Gamifying Your Marketing Strategy

Gamification is not some hot new video game or even a game at all. Rather, gamification is the application of game dynamics, game elements, and game mechanics to non-game experiences to motivate and drive human behaviors. This report, the first in a two-part series on gamification, examines the underlying factors driving the adoption of gamification, explores how brands can utilize gamification to engage and motivate consumers and observes some examples of brands that are successfully utilizing gamification techniques.

1 Executive Summary
2 Introduction
3 Why Gamification Works
3.1 Human Physiology
3.2 Gaming Goes Mainstream
3.3 Big Data
4 Examples of Gamification
5 Key Takeaways