Advertising Market Forecast: Western Europe

Western European advertising revenues reached $110 billion in 2014, up 3.3 % YoY. By year-end 2018, advertising revenues are expected to total over $125 billion, a 5-year CAGR of 3.3%. Traditional advertising accounted for 68% of the region’s advertising spend totaling $74.5 billion in 2014, down 0.3% YoY. TV advertising surpassed print advertising for the first time in 2014, accounting for 42% of traditional media spend. Digital advertising accounted for 32% of total ad spend in Western Europe, surpassing $35 billion, up 12% YoY. By year-end 2018, digital advertising will grow to 39% of total advertising with revenue of over $48 billion, a CAGR of 8% between 2014 and 2018. This forecast sizes and forecasts Western European advertising spending to 2018. The key territories covered in this forecast are the United Kingdom, Germany, France, Italy, Spain, Denmark, Finland, Norway, Sweden and the Rest of Western Europe.

The key segments include:
TV advertising
Print advertising
Radio advertising
Cinema advertising
Out-of-home advertising
Digital advertising
Search advertising
Display advertising
Video advertising
Banners & Other display advertising
Classified advertising
Other digital advertising
Social Networking advertising
Mobile advertising