Global Social Media Analytics Market By Components (Software, Services (Consulting, Integration, Support)), Data Sources (Facebook, YouTube, Twitter, LinkedIn, Google Plus, Others), Users (SMBs, Enterprises) - Market Forecasts and Analysis (2014-2019)

Social media analytics involves collection of data from social media platforms and blogs, and analysis of the collected data to extract actionable intelligence which is employed to make informed decisions pertaining to business. It facilitates marketers with a detailed understanding of the social consumer. It also helps to analyze the sentiment of the customer to augment marketing, branding, and customer service initiatives by marketers.
One of the driving factors for the social media analytics market is the ever-growing use of social media to engage with brands which thereby, leads to content generated from users. This creates huge amount of unstructured digital data present across social media platforms that can be mined to extract valuable insights.
The major restraint in this market is the deployment cost and lack of a tangible Return on Investment (ROI).
There are various assumptions that we have taken into consideration for market sizing and forecasting exercise. Few global assumptions include political, economic, social, technological, and economic factors. For instance, exchange rates, one of the economic factors, are expected to have a moderate rating of impact on this market. Therefore, dollar fluctuations are expected to not seriously affect the forecasts in the emerging APAC regions.
The report will help the market leaders/new entrants in this market in the following ways:
1. This report segments the market into components, covering this market comprehensively. It provides the closest approximations of the revenue numbers for the overall market and the sub-segments. The market numbers are further split across the different verticals and regions.
2. This report will help them better understand the competitor and gain more insights to better position their business. There is a separate section on competitive landscape, including mergers and acquisition and venture capital funding. Besides, there are company profiles of 10 players in this market. In this section, market internals are provided that can put them ahead of the competitors.
3. The report helps them understand the pulse of the market. It also provides information on key market drivers, restraints, challenges, and opportunities.

Table of Contents

1 Introduction (Page No. - 17)
1.1 Key Takeaways
1.2 Report Description
1.3 Markets Covered
1.4 Stakeholders
1.5 Research Methodology
1.5.1 Key Data From Primary & Secondary Sources
1.5.2 Data Triangulation & Market forecasting
1.6 Assumptions

2 Executive Summary (Page No. - 26)
2.1 Overall Market Size

3 Market Overview (Page No. - 29)
3.1 Market Definition
3.2 Market Evolution
3.3 Market Segmentation
3.4 Market Dynamics
3.4.1 Drivers
3.4.1.1 Rising Use of Social Media Leading to Huge Content Generated From Users
3.4.1.2 Need to Derive Actionable Intelligence From Unstructured Social Media Data
3.4.2 Restraints
3.4.2.1 Inability to Discover the Reason Behind A Sentiment
3.4.2.2 High Priced and Lacking A Tangible Roi
3.4.3 Opportunities
3.4.3.1 Social Media Becoming A Marketing Mix Component
3.4.3.2 A Chance to Improve Online Reputation and Consumer Perception
3.5 Impact Analysis of DROS
3.6 Value Chain

4 Social Media Analytics: Market Size & Forecast By Component (Page No. -38)
4.1 Introduction
4.1.1 Market Size & Forecast
4.2 Software
4.2.1 Overview
4.2.2 Market Size & Forecast By Region
4.3 Services
4.3.1 Overview
4.3.2 Market Size & Forecast
4.3.3 Market Size & Forecast By Region
4.3.4 Consulting Services
4.3.4.1 Overview
4.3.4.2 Market Size & Forecast By Region
4.3.5 Integration Services
4.3.5.1 Overview
4.3.5.2 Market Size & Forecast By Region
4.3.6 Support Services
4.3.6.1 Overview
4.3.6.2 Market Size & Forecast By Region

5 Social Media Analytics: Market Size & Forecast By Data Source (Page No. - 52)
5.1 Introduction
5.1.1 Market Size & Forecast
5.2 Facebook
5.2.1 Overview
5.2.2 Market Size & Forecast By Region
5.3 Youtube
5.3.1 Overview
5.3.2 Market Size & Forecast By Region
5.4 Twitter
5.4.1 Overview
5.4.2 Market Size & Forecast By Region
5.5 Linkedin
5.5.1 Overview
5.5.2 Market Size & Forecast By Region
5.6 Google Plus
5.6.1 Overview
5.6.2 Market Size & Forecast By Region
5.7 Others
5.7.1 Overview
5.7.2 Market Size & Forecast By Region

6 Social Media Analytics: Market Size & Forecast By User (Page No. - 68)
6.1 Introduction
6.1.1 Market Size & Forecast
6.2 Small & Medium Businesses (SMBS)
6.2.1 Overview
6.2.2 Market Size & Forecast By Region
6.3 Enterprises
6.3.1 Overview
6.3.2 Market Size & Forecast By Region

7 Social Media Analytics: Market Size & Forecast By Vertical (Page No. - 75)
7.1 Introduction
7.1.1 Market Size & Forecast
7.2 Automotive
7.2.1 Overview
7.2.2 Market Size & Forecast By Region
7.3 Banking, Financial Services, and Insurance (BFSI)
7.3.1 Overview
7.3.2 Market Size & Forecast By Region
7.4 Fast Moving Consumer Goods (FMCG)/ Consumer Packaged Goods (CPG)
7.4.1 Overview
7.4.2 Market Size & Forecast By Region
7.5 Healthcare & Pharmaceuticals
7.5.1 Overview
7.5.2 Market Size & Forecast By Region
7.6 Retail & Hospitality
7.6.1 Overview
7.6.2 Market Size & Forecast By Region
7.7 Telecom & It
7.7.1 Overview
7.7.2 Market Size & Forecast By Region
7.8 Others
7.8.1 Overview
7.8.2 Market Size & Forecast By Region

8 Social Media Analytics: Market Size & Forecast By Region (Page No. - 94)
8.1 Introduction
8.1.1 Parfait Chart
8.1.2 Market Size & Forecast
8.2 North America (Na)
8.2.1 Overview
8.2.2 Market Size & Forecast By Data Source
8.3 Europe
8.3.1 Overview
8.3.2 Market Size & Forecast By Data Source
8.4 Asia-Pacific (APAC)
8.4.1 Overview
8.4.2 Market Size & Forecast By Data Source
8.5 Middle East & Africa (MEA)
8.5.1 Overview
8.5.2 Market Size & Forecast By Data Source
8.6 Latin America (La)
8.6.1 Overview
8.6.2 Market Size & Forecast By Data Source

9 Market Landscape (Page No. - 108)
9.1 Competitive Landscape
9.1.1 Ecosystem & Roles
9.1.2 Portfolio Comparison
9.2 End-User Landscape
9.2.1 Market Opportunity Analysis
9.2.2 End-User Analysis
9.2.2.1 Estimated Unique Monthly Visitors
9.2.2.2 World Map of Social Networks

10 Company Profiles (Page No. - 116)
(Overview, Products & Services, Strategies & Insights, Developments and Mnm View)*
10.1 Attensity
10.2 Attentio
10.3 Clarabridge
10.4 Crimson Hexagon
10.5 HP
10.6 IBM
10.7 SAP
10.8 SAS
10.9 Simply MEAsured
10.10 Tableau Software

*Details on Overview, Products & Services, Strategies & Insights, Developments and Mnm View Might Not Be Captured in Case of Unlisted Companies.

Appendix (Page No. - 168)
Mergers and Acquisitions
Venture Funding