Advertising Market Forecast: Asia Pacific

Asia Pacific advertising revenues in 2014 increased 8.9% YoY, reaching $143.4 billion, with all media, except for print media, registering growth. By year-end 2018, advertising revenues are expected to total over $189.7 billion, a 4-year CAGR of 7.3%. Despite a continuous decline in the overall print advertising revenue, traditional media is expected to increase 9.4% in 2015 accounting for 67% of total ad spend. Digital advertising continues to exhibit strong growth. In 2014 digital advertising accounted for 31% of total ad spend in Asia Pacific, surpassing $43.8 billion, up 19.9% YoY. In 2015, digital advertising is expected to increase 18.1%, reaching $51.8 billion. By year-end 2018, digital advertising will account for 40% of total advertising revenue. This forecast sizes and forecasts Asia Pacific advertising spending to 2018. The key territories covered in this forecast are Australia, China, India, Japan, South Korea, and the Rest of Asia Pacific. The key segments include:
TV advertising
Print advertising
Radio advertising
Cinema advertising
Out-of-home advertising
Digital advertising
Search advertising
Display advertising
Video advertising
Banners & Other display advertising
Classified advertising
Social Networking advertising
Mobile advertising

Title Page
Table of Content
Foreacast Summary
Asia Pacific Advertising Market Forecast
Australia Advertising Market Forecast
China Advertising Market Forecast
India Advertising Market Forecast
Japan Advertising Market Forecast
South Kore Advertising Market Forecast
Rest of Asia Pacific Advertising Market Forecast
Total Advertising Market Summary Table
Traditional Advertising Market Summary Table
Digital Advertising Market Summary Table
Pivot Table
Flat File