2014 Vertical View of Newspaper Apps

This report explores how top newspaper companies in the U.S. market utilize the app ecosystem. Through the use of AppTRAX – a proprietary research database – Strategy Analytics is able to monitor the popularity of the top apps in the top app stores (iPhone, iPad, Google Play, Amazon, Windows, etc.). The brands highlighted in this report include The Wall Street Journal, The New York Times, USA TODAY, and The Washington Post among others.

1 Executive Summary
2 Introduction
2.1 Previous reports in this series:
3 Industry Analysis
4 Strategy Analytics Vertical App Matrix
5 Industry App Analysis
5.1 The New York Times
5.2 The Wall Street Journal
5.3 USA TODAY
5.4 The Denver Post
5.5 The Philadelphia Inquirer
5.6 The Dallas Morning News
5.7 The Washington Post
6 Conclusions & Recommendations
6.1 Top Platform
6.2 Top Brand
6.3 Recommendations