Icon-Based Touchscreen Interfaces Preferred for In-Vehicle HMI

This report presents the findings of Strategy Analytics’ web survey investigating consumer preference for in-vehicle HMI. The majority of respondents across all countries prefer an icon-based HMI interface over a text menu-based HMI interface regardless of gender and age. Compared to using hard buttons or rotary controls, consumers exhibited considerably higher preference in using touchscreen or speech recognition.

1 Executive Summary
2 Introduction and Methodology
3 Consumer Preference for Icon- vs. Text-Based Interfaces
3.1 US
3.2 UK
3.3 France
3.4 Germany
3.5 Italy
3.6 China
4 Consumer Preference in HMI Input
4.1 US
4.2 UK
4.3 France
4.4 Germany
4.5 Italy
4.6 China
5 Conclusion
6 Analyst Contacts
7 Appendix: Respondent Profile