Mobile Apps Category Forecast 2008-2018

Strategy Analytics forecasts global total apps revenues of $33.7B in 2014 to reach just over $60B in 2018. This forecasts divides that market between 18 different categories (including games, entertainment, business, utilities and so on). Revenues and downloads are split by device type (tablet and smartphone) and by store (Apple App Store, Google Play, others).

Definitions
Methodology
Conclusions
Overall Category Share
Total Revenue by Category
Total Downloads by Category
iOS Category Revenue
iOS Category Volume
Google Play Category Revenue
Google Play Category Volume
Others Category Revenue
Others Category Volume