Over the Top Market - Global Forecast to 2020

The Over The Top (OTT) market is estimated to grow from USD 28.04 Billion in 2015 to USD 62.03 Billion by 2020 with a CAGR of 17.2%. The report on the OTT market considered 2014 as the base year and the forecast period from 2015 to 2020. The report aims at estimating the market size and future growth opportunities of the Over the Top Market across different segments, such as content type, platform, revenue model, deployment models, service type, user-type, vertical, and region. OTT TV is the digital turning point for the TV industry. It affects business models and success factors along all steps of the value chain of the TV industry from content creation to distribution. Over-the-top is used for the delivery of audio, video, and other media over the Internet without the involvement of a multiple-system operator to control or distribute the content. If the user has an active Internet connection on a device, then the OTT content can be delivered on it. In recent times, OTT services are widely used in smartphones, laptops, and tablets.

Major players in the OTT were identified across various regions along with their offerings and distribution channel; regional presence is understood through in-depth discussions. Furthermore, average revenue generated by these companies, segmented on the basis of region, was employed to arrive at the overall Over the Top Market size. This overall market size is used in the top-down procedure to estimate the sizes of other individual markets (applications and services) via percentage splits from secondary and primary research.  The entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews of industry leaders, such as CEOs, VPs, directors, and marketing executives for key insights.

All percentage shares, splits, and breakdowns were determined using secondary sources and verified through primary sources. All possible parameters that affect the market, covered in this research study, have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data. This data is consolidated and added with detailed inputs and analysis from MarketsandMarkets and presented in this report.

The breakdown of profiles of primary is shown in the below figure:

To know about the assumptions considered for the study, download the pdf brochure

OTT comprises OTT application vendors, such as Microsoft Corporation, Google, Inc. Facebook, Inc. Netflix, Yahoo, Inc. and Apple, Inc., among others.

Stakeholders for OTT market are:

• Original Equipment Manufacturers
• OSS/BSS providers
• Platform Developers
• System Design and Development Vendors
• High Level Business Decision Makers
• Cloud Service Providers
• Training and Education Service Providers
• Large Business Enterprises and Network Providers
• Telecom Operators

Target audiences for OTT market are:-

• Market Leaders
• Startup Companies
• Venture Capitalists
• Private Equity groups
• Investment Companies
• Equity Research firms

Scope of the Report:

The Over the Top Market is a broad study of the global market and forecasts the market sizes and trends in the following subsegments.

OTT market size by Content type:

• Voice Over IP
• Text and Images
• Video

OTT market size by Platform:

• Smart Device
• Set Top Box
• Gaming Consoles
• Laptops, Desktops, and Tablets

OTT market size by Deployment:

• Cloud
• On-Premise

OTT market size by Service type:

• Consulting
• Installation and Maintenance
• Training and Support
• Managed Services

OTT market size by Revenue model:

• Subscription
• Procurement
• Rental
• Advertisement

OTT market size by Region:

• North America
• Europe
• Asia Pacific (APAC)
• Middle East and Africa (MEA)
• Latin America

As a part of customization MarketsandMarkets can provide the following details:-

Product Analysis

• Product Matrix, which gives a detailed comparison of product portfolio of each company

Geographic Analysis

• Further breakdown of the North America Over the Top Market into U.S., Mexico, and Canada
• Further breakdown of the Europe OTT market into the U.K., Germany, Spain, and others
• Further breakdown of the APAC OTT market into India, China, Australia, and others

Company Information

• Detailed analysis and profiling of additional market players (Up to 5)

Table of Contents

1 Introduction (Page No. - 17)
    1.1 Objectives of the Study 
    1.2 Market Definition 
    1.3 Market Scope 
           1.3.1 Markets Covered
           1.3.2 Years Considered for the Study
    1.4 Currency 
    1.5 Limitations 
    1.6 Stakeholders

2 Research Methodology (Page No. - 20)
    2.1 Research Data 
           2.1.1 Secondary Data
                    2.1.1.1 Key Content From Secondary Sources
           2.1.2 Primary Data
                    2.1.2.1 Key Content From Primary Sources
                    2.1.2.2 Key Industry Insights
                    2.1.2.3 Breakdown of Primary Interviews
    2.2 Market Size Estimation 
           2.2.1 Bottom-Up Approach
           2.2.2 Top Down Approach
    2.3 Market Breakdown and Data Triangulation 
    2.4 Assumptions

3 Executive Summary (Page No. - 29)

4 Premium Insights (Page No. - 36)
    4.1 Attractive Market Opportunities in the Over the Top Market 
    4.2 Market: Top Two Platforms 
    4.3 Market: Top Three Platforms and Regions 
    4.4 Global Market Vertical, By Region (2020) 
    4.5 Global Market, By Region (2015) 
    4.6 Life Cycle Analysis, By Region, 2015

5 Market Overview (Page No. - 40)
    5.1 Introduction 
    5.2 Evolution 
    5.3 Market Segmentation 
           5.3.1 By Content Type
           5.3.2 By Platform
           5.3.3 By Revenue Model
           5.3.4 By Vertical
           5.3.5 By Service
           5.3.6 By User Type
           5.3.7 By Deployment Type
           5.3.8 By Region
    5.4 Market Dynamics 
           5.4.1 Drivers
                    5.4.1.1 Adoption of Device-Based Computing
                    5.4.1.2 Economical Charges for the Usage of OTT Platforms and Services
                    5.4.1.3 Increase in Wide Availability of Broadband Infrastructure
                    5.4.1.4 Personalization of Technology
                    5.4.1.5 Increase in Requirement for Compliance and Verification
           5.4.2 Restraints
                    5.4.2.1 Difficulty in Adoption of Server-Based Computing
                    5.4.2.2 Lack of Awareness About the Benefits of OTT
           5.4.3 Opportunities
                    5.4.3.1 New Developments in Technology
                    5.4.3.2 Opportunity to Partner With Operators
           5.4.4 Challenge
                    5.4.4.1 Massive Competition Among Market Players
                    5.4.4.2 Sever Impact on the Economy

6 Industry Trends (Page No. - 51)
    6.1 Introduction 
    6.2 Porter’s Five Forces Analysis 
           6.2.1 Threat of New Entrants
           6.2.2 Threat of Substitutes
           6.2.3 Bargaining Power of Suppliers
           6.2.4 Bargaining Power of Buyers
           6.2.5 Intensity of Competitive Rivalry
    6.3 Industry Standards and Regulations 
           6.3.1 Introduction
           6.3.2 Gramm-Leach-Bliley Act (GLAB)
           6.3.3 Health Insurance Portability and Accountability Act (HIPAA)
           6.3.4 Payment Card Industry Content Security Standard (PCI DSS)
    6.4 Innovation Spotlight

7 Over the Top Market Analysis, By Content Type (Page No. - 58)
    7.1 Introduction 
    7.2 Voice Over Ip 
    7.3 Text and Image 
    7.4 Video

8 Over the Top Market Analysis, By Platform (Page No. - 64)
    8.1 Introduction 
    8.2 Smart Devices 
    8.3 Laptops,Desktops and Tablets 
    8.4 Set Top Box 
    8.5 Gaming Consoles

9 Over the Top Market Analysis, By Deployment Model (Page No. - 72)
    9.1 Introduction 
    9.2 Cloud 
    9.3 On-Premises

10 Over the Top Market Analysis, By Service Type (Page No. - 77)
     10.1 Introduction 
     10.2 Consulting 
     10.3 Installation and Maintenance 
     10.4 Training and Support 
     10.5 Managed Services

11 Over the Top Market Analysis, By User Type (Page No. - 83)
     11.1 Introduction 
     11.2 Small Office Home Office 
     11.3 Small and Medium Enterprises (SME) 
     11.4 Large Enterprises

12 Over the Top Market Analysis, By Revenue Model (Page No. - 88)
     12.1 Introduction 
     12.2 Subscription 
     12.3 Rental 
     12.4 Procurement 
     12.5 Advertisement

13 Over the Top Market Analysis, By Vertical (Page No. - 94)
     13.1 Introduction 
     13.2 Banking, Financial Services, and Insurance (BFSI) 
     13.3 Media and Entertainment 
              13.3.1 Filmed Entertainment
              13.3.2 Global Digital Marketing
     13.4 Healthcare 
     13.5 IT and Telecommunication 
     13.6 Retail 
     13.7 Education 
     13.8 Government 
     13.9 Others

14 Geographic Analysis (Page No. - 104)
     14.1 Introduction 
     14.2 North America 
     14.3 Europe 
     14.4 Asia-Pacific (Apac) 
     14.5 Middle East and Africa 
     14.6 Latin America

15 Competitive Landscape (Page No. - 130)
     15.1 Overview 
     15.2 Competitive Situations and Trends 
              15.2.1 Mergers and Acquisitions
              15.2.2 Agreements, Partnerships, Collaborations, and Business Expansions
              15.2.3 New Product Launches

16 Company Profiles (Page No. - 136)
     16.1 Introduction 
     16.2 Akamai Technologies 
              16.2.1 Business Overview
              16.2.2 Products and Services Offered
              16.2.3 Recent Developments
              16.2.4 MnN View
                         16.2.4.1 Key Strategies
                         16.2.4.2 SWOT Analysis
     16.3 Apple, Inc. 
              16.3.1 Business Overview
              16.3.2 Products and Services Offered
              16.3.3 Recent Developments
              16.3.4 MnN View
                         16.3.4.1 Key Strategies
                         16.3.4.2 SWOT Analysis
     16.4 Facebook, Inc. 
              16.4.1 Business Overview
              16.4.2 Products and Services Offered
              16.4.3 Recent Developments
              16.4.4 MnN View
                         16.4.4.1 Key Strategies
                         16.4.4.2 SWOT Analysis
     16.5 Google, Inc. 
              16.5.1 Business Overview
              16.5.2 Products and Services Offered
              16.5.3 Recent Devlopments
              16.5.4 MnN View
                         16.5.4.1 Key Strategies
                         16.5.4.2 SWOT Analysis
     16.6 Limelight Networks, Inc. 
              16.6.1 Business Overview
              16.6.2 Products and Services Offered
              16.6.3 Recent Developments
              16.6.4 MnN View
                         16.6.4.1 Key Strategies
                         16.6.4.2 SWOT Analysis
     16.7 Microsoft Corporation 
              16.7.1 Business Overview
              16.7.2 Products and Services Offered
              16.7.3 Recent Developments
              16.7.4 MnN View
                         16.7.4.1 Key Strategies
     16.8 Netflix 
              16.8.1 Business Overview
              16.8.2 Products and Services Offered
              16.8.3 Recent Developments
              16.8.4 MnN View
                         16.8.4.1 Key Strategies
     16.9 Tencent Holdings Ltd. 
              16.9.1 Business Overview
              16.9.2 Products and Services Offered
              16.9.3 Recent Developments
              16.9.4 MnN View
                         16.9.4.1 Key Strategies
     16.10 Yahoo Inc. 
              16.10.1 Business Overview
              16.10.2 Products and Services Offered
              16.10.3 Recent Revelopments
              16.10.4 MnN View
                         16.10.4.1 Key Strategies
     16.11 Nimbuzz 
              16.11.1 Introduction
              16.11.2 Products and Services Offered
              16.11.3 Recent Developments
              16.11.4 MnN View
                         16.11.4.1 Key Strategies

17 Appendix (Page No. - 167)
     17.1 Insights From Industry Experts 
     17.2 Other Developments 
              17.2.1 Mergers and Acquisitions 2012-2015
              17.2.2 Agreements, Partnerships, Collaborations, Joint Ventures, and Business Expansions, 2012–2015
     17.3 Discussion Guide 
     17.4 Available Customizations 
     17.5 Related Reports