2014 Vertical View of Retail Apps: Mobile Shopping While In-Store, more than 60%

This report focuses on how brick and mortar based retail companies (i.e. CVS, H&M, Walmart, IKEA, etc.) are leveraging the app space. Amazon is also included in this report despite the fact that is not a traditional brick and mortar store. Strategy Analytics proprietary research process takes into account end-user habits via our Global Wireless Practice Survey and our AppTRAX database.

1 Executive Summary
2 Introduction
2.1 Previous reports in this series:
3 Industry (Retail) Analysis
3.1 Retailer Types
3.1.1 Pharmacy
3.1.2 Clothing
3.1.3 Furniture
4 In-Store User behaviors
5 Retailer App Availability
5.1 Amazon
5.2 CVS
5.3 IKEA
5.4 H&M
5.5 Target
5.6 Walgreens
5.7 Walmart
6 Conclusion
6.1 Recommendations
6.1.1 The German and US Markets.
6.1.2 Expand app support to new platforms - especially Amazon and Windows Phone.
6.1.3 Top features to include in retailer apps.
6.1.4 Efficiency is key.
6.2 Amazon Fire Smartphone: Will it Change Mobile Retail?
6.3 Fragmentation vs. the One App Solution
6.4 Retail Industry Scorecard - App Coverage and AppTRAX Performance
6.5 Contact the author of this report: