Online Advertising Market by Search Engine Marketing, Display Advertising, Classifieds, Mobile, Video, Lead Generation, Rich Media - Global Advancements, Forecasts & Analysis (2014 - 2019)

Advertising emerged as one of the key elements of marketing strategies for any organization. Earlier, print media was the one and only medium to reach customers at large. With time, technology evolved and so the advertising market space. Advertisers now want new mediums which can provide higher levels of reach with low costs associated. This is the time when online advertising market evolved. Online advertising proved to be a better communication medium for advertisers.
As the penetration of Internet or accessibility of Internet increased for advertisers, it became easy to reach prospective customers online. There are several online advertising formats such as search engine marketing, digital video, mobile applications, and classifieds among others. These formats varied in terms of cost and reach. Search engine marketing is the oldest format, which still accounts for the largest market share. Later, advertisers started using other formats. The adoption of these other formats was primarily driven by evolution of communication technologies and smartphone adoption. The primary reason behind the adoption of online advertising was to optimize cost and increase the number of Leads generated.
Google, Facebook, LinkedIn, and Yahoo are some of the prominent players which are providing reliable advertising formats to the advertisers. Factors which are responsible for driving high growth in this market are increased Internet usage/penetration, adoption of smartphones and mobile devices, and evolution of communication technologies. MarketsandMarkets forecasts the global online advertising market to grow from $125.82 billion in 2014 to $220.38 billion by 2019. Over the next 5 years, this market is expected to experience high traction in Asia-Pacific (APAC), Latin America (LA), and the Middle East and Africa (MEA) regions.
For the market sizing and forecasting, several assumptions have been taken into consideration such as economic, regulatory, and technological. For instance, exchange rates, one of the economic factors, are expected to have a moderate rating of impact on this market. Therefore, dollar fluctuations are expected to not seriously affect the forecasts in the emerging APAC regions.
The report will help the market leaders/new entrants in this market in the following ways:
1. This report will provide a comprehensive look in the global online advertising market in terms of formats. Market numbers are further split across verticals and regions.
2. The report will provide insights to the vendors about positioning themselves and their competitors and will help them to understand opportunities in other industry verticals and regions.
3. The report helps the vendors to understand the pulse of the market. It provides information on key market drivers, restraints, challenges, and opportunities.

TABLE OF CONTENTS

1 INTRODUCTION
1.1 OBJECTIVES
1.2 REPORT DESCRIPTION
1.3 MARKETS COVERED
1.4 STAKEHOLDERS
1.5 RESEARCH METHODOLOGY
1.5.1 KEY DATA
1.5.2 DATA TRIANGULATION & MARKET FORECASTING
1.6 FORECAST ASSUMPTIONS

2 EXECUTIVE SUMMARY
2.1 OVERALL MARKET SIZE

3 MARKET OVERVIEW
3.1 MARKET DEFINITION
3.2 MARKET EVOLUTION
3.3 MARKET SEGMENTATION
3.4 MARKET DYNAMICS
3.4.1 DRIVERS
3.4.1.1 Shift from Print Media to Online Advertising
3.4.1.2 Evolution of Communication Technology
3.4.1.3 Time Spent Online
3.4.2 RESTRAINTS & CHALLENGES
3.4.2.1 Lack of Communication Between Publisher & Advertiser
3.4.2.2 Flexibility Issues
3.4.3 OPPORTUNITIES
3.4.3.1 Advertising Through Mobile Applications
3.4.3.2 Social Media
3.4.3.3 Video Advertising/Video Streaming
3.4.4 IMPACT ANALYSIS OF DROS
3.5 VALUE CHAIN

4 ONLINE ADVERTISING MARKET: MARKET SIZE & FORECAST BY FORMAT
4.1 OVERVIEW
4.2 SEARCH ENGINE MARKETING
4.2.1 MARKET SIZE & FORECAST
4.3 DISPLAY ADVERTISING
4.3.1 MARKET SIZE & FORECAST
4.4 CLASSIFIEDS
4.4.1 MARKET SIZE & FORECAST
4.5 MOBILE ADVERTISING
4.5.1 MARKET SIZE & FORECAST
4.6 DIGITAL VIDEO ADVERTISING
4.6.1 MARKET SIZE & FORECAST
4.7 LEAD GENERATION
4.7.1 MARKET SIZE & FORECAST
4.8 RICH MEDIA
4.8.1 MARKET SIZE & FORECAST
4.9 OTHERS
4.9.1 MARKET SIZE & FORECAST

5 ONLINE ADVERTISING MARKET: MARKET SIZE & FORECATS BY VERTICAL
5.1 OVERVIEW
5.2 AUTOMOTIVE
5.2.1 MARKET SIZE & FORECAST BY FORMAT
5.2.2 MARKET SIZE & FORECAST BY REGION
5.3 BANKING, FINANCIAL SERVICES, & INSURANCE (BFSI)
5.3.1 MARKET SIZE & FORECAST BY FORMAT
5.3.2 MARKET SIZE & FORECAST BY REGION

5.4 CONSUMER PACKAGED GOODS (CPG)
5.4.1 MARKET SIZE & FORECAST BY FORMAT
5.4.2 MARKET SIZE & FORECAST BY REGION
5.5 EDUCATION
5.5.1 MARKET SIZE & FORECAST BY FORMAT
5.5.2 MARKET SIZE & FORECAST BY REGION
5.6 HEALTHCARE
5.6.1 MARKET SIZE & FORECAST BY FORMAT
5.6.2 MARKET SIZE & FORECAST BY REGION
5.7 INDUSTRIAL
5.7.1 MARKET SIZE & FORECAST BY FORMAT
5.7.2 MARKET SIZE & FORECAST BY REGION
5.8 MEDIA & ENTERTAINMENT
5.8.1 MARKET SIZE & FORECAST BY FORMAT
5.8.2 MARKET SIZE & FORECAST BY REGION
5.9 RETAIL
5.9.1 MARKET SIZE & FORECAST BY FORMAT
5.9.2 MARKET SIZE & FORECAST BY REGION
5.1 TELECOMMUNICATION & INFORMATION TECHNOLOGY-ENABLED SERVICES (ITES)
5.10.1 MARKET SIZE & FORECAST BY FORMAT
5.10.2 MARKET SIZE & FORECAST BY REGION
5.11 TRANSPORT & TOURISM
5.11.1 MARKET SIZE & FORECAST BY FORMAT
5.11.2 MARKET SIZE & FORECAST BY REGION
5.12 OTHERS
5.12.1 MARKET SIZE & FORECAST BY FORMAT
5.12.2 MARKET SIZE & FORECAST BY REGION

6 ONLINE ADVERTISING MARKET: MARKET SIZE & FORECAST BY REGION
6.1 OVERVIEW
6.1.1 PARFAIT CHART
6.2 NORTH AMERICA (NA)
6.2.1 MARKET SIZE & FORECAST BY VERTICAL
6.3 EUROPE
6.3.1 MARKET SIZE & FORECAST BY VERTICAL
6.4 ASIA-PACIFIC (APAC)
6.4.1 MARKET SIZE & FORECAST BY VERTICAL
6.5 MIDDLE EAST & AFRICA (MEA)
6.5.1 MARKET SIZE & FORECAST BY VERTICAL
6.6 LATIN AMERICA (LA)
6.6.1 MARKET SIZE & FORECAST

7 ONLINE ADVERTISING MARKET: MARKET LANDSCAPE
7.1 ECOSYSTEM
7.2 MARKET OPPORTUNITY ANALYSIS
7.3 END USER ANALYSIS
7.3.1 INCREASE IN INTERNET USERS
7.3.2 SMARTPHONE ADOPTION
7.3.3 HIGH LEVEL OF AWARENESS

8 COMPANY PROFILES
(Overview, Products & Services, Strategies & Insights, Developments and MnM View)*
8.1 AMAZON.COM, INC.
8.2 AOL, INC.
8.3 BAIDU
8.4 FACEBOOK
8.5 GOOGLE
8.6 IAC
8.7 LINKEDIN
8.8 MICROSOFT
8.9 TWITTER
8.1 YAHOO
*Details on Overview, Products & Services, Strategies & Insights, Developments and MnM View might not be captured in case of unlisted companies.