declined in the US & Western Europe since 2010 while interest in other colors has risen. In all countries, male respondents show a greater interest for black phones than female respondents.

1 Executive Summary
2 Introduction
3 Black Colored Phone - Still the Most Preferred
3.1 Color Preference Over Time
4 Color Preference by Age
4.1 United States
4.2 France
4.3 Germany
4.4 United Kingdom
4.5 China
5 Color Preference by Gender
5.1 United States
5.2 France
5.3 Germany
5.4 United Kingdom
5.5 China
6 Color Preference by Brand
6.1 US
6.2 Western Europe
6.3 China
7 Color Preference by Tier
7.1 US
7.2 Western Europe
7.3 China
8 Color Combination Preferences
8.1 Color Combinations
8.2 Color Combination Preferences by Market Segment
8.3 Color Preference: Color Combination Most Considered
9 Color Combination Results
9.1 Total Market
9.2 Color Preference: Color Combination Most Considered
10 Color Preference for next Smartphone
10.1 Total Market
10.2 Color Preference by Country
11 Color Preference - Top and Bottom Choices
11.1 Top Three and Bottom Three: Total Market
12 Conclusion
13 Analyst Contacts
14 Respondent Profiles: Color Preferences by Age, Gender, Brand & Tier
15 Respondent Profiles: Color Combination & Preferences