Computers in the Post-PC Era: Growth Opportunities and Strategies

In this report, we examine renewed growth in the PC market following intense competition from smaller computing devices such as Smartphones and Tablets. Segmentation by PC form factor, operating system, and touchscreen display penetration in addition to analysis on PC usage, replacement cycles, and the competitive landscape will uncover growth opportunities. Additional focus is given to differences between emerging and developed markets. Market share of major Original Equipment Manufacturer PC vendors and their Original Design Manufacturer (ODM) relationships are detailed. Five-year forecast data is provided and more detailed forecasts are to be published in an accompanying report.

1. Executive Summary

2. Release Notes

2.1 Desktop PC

2.2 Mobile PC

2.2.1 Traditional Notebook PC

2.2.2 Ultramobile PC

2.3 Tablet

3. Computing Devices Market Overview

3.1 Computing Devices Market Trends

3.2 PC and Tablet Usage Profiles

3.3 Replacement Cycles

4. PC Segmentation

4.1 Form Factor

4.2 Operating System

4.2.1 Microsoft

4.2.2 Apple

4.2.3 Google

4.3 Touchscreen Display

5. PC Competition

5.1 Original Equipment Manufacturers (OEMs)

5.1.1 Lenovo

5.1.2 HP

5.1.3 Dell

5.1.4 Apple

5.1.5 ASUS

5.1.6 Acer

5.1.7 Toshiba

5.1.8 Sony

5.2 Original Design Manufacturer (ODM) Partners

6. Methodology

6.1 Forecast Methodology

6.2 Consumer Survey Methodology

7. Summary and Conclusion