App Store Competitive Landscape: Airline Apps

Smartphone and tablet applications have swept rapid and lasting change in most industries since Apple opened the doors to the App Store in 2008. Now, more than half a decade hence the app market continues to mature. Businesses must have a robust app strategy that ties into the corporate vision and mission. Apps serve many purposes and for airlines yearning for customers apps are becoming increasingly imperative. This report looks at the performance of these apps in the store while teasing out strategic guidance for airlines continuing to evolve their app strategies.

1 Executive Summary
2 App Store Metrics & Insights
2.1 Capabilities Overview
2.2 Store Support Strategy
2.3 Privacy & Permissions
3 Conclusions & Recommendations
3.1 Contact the author of this report: